The Meaning of Intercontinental Hotel's Internal Signs

Refers to the logo of intercontinental hotel.

The red umbrella pattern was once the symbol of Traveler Group, and 1998 merged with Citibank. Although the red umbrella logo has a history of nearly 137 years, Citigroup pointed out that market research shows that the umbrella pattern is difficult to produce "* * *" among American bank customers.

According to the report, the new logo is similar to the "Citi" logo with an arc. The logo is widely used in advertisements, buildings and credit cards of Citibank. In order to distinguish Citibank's business, the new logo will use arcs of different colors. The black arc represents Citibank's corporate and investment banking business, the red arc represents Citi's wealth management business, and the blue arc represents Citi's consumer customer business.