What is a picture album? What is included?

Based on the client's corporate culture and marketing strategy, the graphic designer rationally arranges the three major structural relationships of the picture album (printed matter) and the visual relationship of the picture elements to achieve the purpose of advertising the corporate brand and products. Picture album is one of the advertising media for enterprises to promote their own culture and product characteristics to the outside world. It is the business card of the enterprise to the outside world and is a printed matter. The content includes an overview of the product's shape, size, material, model, etc., or a series of overviews of the company's development, management, decision-making, production, etc. There are many categories of picture albums. Depending on the thickness of the classification, there may be hundreds of different picture album types. Here are 14 types of picture album designs compiled from an industry perspective. School Anniversary Picture Album: Reflects the concepts of celebration, reunion, beauty and nostalgia.

Corporate annual report: Aiming at the overall display of the company's work progress this year, the design is generally a large-scale display of major events, which generally requires designers to have a profound cultural background. Sports album: Fashion, dynamic and convenient are the characteristics of this industry. Depending on the specific industry, the performance is slightly different. Company brochure: reflects the company's internal situation and requires a relatively calm design. Hospital brochure: It is required to be stable, generous, safe and healthy, giving people a sense of harmony and trust, and the design style is required to be suitable for public life. .Drug album: The design is relatively unique, and it is divided into hospitals according to the consumers (the consumers are deans, doctors, nurses, etc.); the drug stores (the consumers are hospital managers, shopping guides, in-store doctors, etc.). For different uses, the design style needs to be adjusted accordingly. Medical device brochure: reflect product functions and advantages based on the performance of the product itself, and then convey product information to consumers.