Traditional Culture Encyclopedia - Hotel accommodation - Pedicure branch Qi Ming daquan
Pedicure branch Qi Ming daquan
A pedicure shop called Daquan
Boasting and naming methods
Name a pedicure shop with a grandiose naming method: the ultimate goal of commodity manufacturing and sales is to sell, and all means used by shopkeepers, including advertising, service, naming, etc. All revolve around this fundamental purpose. Owners inevitably boast that our products have a long history, outstanding reputation, reliable product quality and are widely welcomed by consumers. There are three functions of boasting: first, cheer yourself up, enhance your self-confidence, and set yourself a goal at the same time; The second is to add a little psychological pressure to competitors; The third is to attract customers and give people a sense of trust. The way to praise your name is as follows:
1, boast cheap.
The most typical one is the cheap square roast duck restaurant. The name was coined by Sun Zijiu 200 years ago. He made great efforts to sell at a low price and sell at a high price. Raw chicken, duck embryo, cockfighting, etc. The products he produces are better than those of other manufacturers, but the price is lower. For a long time, Sun Zijiu's chicken and duck shop, whether it's a big house or a big hotel in the city, is called a cheap shop. First, the name of Cheap Square spread, and then the vendors simply took it as the name of the store.
2. praise beauty.
This method is widely used in trademarks, such as Changshou brand toothbrush and permanent brand bicycle after liberation. Company names are common in catering and cosmetics departments, such as Zhiweiguan Restaurant in Hangzhou, Delicious Zhai Hotel in Shanghai and Chutian MSG Factory which produces bergamot MSG. In 1930s, there were several monosodium glutamate production enterprises in Shanghai, all named after Tian, such as Tianyi Factory, Natural Factory, Tianyuan Factory and Tianxiang Factory, among which the trademark of this factory was "Fingered Citron". These names boast high quality, and even the Buddha has to reach out when he hears them.
3. Brag about the high manufacturing technology of goods.
For example, Shanghai Jingyi Glasses Co., Ltd. is named after the idiom "Excellence". Because Dr. Sun Yat-sen wrote the word "Excellence" for the company's Guangzhou branch, he is famous all over the world and his value has doubled.
4. brag about your status.
This is to brag about your firm position in the competition. For example, 1926 established the "Jincheng Craft Club" in Shanghai, whose name means that it cannot be broken in the competition like Jincheng Tang Chi.
5. boast of superb skills.
For example, Dai Yuping, the founder of Tiehuaxuan, a Zisha ceramic shop in Shanghai Old Town God Temple, is a businessman with excellent calligraphy and painting skills, who is good at engraving on pottery. It was called "iron flower silver dog", so he moved his boastful words to the name of the store.
Elegant naming of words
This way of naming shops is a unique enterprise name in China. Influenced by Confucianism, China has the traditional concept of emphasizing literature and restraining business, so some businessmen also name their business places as literati's study places, such as Zhai, Ge, Xuan, Ju and Yuan.
Named after auspicious words.
Give names to pedicure shops according to auspicious words: such as prosperity, happiness and auspiciousness, family happiness, congratulations on making a fortune, prosperity, peace, abundance, success, prosperity, bumper harvest, satisfaction, youth, youth and beauty. Can be used alone, such as prosperity stores, auspicious credit cooperatives, Ruyi grocery stores, Ping An Insurance Company, etc. Individual words can also be recombined with each other or collocated with words such as Wan, Yong, Jiu, Qiang, Chang and Chang. To achieve long-term hard and solid results, how to enjoy karaoke bars, Wangfa stores, Yongxing grocery stores, Bandung restaurants and so on. Simple and pleasant to listen to can not only comfort customers, but also inspire and hope that their store business is getting better and better, and the financial resources are rolling in. Fu, Tai, De, Chang, Xiang, Feng, Long, Fa, Fu, Yin, Gui, Jin, Qing, Feng, etc. It is the traditional name of China. These names have played a very good role in the industries they adapt to, but it should be noted that if they are used improperly, they can easily fall into stereotypes. Pedicure shop name, pedicure shop name daquan
Naming of regional and local characteristics
Place names, places of interest, mbth, serial numbers and objects are named together. For example, jiaozi Store, Chongqing Hot Pot, West Fort Restaurant, Laoyege Grain Store, Paris Nightclub, California Beef Noodle Restaurant, First Department Store, Third People's Hospital, etc.
Examples: Great Wall, Ancient City, Yellow River, Huashan, Tsingtao Beer, Huzhou Old Kiln, etc.
Naming methods of special words
Naming pedicure shops with special words: there are two kinds of special words: one is commonly used in some industries; One is the people that some industries especially like in the long-term historical development.
1. Use some industry idioms.
For example, pharmacies in China like to use the word "Tang", such as Beijing Tongrentang, Heniantang, Hangzhou Huqingyutang, Shanghai Caitongde Hall, Tonghanchuntang and other western pharmacies, such as Huamei Pharmacy, Huade Pharmacy and Guanxin Pharmacy.
2. In the long-term naming process, some words that the industry particularly likes to use have been formed.
When these words are used in official names, it seems that they have the effect of communication, and people can know what industry they are at a glance. For example, silk shops use the word "Xiang". Beijing has Ruifu style, Rui Sheng Xiang, Rui Zeng Xiang and so on. Shanghai has Xiangyi, Xie Dayang, Dachangyang, Gongda Lane, Huada Lane, Baoda Lane and Xinda Lane.
Symbolic nomenclature
Naming a pedicure shop with beautiful things may have obvious symbolic significance, or it may imply the namer's hope for his own career, which is also a widely used naming method. This naming method usually does not contain any competition. Common ones are dragon and phoenix, unicorn, white pine, Meilan, Qingshan, Chunguang, Great Wall, Jiangshan, Peony, Baihua, Blue Sky, Qingyun, Venus, White Swan and heming.
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