Is the hotel third-party platform agent a scam?

Hotel third-party agency is an industry project to help hotels operate online. Hotels generally lack experience in online operation, and agents are professional online operation teams, which can provide hotels with market-oriented pure commercial operation.

The profit principle of Ota hotel agent comes from the price difference. After becoming an agent of major ota platforms, agents need to cooperate with hotels in various forms to obtain agreed prices. With the reserve price, they will sell at a higher price on the basis. After booking a hotel, customers will benefit from the difference.

Because Ctrip, Meituan, where to go. Com and other platform hotels have a large number of users, which are also displayed through platform traffic. This behavior is more like e-commerce behavior, but it has changed from various products of traditional e-commerce to hotel rooms.

Advantages of third-party online hotel agents

1, asset-light strategy, has no investment risk and no inventory, so it is a project worth developing.

2, performance pressure, each hotel will set performance indicators for the store manager and sales manager every month, that is, the booking volume, in order to complete the performance, these people will take the initiative to contact the agent to cooperate.

3. In the blue ocean field, there is basically no competition. There are fewer people and more resources in the industry. For example, there are only three wolves on the grassland, but there are millions of sheep. Do you think these three wolves can't eat enough?

The hotel industry can be said to be enduring. There are millions of hotels in operation all over the country. Once the resources are mastered, the channels will be wider and wider, and the orders will naturally increase.