I bought an aromatherapy on Pinduoduo. His brand is Antarctic. I don't know.

"Antarctic people" don't have their own factories. With the increasing scope of authorization, it is more difficult to supervise the quality of goods. News reports that the quality of "Antarctic people" products is not up to standard also happen from time to time. The current "Antarctic people" are still not the original "Antarctic people". Everyone has his own judgment. The "Antarctic people" who are used to taking pains may not know what goods they "produce".

"Antarctic people" call this model "Antarctic people * * * the same body". To put it bluntly, it is to provide brand authorization by yourself, and the rest is the business of dealers and manufacturers. After tasting the sweetness, the "Antarctic people" were out of control and expanded the authorized field on a large scale. Besides knitting products, they even dabble in electric toothbrushes and massagers.

Industry dilemma:

After the Antarctic people achieved full success, many competitive thermal underwear brands emerged at one time. In the competition, prices are depressed and profits are reduced. The whole industry is also facing problems such as single product system, outdated styles, chaotic prices and too many supply chains.

At the same time, foreign strong brands are constantly entering China, and their high popularity and relatively people-friendly prices are widely sought after by young consumers. If Antarctic people want to make great progress, they must find another way, innovate, break through the bottleneck of the industry and take the lead in exploring a new road that can develop healthily and stably for a long time.