What are the sales words of real estate agents?

Real estate agent? It should be a property consultant or something. Didn't your manager summarize some common problems?

To tell the truth, I'm not in your line of work, so I don't know much about the words in your line of work. I can only say some lively words from amateurs. I suggest you go to a special real estate consultant forum to ask such questions. I believe the answer there should be more professional.

1, the primary function of the speech is to tap the demand. Only by listening and asking questions can Chinese medicine know where the patient's physical problems are, so as to prescribe the right medicine and get rid of the disease. The same is true of the speech, which is used to euphemistically understand where the customer's needs are and prescribe the right medicine, just scratching the customer's itch. For example:' Sir, do you live alone? Or investment? Or are you going to leave it to the children? Or are you looking for a friend (the subtext of mistress)? "If it is investment, say how good your location is, how much room for future appreciation, how much attention the Municipal Planning Bureau attaches to the construction in this area, or what business giants such as Wal-Mart, Suning and Gome will enter the market; If you live by yourself or help a friend, say how pleasant the scenery is, how livable it is, how humanized the space design is, and how convenient the surrounding facilities/transportation are. Help the customer imagine how comfortable he will be in this way in the future. If you leave it to your child, it is nothing more than a wedding room (if it is a wedding room, it will be turned into your own living), leaving some belongings for your child (if it is left to your child, it will be turned into an investment) and playing by yourself.

When Hong Kong begins to use pronunciation, it will feel embarrassed. It feels like reciting a text, which is very stiff. The more you use it, the more handy you will feel. At this time, the speech is no longer a speech, but something you understand yourself.

2. Speech plays a very important role in solving doubts. My usual way to solve price disputes is to turn to the quality or cost performance of products. The same price is better than quality, and the same quality is better than price. It is best to know some information about each building, because then you will know where your advantages are compared with other buildings, so that you will be more confident when communicating with customers.

Finally, add one more point. If your client is from the south, it will be easy. Southerners are generally superstitious about Feng Shui, so I suggest you read some books on Feng Shui. I have a friend who sells a house in a 1 city in the south. He talks about Feng Shui, not price and quality, so he basically sells his own Feng Shui knowledge.

PS: You are not required to be proficient in Feng Shui, but at least don't show off blindly, don't keep a bottle silent, and half a bottle will not shake, otherwise you will think that I didn't give you this advice. People should be responsible for what they have said. If it's because you brag about how good the geomantic omen is in this house, the customer bought it, but the customer just moved in and died at home a few days later. You're the unlucky one, so it's better to use it with caution. After all, some things are hard to say.

In fact, whether it is language skills or sales strategy, the most fundamental, basic, indispensable and impossible thing is professional knowledge. Your vision for the future development of real estate, your understanding of the current situation of real estate, etc., must be true. Besides, if you think about it, let alone ordinary people, just the bosses who buy houses, who are not the best in the business circle for more than ten years? Whether you are a professional or not, bosses can get a general idea by asking you a few questions. If you say three words, people will know what you want, so sometimes it is safest to tell the truth. Bosses are used to seeing old foxes in shopping malls. Occasionally, when they meet a real person, he will feel deja vu. Why? Because bosses are also very down-to-earth when they first enter the society, they will become glib with more experience. If he sees the shadow of youth in you, he should like you very much (only for some bosses).

I don't have much knowledge. I hope I can help you.