Traditional Culture Encyclopedia - Hotel accommodation - What do hotel marketing representatives usually do?
What do hotel marketing representatives usually do?
First, the establishment and management of target customer files.
1, business agreement customer information and directory (name, address, contact person, telephone number)
2, travel agency information and directory (unit name, address, contact person, telephone number)
3. Online booking agreement unit information and directory (unit name, contact person and telephone number)
4. Contact information of members (name, mobile phone number, member card number)
5. Frequent visitor data table (name, company, contact information, customer preference, number of stops)
6, other information (competitor information, frequent visitor ranking table, all kinds of agreements, surrounding
Second, the target customer relationship maintenance
1. Visit the hotel's target customers regularly.
A: Go to the surrounding areas once every six months.
2. Units and office buildings within kilometers shall pay a "sweeping" return visit to collect customers' opinions.
B: Call/text/visit target customers such as businesses, travel agencies, booking networks and regular customers once a month to receive customers.
Family opinions.
C: Visit three in-store guests every day, collect customers' opinions and fill out the "Telephone Visit Form".
D: Make a written record of the visit every day and fill in the "Work Log".
2. Statistics and analysis of customer opinions
Answer: Collect and count the customer's opinions once a week (including those of in-store and out-of-store guests) to find out the customer's satisfaction and become "one"
Weekly Customer Feedback Form "
And reply to written complaint materials.
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