Taobao live patch size

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Taobao Live is a live broadcast platform launched by Alibaba, which is positioned as "consumer live broadcast". Users can watch and buy it, covering maternal and child, beauty and other fields.

Product development:

2065438+April 2 1, in 2006, 500,000 people watched the event in the auction of papi sauce through Taobao live broadcast platform.

Since the trial operation of Taobao live broadcast in March, 20 16, the number of mobile users watching live content has exceeded 1000, and the number of anchors has exceeded 1000. As of May, the platform broadcasts nearly 500 live broadcasts every day, and more than half of the audience are post-90s.

20 19,1June, it was revealed at the press conference of Taobao Live Broadcasting Agency that Taobao Live Broadcasting Independent App will be officially launched before the Spring Festival.

Product positioning: positioning in the "consumer live broadcast" mobile phone Taobao platform. By the end of 2065438+June 2006, the female audience was absolutely dominant, accounting for about 80%. Every night from 8: 00 to 10 is not only the most active time to watch the live broadcast, but also the time when users are most willing to place orders-which seems to prove that women are also crazy about catching up with the live broadcast.

Product objectives:

On March 30, 2020, at the live broadcast ceremony of Taobao, Yu Feng, general manager of Taobao content e-commerce division, announced that in 2020, an anchor with a monthly income of over 10,000 yuan will be built, and an MCN organization with annual sales of over 100 million yuan in 100 will release a resource package of 50 billion yuan, covering capital, traffic and technology. Among them, for technology, Yu Feng said that all resources in Alibaba's economy will be integrated, so that high-quality content and live broadcast rooms will be discovered and tens of billions of traffic will be invested.