What should newbies pay attention to if they want to open a hotel?

What should novices pay attention to if they want to open a hotel?

What should novices pay attention to if they want to open a hotel? As the economy continues to improve and the number of business travelers continues to rise, many people are investing in the industry of opening hotels or hotels. However, no matter what they do, there are things that need to be paid attention to. So what should novices pay attention to if they want to open a hotel? What should novices pay attention to when they want to open a hotel? 1

1. The site selection must be reasonable, the place chosen must be suitable for opening a hotel, and the place must be relatively open and have a large flow of people.

2. The decoration of the hotel should be appropriate, novel, highlight a style, and not messy. It should be consistent with the selected theme.

3. Is the hotel’s marketing single-minded? Many hotels use slogans to focus on marketing, but they have no idea how to actually do it. For example, the marketing plan does not match the target market, the marketing method is single, and there is nothing to do except various discounts with clever names, etc.

In fact, hotels have many low-cost promotional activities to choose from, such as providing guests with early arrival/late departure rest and reading rooms, residence points activities, free newspaper services, free ticket handling fees, etc. etc. You can also jointly carry out promotional activities with hotel suppliers for mutual benefit.

Some hotels have a lot of promotional activities, but they have not developed their own marketing power. Basically, they just wait for customers to come to their door. There are too many contracted customers, and the development of the lucrative and high-level individual travel market is basically zero. The marketing of the hotel basically becomes a link of reception coordination.

4. Is the hotel service out of touch with the market positioning? First is the opening hours. The business hours of many hotels are determined according to industry practices, but the results are inconsistent with the hotel's requirements for receiving guests. For example, a hotel mainly receives group guests, but its business hours are very long, which not only increases labor costs, but also makes no money;

On the contrary, some hotels mainly receive business individual guests, but do not The 24-hour restaurant allows guests to go to bed hungry after returning to the hotel after socializing at night.

The second is the room facilities. Some hotels mainly accommodate business travelers, but have very few single rooms. As a result, there is great resistance when selling the property. Because business guests value privacy and quietness, they like to use a separate room regardless of whether they are part of the same company. Moreover, this type of guest is fully able to afford the high price of a single room, so the hotel is profitable.

5. Whether the department position setting is reasonable. Highlighted in the front room. The front lobby is the face of the hotel. In many small and medium-sized hotels with less than 250 rooms, there are many positions in the front lobby, including reception, cashier, inquiry, and concierge. When guests enter the lobby, they will see that there are more staff than guests. , appears chaotic and disorderly, and increases the difficulty of hotel management.

In fact, it is completely possible to merge the front desk positions. The receptionist will collect cash, the cashier will register, and the luggage inquiry will be all handled by the front desk. This facilitates staffing arrangements and customers.

How to open a hotel as a novice

1. Market research and general positioning.

"Imitating" successful models is a way for novices to start. You can go to similar small hotels in the surrounding area to do a survey, including location, room unit price, style, decoration price, rent and a series of issues

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2. Choose a location. The flow of people must be large and there must be parking spaces.

Note that it is best to sign the rent for a few years to prevent price increases. It usually takes 3-5 years to open a hotel.

3. Estimated profit margins.

Pay attention to operating cost accounting. The daily expenses of the hotel are very large (water and electricity bills, washing fees, labor costs, rent (daily rent, decoration expenses, etc.), etc., which need to be supported by turnover. , you need to calculate the break-even point of your own small hotel.

4. Small hotels generally need to be supported by room reservations.

You can cooperate with local travel agencies or educational institutions. Hotel information is posted on some booking windows.

5. Whether a small hotel is a company or an individual business owner, it must apply for a series of licenses, including fire protection and environmental protection. Relevant documents required by health, industry and commerce, police stations, etc. must also be verified on site (the specific situation is based on local standards).

What do novices need to pay attention to when they want to open a hotel 2

1. Novices still need to grasp the location of the hotel

Although mobile distribution channels such as OTA have greatly reduced the superiority of addresses, for hotels For the industry, address selection is still a very critical environment, and with the changes of the times, new changes have occurred.

When guests stay in a hotel, they should not simply consider it as just staying in the hotel, but need to extend their living space and regard it more as a tourist lifestyle. Improving comprehensive commercial facilities can often bring blessings to the hotel's popularity, but this does not mean that the hotel must choose a prosperous commercial area. It needs to choose a suitable address based on the hotel's positioning. The size, grade, architectural layout and appearance of the hotel must match the local consumer group.

In addition, many other factors such as parking lot issues must be considered. With the convenience of transportation, it is necessary to analyze the consumer groups within a range of 1 km to 300 km when selecting a site. The general industry experience is:

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Mid- to high-end hotels should not be located in residential areas or mid-to-low-end consumer groups. It is best for villa-type hotels to choose locations with a quiet environment. When choosing a location for an economy hotel, you need to pay attention to the surrounding commercial facilities. It is important to note that any hotel must be far away from areas with serious noise pollution such as highways.

2. Is it better for a novice to operate independently or join a hotel brand?

Every novice who opens a hotel will face a tangled choice, whether to operate independently or join a certain chain hotel brand.

If it was the blue ocean period when hotels were just emerging ten years ago, I would suggest that you try to operate independently. But now the hotel management trend is mature, the market environment is complex, and competition is fierce, so many big chain brands may close. Store

If you do not have enough experience in the hotel industry or have experienced and trustworthy people in the industry, I personally recommend that novices do not try to run a hotel independently. It is best to choose to join a promising chain brand.

Self-operation can obviously save brand usage fees, franchise fees, etc., and can control costs independently. However, without experience in the hotel industry, it is often difficult to grasp the actual market situation, not only the location selection issues mentioned above , as well as the entire hotel preparation process, interior design, appearance, mechanical and electrical, construction, operation and management, second mechanical and electrical, second interior design, landscape design and many other links will inevitably affect future hotel operations and revenue targets. achieved.

3. Can budget hotels still make money every day?

Budget hotels have a glorious history. In the past, many investors only needed to travel by train. Opening a budget hotel near the station can make a lot of money every day, but now the budget hotels that are popping up everywhere are like the sunset sinking into the Red Sea.

On the one hand, it is because of fierce market competition. The huge return on investment at that time made many investors red-eyed and joined the cake one after another. As a result, various chain economy hotel brands expanded rapidly, even exaggerating to the point that multiple hotels were clustered within one kilometer.

The ultimate result of vicious competition is that hotels fall into price wars. However, as rents, procurement costs, labor costs and many other expenses increase year after year, most budget hotels are trapped in a difficult profit situation.

Secondly, as the material life that the public can enjoy becomes more and more abundant, and basic accommodation has been generally satisfied, consumers seem to be tired of the dull business style and expect hotels to have more personality. A new generation of hotels with scene experiences and social functions, so emerging special theme hotel styles have finally appeared, such as the Rose-themed Hotel that focuses on creating the ultimate romance

James Joyce Coffetel Hotel that focuses on the coffee culture community , there is also the Atour Culture Hotel with the theme of reading and photography interests, and the Yonemachi Light Theme Hotel with urban fashionable young men and women as potential customers. These personalized theme hotel brands with precise positioning and starting from users' pain points have attracted the attention of consumers as soon as they appeared on the scene, and achieved good revenue data and investment returns.

According to the author’s annual report of the largest listed hotel group in China, the growth of its economy hotels has basically stagnated in the recent stage, which means that the number of closed stores may exceed the number of open stores, and the number of operating economy hotels has also stagnated. All are actively planning transformation and upgrading.

It can be seen that not only experienced practitioners in the budget hotel industry dare not try it, but novices must avoid this red sea area.

Based on hotel experience in recent years, we have found that specialty theme hotels may be a good choice. However, there are many different styles of theme hotels, and the specifics need to be considered according to local conditions, existing resources, and future trends! What should novices pay attention to when opening a hotel? 3

Documents required to open a hotel:

1. Business license

2. Health license

3. Special industry business license

4. Tax registration certificate< /p>

5. Fire protection license

6. Salesperson’s health certificate

Property conditions for applicants to open a hotel:

1. The house must be Private houses with clear property rights and those operating public houses must comply with the regulations of the housing management department. Housing facilities must meet safety conditions, and illegal buildings are not allowed to be opened.

2. The area where the business housing is located is not included in the planned development scope, the land has not been expropriated by the state, and the household registration has not been frozen.

3. Other facilities of the house must meet the basic requirements for tourists’ accommodation, make their daily life convenient, and not affect the lives of surrounding residents to avoid conflicts.

4. Operators and employees must comply with the relevant regulations on the management of urban and rural individual industrial and commercial households, and should also have certain operating capabilities and business cultural knowledge.

5. Room area requirements: For example, a certain hotel chain requires a room area of ??18-22 square meters, which is appropriate.

Specific license application process:

1. You should first apply for a business license. Bring your ID card, household register, or residence permit (or temporary residence permit, store lease contract, and photo) to the local industrial and commercial bureau/office to get the self-employed establishment registration form. Generally, you can get the license in about three days. < /p>

2. Apply for a tax registration certificate. Because you are a self-employed person, you can apply for a fixed tax, which means you pay a fixed amount of taxes for individual business registration every month, no matter how much your turnover is or how many invoices you issue. About 2,000 yuan.

3. Go to the Health Bureau to apply for a public place sanitation license

4. Go to the fire brigade to apply for a fire protection license with the hotel name approval notice.

5. Go to the Public Security Bureau (district) to apply for a special industry business license - hotel industry.