In the past two years, what changes have taken place in the business strategy of Lotte Korea?

Lotte is one of the top 500 multinational companies in the world and one of the five most famous groups in Korea. It develops retail, food, tourism, petrochemical real estate and financial services in more than 20 countries around the world.

Lotte 1994 entered the China market and signed a contract? Will Lotte Korea open 300 supermarkets in China before 20 18? This ambitious goal was rejected by the United States because of 20 18. Sade anti-missile system? Due to the incident (Lotte Group allocated its land to the US Bureau of Military Affairs to deploy an anti-missile system), Lotte Group was basically boycotted from China, including all Lotte supermarkets, Lotte hotels and Lotte-related commercial projects in China. This incident has also affected Korean tourism, foreign trade and other industries, which have been hit hard because of their close ties with China. In the last two years, Lotte Group has basically divested all its businesses in China.

Although Lotte's business in China once lost money until it retreated, the impact on Lotte Group, which has assets exceeding several hundred billion yuan and involves many industries, is actually not too great. At present, Lotte's business strategy has shifted its focus and market to Vietnam and Indonesia, and has laid out a large number of duty-free shops around the world. At present, it has successfully settled in the duty-free shop at Nha Trang Airport in Vietnam. Lotte predicts that it will spend US$ 65,438+0,654,380 billion to invest in commercial projects in these two countries in the future, and Indonesia has also become a major country for Lotte Group's overseas business. In addition, Lotte also actively develops and invests in the domestic market. Affected by the bribery case, Xin, the chairman of Lotte Group, who was sentenced to probation, immediately spent $33 billion to invest in emerging economies such as tourism, logistics and e-commerce in South Korea, which also contributed to the economic recovery and development of South Korea.