Why is Muji called Muji? What is the origin of Muji's name?

MUJI is pronounced as Muji in Japanese, which is MUJIRUSHIRYOUHIN(むじるしりょうひん), and the first four pronunciation letters are extracted.

Muji is a Japanese grocery brand, which means a good product without brand logo in Japanese. Product categories are mainly daily necessities. Products pay attention to the concept of simplicity, conciseness, environmental protection and people-oriented, and there is no brand logo in packaging and product design. Products range from pencils, notebooks, food to basic kitchen utensils. Recently, it has also begun to enter housing construction, flower shops, coffee shops and other industrial categories.

Extended data:

One of the biggest characteristics of MUJI is minimalism. Its products have removed trademarks, omitted unnecessary designs, removed all unnecessary processing and colors, and are as simple as materials and functions themselves. It is difficult for customers to find their own brand logo on all Muji products, except shop signs and logos on paper bags.

In MUJI stores, customers can hardly see any bright colors except the red "Muji" box, and the main colors of most products are white, beige, blue or black.

In commodity development, MUJI has strict regulations on design, raw materials and price. For example, clothing should strictly abide by the design principles of no pattern, check and stripe, and only use black and white, brown and blue in color. No matter how popular the popular colors are, they will never go beyond the design principles to develop goods.

For the sake of environmental protection and consumer health, MUJI stipulates that many materials are not allowed to be used, such as PVC, Teflon, stevia, sorbic acid and so on. In packaging, its style is mostly transparent and translucent, as simple as possible. Because of the emphasis on environmental protection and recycling materials, and the simplification of packaging to the most basic state, MUJI has also won the support of environmentalists.

In addition, MUJI never carries out commercial advertising, as Masao Muuchi said: "We have absorbed the creativity and avant-garde ideas of top designers in product design and played an excellent advertising role. The products we produce are accepted by different consumer groups, which also plays a propaganda role for us. "

Some people think that MUJI is not so much a brand as a philosophy of life. It does not emphasize the so-called popularity, but will restore the true meaning of commodity value at a plain price, and sublimate the product to the cultural level in the seemingly absent design.

Nowadays, the products of MUJI have reached about 6,000 kinds, and Forbes, an internationally renowned financial magazine, once rated it as the best medium-sized enterprise in the world.

Baidu encyclopedia-muji

Baidu encyclopedia-muji