What position is PR?

Public Relations (P.R., abbreviated as "Public Relations") is translated from English "public relations" and Chinese can be translated as "public relations" or "public relations". No matter its literal meaning or practical meaning, it is basically the same, and it refers to the communication relationship between the organization and the public environment.

Public relations is also a new major in higher education in China, offering courses from junior college to undergraduate and then to the highest master's degree. There are many definitions about the relationship between the public and the public. Generally speaking, it refers to a management activity in which social organizations use communication means to form two-way communication between themselves and the relevant public, so that the two sides can understand and adapt to each other, which embodies that the relationship between the public and the public is a communication activity and a management function.

Characteristics of public relations

Public relations is a manifestation of social relations. Scientific public relations is different from any other relations and has its own unique characteristics. Understanding these characteristics will help us to deepen our understanding of the concept of public relations.

Public relations is an art of shaping a beautiful image, which emphasizes successful people and environment, harmonious personnel atmosphere and the best public opinion, thus winning the understanding, trust, goodwill and cooperation from all walks of life. The ancients in our country paid attention to "harmony between time, place and people" and regarded "harmony between people" as an important condition for success. The relationship between public and private is the pursuit of "harmony between people" and creates the best soft environment for the survival and development of organizations or individual activities.

The relationship between the public and the public is a two-way communication based on the truth, not a one-way public communication or investigation and monitoring of public opinion. It is a two-way information system between the subject and the public. On the one hand, organizations should absorb human feelings and public opinions to adjust their decisions and improve themselves; On the other hand, it is necessary to spread it to the outside world so that the public can know and understand themselves and achieve effective two-way communication.

Reference to the above content: Baidu Encyclopedia-Public * * * Relationship