Present situation of Wenshan hotel industry

The present situation of Wenshan hotel industry is basically in a state of oversupply. The following are some key features:

1. There are many hotels: there are about 22/kloc-0 hotels in Wenshan, with different types and grades, including high-star hotels and budget hotels, which can meet the needs of different consumers.

2. Fierce market competition: Although there are many hotels, the occupancy rate of most hotels is not high and the market competition is fierce. In order to attract more customers, hotels will compete in price and attract consumers through various promotional means.

3. Lack of characteristics and brands: Most hotels in Wenshan lack characteristics and brands, which makes it difficult to attract consumers in neighboring cities. Some hotels don't subdivide their target customers and lack special services for different customer groups.

4. High investment cost: The hotel industry has high investment cost and needs a lot of money to buy real estate and equipment for decoration and maintenance. This also leads to a long investment return period and high investment risk in the hotel industry.

5. Less affected by seasons: Different from tourist cities, Wenshan's tourism market is relatively small, and there is little difference between off-season and peak season of hotels. Even in the tourist season, the hotel occupancy rate is difficult to reach a higher level.

Generally speaking, Wenshan hotel industry needs to further subdivide the market, improve the service quality and build a distinctive brand to meet the ever-changing market demand. At the same time, it is also necessary to strengthen the marketing promotion of hotels, improve their visibility and attract more consumers in surrounding cities.