How do soft-fitting designers make budgets and make contracts?

Generally speaking, when contacting customers, customers know very little about how to contact and cooperate with soft-fitting companies. At this time, the soft-fitting designer needs to express in detail what information is needed to complete the whole soft-fitting design work.

The external soft-fitting design work is basically involved before or at the same time as the hardcover design, but the domestic operation flow is basically determined after the hardcover design is completed, and then the soft-fitting company designs the soft-fitting scheme, or even

After the hard-fitting construction is completed, the soft-fitting company will step in. Of course, the requirements of the owners for the overall beautification of living space will be higher and higher, and soft decoration will be realized before or at the same time as hard decoration design.

In order to make a good soft-fitting plan, you need to obtain the following information from Party A:

1. Soft package design requirements

According to the nature of customers, the design space of soft-fitting designers can be roughly divided into: real estate, hotels, office space, commercial space, private room and so on.

(1) real estate, first of all, you need to know the regional positioning, target customers and selling points of the whole real estate, and have a systematic understanding of the planning and positioning of the project itself; Secondly, we should study the structural characteristics and decoration style of huxing to see how to effectively make up for the shortage of huxing or hard decoration; Thirdly, it is necessary to know what kind of soft clothing style the owner appreciates or specifies.

(2) For commercial hotels, soft decoration is required from the overall positioning of the hotel, and the standard requirements for decoration and display of various star-rated hotels should be studied.

(3) For office or commercial space, we should plan the soft decoration from a practical point of view, and pay more attention to the passenger flow direction of commercial space.

(4) Private space, first of all, we should have enough understanding of the owner's life, work, preferences and social status, and conduct a thorough investigation of this customer through various channels.

2. Hardware design renderings

Hardwear design renderings are basically the final decorative effects that have been recognized by customers. With the design method and display direction of the renderings, we will have a very intuitive understanding of the advantages and disadvantages of the hard-mounted part, laying a solid foundation for making the soft-mounted scheme.

3. Plan and construction drawing

Through the floor plan, you can clearly understand all aspects of information in the actual site. In addition, it is very necessary to look at the construction drawing, because only through the construction drawing can we clearly know the construction details of each space, especially the facade.

What kind of treatment is the surface and wall, the height and height of the window, etc. In addition, the construction drawing also provides detailed dimensions, which is convenient to grasp the dimensions of large items in the space when designing soft clothes, such as furniture, sometimes because of several centimeters.

The error of meters will cause some furniture not to be put down, which will cause trouble in the later stage.

2 Detailed project analysis

After obtaining the basic information of Party A's project, entering the detailed analysis stage of the project is a crucial step in the whole soft package design and the key to the success or failure of the project. Any project, we should spare enough time for detailed analysis. If one aspect is not considered well, it may lead to deviation in the design of the whole project.

The project analysis focuses on the following aspects:

1. Analysis of project industry characteristics

(1) Real estate developers (sales offices, model houses)

Sales offices and model houses in commercial real estate have very high requirements for "soft-mounted projects", because model houses are an important tool for developers to promote sales and are regarded as the top priority in the project development process. For sales offices and model houses, developers often have a clear outline of the style positioning and color orientation of soft-packed projects. The analysis of such projects needs to pay attention to the following aspects:

A. Visual effects: The main focus of soft decoration design can be on visual effects, because a pleasing model house for visitors can promote the sales of real estate.

B. Decoration culture: The premise of achieving an excellent real estate project is to have an excellent soft decoration design scheme, but the focus of design should not only be visual effects. What really makes a project a classic case must be the culture expressed by the soft design and furnishings. This cultural connotation from the inside out plays a vital role in sales.

C. Fashion trend: We should study the most popular design styles at present and deeply study the consumer psychology. In short, we should study what styles are more suitable for sale at present.

D. Moving line design: The design of the sales office space needs more attention than the design of the model room. Real estate sales start from the sales office. Good sales office design is not only a display of the status and strength of developers, but also a display of customer honor. The dynamic design of the sales office should consider the service order that guests need to enter the door.

(2) Hotel category

For this kind of project, the overall coordination of the project will be considered, and the relationship between soft and hard clothes, gardens and various supporting facilities of the hotel will be considered. When hotels design soft clothes, there are always some soft clothes, neither more nor less.

Less, just right. The soft decoration design of the hotel emphasizes culture, and the culture of the hotel is multifaceted, such as the historical inheritance, regional characteristics and overall star positioning of the hotel. When designing, don't indulge in a certain field, but want more.

Think about it from a macro perspective. Many soft parts of the hotel are customized. Sculptures, decorations, hanging pictures, curtains, etc. It should be elegant and stand the test of tourists from all over the world. There is no cultural precipitation.

The past will show defects such as emptiness, superficiality and sloppiness.

Hotel project analysis mainly grasps the following two points:

A. Theme: A good hotel should not only solve the problem of accommodation, it is the epitome of local culture and can lead local people to a new way of life. Therefore, in order to achieve the purpose of highlighting characteristic culture, excellent hotel design needs to emphasize its theme more.

B. Standards: For hotels, it is necessary to know which star standard this project is declared according to, and each star standard has requirements on the quantity and materials of exhibits and decorations.

(3) commercial space (restaurant, KTV, beauty salon, office, etc.). )

This kind of commercial space emphasizes low cost, because the decoration frequency is very high, ranging from 3-5 years to 2-3 years, and the overall image will be updated once, so the choice of soft-packed items is more inclined to be inexpensive.

In addition to the above, there are many other types of space. Although there are many kinds, in the project analysis, as long as we understand the industry characteristics of space bearing and the theme ideas that need to be expressed, it will be more clear to carry out soft design.

2. Project hard installation analysis

⑴ Drawing analysis: Through the renderings and CAD drawings provided by Party A, we can have a basic understanding and intuitive understanding of the space of the whole project. Soft-fitting designers should focus on the elevation in CAD drawings and understand the space structure, construction methods, construction materials and various sizes, which will play a very important role in the collocation of soft-fitting materials and hard-fitting materials.

On-the-spot investigation: According to the progress of hard installation, soft installation designers must go to the site for on-the-spot investigation to further understand the whole space. This step is particularly important in the soft decoration design of the hotel. A good software design must

Thoroughly understand the choice of hard clothes, such as floor tiles, wallpaper, ceiling, stone, etc. And carefully consider the tone and temperament of hard clothes selection. Good hard design and good soft design will be a perfect space.

⑶ Suggestion: If there is a defect in the hard-fitting design, it can be made up skillfully by soft-fitting. If the hard design is a "regret" project and the soft design is a "regret manufacturing" project, it can make the finishing touch and make the design exude aura.

3. Owner analysis

Soft-fitting companies need to spend some time getting to know the owners before doing projects, just like there are no two identical leaves in the world. Every company and boss have their own culture and unique communication methods. soft

Fashion designers need to know the background of the owner, whether it is a foreign company, a state-owned enterprise or a private enterprise, and what is the main industry, so as to accurately understand how they will treat soft-fitting companies, how to treat soft-fitting companies, and how to treat soft-fitting companies.

Specific requirements of the company. If you make a plan without knowing the owner at all, it is often inaccurate and cannot meet the real needs of the owner. Through the above analysis, we can list a detailed "soft-fitting project design"

Task book ",the format is as follows:

3. Make clear all matters needing attention before design

1. Find the right material.

As the saying goes, a clever woman can't cook without rice. With good ideas and without relevant materials, the whole design can't progress. The richness of the material library will affect the quality of the scheme. Every soft-fitting designer and company should constantly accumulate materials and sort them out, so that it will be easier for designers to carry out soft-fitting design.

The main ways to obtain flexible packaging materials are:

(1) network. One of Van Gogh's masterpieces can be downloaded immediately from the websites of foreign museums. This is the simplest way to obtain materials at present, but the price system is not easy to establish.

(2) Exhibition. In addition to participating in domestic exhibitions, many soft-mounted companies have also established extensive cooperation with overseas design institutions by participating in top international exhibitions such as France and Italy, and the materials libraries they have built have reached international standards. Their cooperation at all levels can also effectively promote the vigorous development of domestic soft clothing industry.

(3) the manufacturer. Establishing long-term cooperation and communication with domestic and foreign terminal manufacturers is helpful to establish a relatively perfect product material library and product price system.

(4) self-control. An excellent soft-fitting designer and soft-fitting organization should not blindly purchase and stock up, but should pay attention to the self-production and innovation of soft-fitting products. Only a soft-fitting designer with certain innovative ability can be accepted by the market and respected by customers.

In the process of looking for materials, we should pay attention to the following aspects:

⑴ Steady: Keep a steady mind when looking for materials. Find materials according to the needs of the design scheme. Don't dwell on some materials for a long time, which will delay the time of the scheme and affect the implementation of the original design scheme.

(2) Accuracy: There are many materials, so it is necessary to know which aspects are primary and which are secondary; According to specific projects, sometimes it is mainly furniture, and sometimes it is mainly jewelry. The starting point of specific projects is different. When faced with too many choices, the accuracy of choice will test the designer's artistic foundation.

⑶ Malicious: Grasp the correct direction and have a clear goal. There are many good pictures, and there will be many suitable ones. However, if you want to practice the basic skills of "I only take a spoonful of water when the water is weak", you must know how to choose and be free from distractions, so that you will not be affected by dazzling materials.

Organization typesetting

At present, there are many typesetting modes of soft-packed schemes in China, and the soft-packed templates are not static. In actual design, the designer only needs to be able to express his design completely, so that Party A can understand it intuitively.

Typesetting in soft design generally involves the following aspects:

⑴ Project name: Apart from lots and buildings, the most important thing here is to give the project an elegant title that conforms to the theme, such as "A cup of tea, a dream of tea" and "Guilin is deep and the scenery here is unique".

(2) company name and logo: this part should not be too eye-catching, just let it be.

Overall layout design: Typesetting requires high quality of graphic design for soft-fitting designers. When typesetting, different layouts are often designed according to specific projects, and layout design and content design should be integrated.

Comprehensive. For example, if the content expresses a blue space and the color of the layout is red, it will be strange. In addition, in the layout design, you can also take some atmosphere design elements to complete the content and layout to be designed.

The combination of beauty and beauty will make the visual effect very good.

(4) Main design area: generally, furniture is the main part, and it is displayed together with lighting, curtains, ornaments, floral art and hanging pictures. If one page can't express it, you can use multiple pages to express it.

(5) Placement index: Let customers know clearly which specific space the selected products should be placed in.

Pay attention to details: Good design is not only reflected in the design content, but also pays great attention to every detail of typesetting, adjusts every font and spacing, strictly aligns the aligned parts, and selects high-quality pictures. correct

Grasping the whole typesetting details will make the product better and achieve pleasing results. A designer's design ability can be seen from his design scheme, with fine typesetting, clear picture and fresh theme.

Bright, beautifully printed, etc. Many details can make an excellent scheme.

4 Soft-fitting scheme making

At present, there are several forms of soft-fitting design schemes at home and abroad.

I. Situational style

Describe the protagonist's life in a day. For example, the host can do morning exercises in his own garden, arrange documents in the study in the morning, prepare lunch in the kitchen at noon, and have afternoon tea with friends in the living room in the afternoon.

And so on, from the big theme of the whole project to the small theme of each space. After a scheme is completed, the designer tells a beautiful story. This method requires designers to have very strong writing skills and logical ability, as well as supporting.

Creating a scene atmosphere that conforms to the theme is the highest realm of soft decoration design.

Second, the layout

According to the spatial layout and life rhythm, the individual space and hierarchy are designed from primary to secondary. Generally speaking, the order is: living room-dining room-bedroom-study-kitchen-bathroom. each

Each space should be made into a single page or multiple pages in the order of: furniture-lamps, fabric-flowers, painting-ornaments. Next, a complete set of soft design works will be made according to the layout expression.

Line analysis, beginners can practice according to this template, and finally make logical soft design works.

1. cover

The cover is the first impression given to Party A by a soft design scheme, which is very important. The cover content is generally marked with "Soft Design Scheme of Project * *", and the whole typesetting should pay attention to the creation of design theme, so that customers can feel the general direction of this scheme from the cover and arouse their interest.

2. Directory index

According to different schemes, different directory indexing programs are designed. General living space can be designed according to the daily life of the owners, while commercial space should be designed according to the flow of people and marketing needs. Program part

The index directory can be the actual space name of each page, or a common name can be designed for each space to facilitate the story development. For example, the furnishings of the sofa in the living room can be expressed as: leisurely and romantic.

Tea time.

3. Design theme

The theme of design is the soul of the whole soft-fitting project and the concept of "what to design" expressed by designers to customers. The most important thing is to give this project an elegant and appropriate name. If this is a home with a soft decoration scheme, it is necessary not only to set up.

Set the overall theme of a suite, but also refine the theme of each room, because although any apartment has a great temperament, each room will be different according to the specific use function.

In the commercial model room, we should design the theme from the perspective of emphasizing lifestyle, because we are all facing ordinary people and ordinary owners. When they go to buy a house, they are full of expectations for the future, and they will continue to plan their own new ones.

The new life behind the house, if the designer properly shows them beautiful life scenes,

Undoubtedly, it can increase sales chips for developers. Usually, designers should let the owners experience an unprecedented high-comfort lifestyle through some scenes higher than their current lifestyle, so as to finally lock in the purchase target.

It's free. Therefore, it is better to design the space between models from the perspective of emphasizing lifestyle.

4. Design description

The design description part can describe the design idea that the designer wants to express briefly or in detail according to the specific project requirements, and it is the text program of the whole scheme. In addition to paying attention to the accurate description of the text, the layout and font selection of this page should also be very particular, and it must be related to the theme and free and easy. If the typesetting is concise and atmospheric, you don't need too many words and pictures, you can use Chinese and English typesetting.

5. Design style, material and color positioning

(1) soft design style:

In China, the design style of soft clothes basically continues the style of hard clothes. Although hard clothes can be different because of different soft clothes, it is impossible to completely separate soft clothes from hard clothes in one space. Better coordination between them is the most important thing for the public.

The way of recognition. In recent years, the decoration style has been constantly evolving, and more designers like to mix and match, making them feel different. Soft-fitting is a commercial art, and we can't say which style is necessarily good, as long as it suits the owner.

Is the best. Designers can decide whether to do pure style or mixed style according to the actual situation.

(2) material positioning:

An excellent soft-fitting designer must know all kinds of materials involved in soft-fitting, not only the advantages and disadvantages of each material, but also how to match the space with the right style through the combination of different materials. For example, to build a

Fresh Mediterranean style space, furniture should be painted as far as possible, wood should be oak or walnut as far as possible, cotton and linen products should be selected as far as possible, and wrought iron products should be selected as far as possible for lighting, which will bring comfort, leisure,

The fresh Mediterranean quality is vividly displayed. Each material has its own unique temperament, just like perfume can't be mixed with many bottles of perfume, so we must consider the whole space, including the material of hard packaging.

Inside. The following are the temperament of some commonly used materials for your reference:

(3) Soft color positioning:

In a set of works, color is of unparalleled importance, and the same decorative technique will also produce completely different temperament because of the change of color. Soft colors follow all the color principles of design. A space should have one or two main colors.

An auxiliary tone, plus several contrasting colors or adjacent colors, the effect of the whole space will come out. In the design of soft clothes, after the design theme is positioned, we should consider the main color system of the space and bring people different psychological feelings with colors.

Planning.

Trace the source of inspiration

The source of inspiration refers to where the designer's creativity comes from when he starts the project design. What elements should a soft-packed design cut into to perfectly express the whole space? This is the result of continuous thinking and accumulation of soft-fitting designers. The sources of inspiration are very diverse, and it is also a direction to learn from the design elements of hard clothes.

7. Layout plan

Generally speaking, in the early stage of design, a building will make a reasonable plan for the use of space, and the hard-fitting design part will have a very detailed design for the plane of space, so when it comes to the soft-fitting link, the spatial layout part will play a more important role.

The land is not very big. But there are also some large spaces, such as sales offices and banquet halls. And the layout can be in various forms, where soft-packed designers can play. Only in plane planning, we should pay special attention to the grasp of furniture scale.

Meaning, for example, some living rooms and master bedrooms have negotiation chairs or leisure sofas, and the overall sense of volume is completely different, which must be controlled according to the actual space.

8. Flowchart (as the case may be)

Flowcharts are generally suitable for sales offices, hotels, clubs, commercial spaces and other spaces with relatively large traffic, and are generally not needed for home use. In the whole layout design, we must guide the direction of people flow, where to enter and where to enter.

What space you enter and where you go out must be controlled very reasonably. When designing, you can imagine yourself as a customer, how to get in, which space to go to, which space to pass through, what to see and how to get out.

9. Spatial index map

Spatial index map is particularly important in the performance of soft-fitting scheme, which is equivalent to the prelude and prologue of a story, so that customers can know which spaces will be displayed in detail, such as the porch, dining room, living room, kitchen and bedroom of residential space. Spatial index map can play a guiding role and facilitate the combing of space.

10. Detailed space design drawing (a full set of PPT templates for soft design in the appendix of the electronic version of this book)

The design of soft clothes should pay more attention to practicality. Although the designer will combine some situation diagrams to set off the atmosphere when making the scheme, the design of soft clothes will eventually be implemented in kind. Therefore, when selecting a map, the effect is good on the one hand, and it is more important to consider whether the selected items can be purchased or made during the execution.

The presentation of the scheme should be targeted to the detailed design of soft-packed items such as rooms, furniture, curtains, lights, etc. Important items should be displayed, and some less important items can be reflected in the quotation. Spatial detailed design drawings shall

This includes: furniture configuration scheme, lamps configuration scheme, decorative painting configuration scheme, green plant floral configuration scheme, fabric carpet configuration scheme, jewelry configuration scheme and so on. Generally, furniture and fabrics are required to design pages separately, and others are required.

Arts and crafts can be summarized in one page. I don't know who cut the thin leaves, but the spring breeze in February is like scissors.