Grand hotel opening ceremony plan

1. Event theme

xx Hotel Opening Ceremony

2. Event time

June 20XX

3. Activity location

Nanyang Institute of Technology, School of Liberal Arts, Room 10#117 (to be determined)

4. Activity background

How to " The cognitive influence of "XX Grand Hotel" has been transformed into the "potential energy" created by the brand into a driving force among its counterparts in Nanyang City, and the opportunity of this opening ceremony has been used to expand the hotel's popularity and increase the hotel's reputation. Reputation, so as to give yourself a good start, is the core issue to be solved when opening a new store.

5. Moderator:

6. Participants (see Appendix 1 for details):

1. The board of directors and all staff of the hotel.

2. Relevant personnel from major media in Nanyang City.

3. Relevant leading guests from Nanyang City and relevant leading guests from Wancheng District.

4. Other relevant business partners.

7. Planning ideas:

1. Carefully create an event atmosphere at the opening ceremony to create a strong visual impact on the target audience and improve the audience’s awareness and memory of the bank. .

2. Increase the intensity of integrated advertising and publicity to enhance communication effects and social influence.

3. The opening ceremony strives to be grand, fashionable and active, and strives to exaggerate the festive atmosphere of the opening.

8. Purpose and significance of the event

Officially announced the opening of the hotel, attracting the attention of peers, target consumers and media friends in the Nanyang market;

Let the Nanyang market Target customers and potential users of competitors further fully understand the unique services provided and create a strong desire for experience

Further strengthen interaction and communication with Nanyang media to create an environment for sales and promotion in the regional market Good public opinion environment;

Taking advantage of the opening opportunity, establish a healthy relationship with relevant government departments and partners in the Nanyang market, paving the way for subsequent market operations and promotion.

Let people have a preliminary understanding and understanding of xx Hotel.

Participants: relevant leaders at the city and county levels, company leaders, outside friends, and relevant media.

9. On-site layout: including off-site layout and on-site layout:

1. Set up two welcome guests on both sides of the hotel (10#117) door, with balloons and other supplies Proper layout.

2. Hang a banner on the door of the hotel, the content is: XX Hotel Opening Ceremony;

3. Set up a welcome desk in the lobby of the hotel (10#117). There is one guest, and there is a hostess wearing a festive cheongsam (depending on the situation) next to the event site to guide the guests to sign in, wear VIP flowers, guide the guests to enter, and cooperate with the ceremony at the beginning of the ceremony;

4. Name of on-site etiquette service personnel, responsible for maintaining order on site, serving tea to guests, etc.

5. A pair of outdoor remote speakers are placed on both sides of the rostrum. Festive music will be played at the beginning of the event and the host and relevant leading guests will make speeches amplified at the beginning of the event.

10. Relevant celebration arrangements and personnel arrangements: (see Appendix 2 for details)

11. Opening ceremony implementation process

20XX year, month and day, :00 Hotel The staff arrived at the scene to make preparations, and the security personnel formally secured the scene.

12. Celebration process:

00:00 All preparations for the event are ready and festive music is played;

00:00 The etiquette lady welcomes guests ( Wear VIP flowers, ask leaders to sign and guide relevant leaders and guests to the rest area);

00:00 The host introduces relevant activities and invites relevant leaders and guests to take their seats in front of the podium;

00:00 The host announced the official start of the XX Hotel ceremony and introduced the leaders and guests present.

00:00 The first item: Firecrackers (download firecracker music instead)

00:00 The second item: Invite relevant leaders of Nanyang City to speak; (with music when taking the stage , with light music when speaking)

00:00 The third item: Invite the leaders of Wancheng District to give a congratulatory message: (with music when taking the stage, light music when speaking)

00:00 Four items: Statement by the hotel chairman or general manager, company introduction; (with live music when taking the stage, light music when speaking)

00:00 Fifth item: The host invites relevant leaders to serve as xx hotel Ribbon-cutting; (ceremonial accompaniment, fireworks and fireworks, festive music)

00:00 Item 6: The host announces the successful conclusion of the opening ceremony, and the hotel chairman or general manager bids farewell to relevant leaders and guests.

13. Expected effects

1. The news of the opening of xx Hotel will be widely disseminated and attract more target consumer groups to participate

events.

2. Deepen the impression of XX Hotel in the minds of consumers.

3. Whether it is from the early planning or the later execution, we must strive to make this opening ceremony achieve an unprecedented sensational effect.

4. Enhance internal employees’ confidence in the company.

5. Surpass the latecomers in the same industry and become a dark horse in the industry

14. Activity budget funds

1. On-site layout : Banners, balloons, salutes, fireworks, etc. ***××× yuan.

2. The fare for relevant leaders to attend the meeting and other expenses are ***××× yuan.

3. After the event, gifts of ***××× yuan will be given to relevant guests and reporters.

15. List of required items: (see Appendix 3 for details)