Transformation of beer shops

Starting from a "Haifu Convenience Store" of more than 20 square meters on Fahua Town Road,

There are 5 stores with a total area of over 4,000m2.

* * * A supermarket chain has about 8,000 kinds of imported beer.

The legendary "beer aunt" in Shanghai,

It can be said that everyone knows everything and makes the best use of it.

Not long ago, the beer aunt in Fahua Road Town officially closed the store.

The legend of a generation of craft beer ended.

But the sixth branch in Songjiang will open in September.

Build a brand-new beer museum with an area of 4000 square meters.

No doubt give you a place to stay at night,

Another good choice.

The predecessor of aunt beer

Make a fortune from a 20㎡ convenience store

Back in 2005, no one could predict. This Haifu convenience store, located less than 30 square meters on Fahua Town Road, will become a legend in the craft beer industry in Shanghai and even the whole country in the future.

Smile is the symbol of Aunt Zhang.

The owner of the convenience store is Zhang, who has been a local restaurant for more than ten years. Because of the relocation, he had no choice but to close the door before turning into a convenience store. Like all community convenience stores at that time, Haifu became more and more difficult in the wave of rapid development of e-commerce and chain convenience stores.

The turning point of the story happened at 20 1 1. Aunt Zhang found that foreigners nearby like to buy wine, and a customer happened to be an imported beer supplier and asked her if she wanted to try selling imported beer. It hit it off, and an upgraded version of Haifu Convenience Store was born.

Six vertical freezers, 100 kinds of imported beer, are not very powerful data now. But at that time, Shanghai was already a convenience store, with a full range of imported wines.

Many foreigners like to sit on the floor at the door after buying wine in the store. Plus the snacks bought in the store, it is one night. More and more people have discovered this secret base, and they affectionately call Aunt Zhang "Miss Beer".

From a cigarette and paper shop selling everything, it has gradually transformed into a convenience store specializing in imported beer for 24 hours. The business strategy of the craft beer road became clearer and clearer, so in 20 16, Zhang moved Haifu convenience store to a bigger store next door, and the types of beer sold increased from more than 200 to more than 1700, and by the way, he changed his name-Auntie Beer.

The technology field has been extended to Zhang Zhilu.

Sitting in five shops

Aunt Beer is becoming more and more famous, and many people choose to come here late at night for recreation. As a result, there are more and more guests and the seats are getting more and more tense. So in just three years, Aunt Zhang opened four stores in a row, with a total area of over 4,000 square meters.

In the 400㎡ space of Yan 'an West Road, more than 3,000 kinds of beer from more than 60 countries around the world are neatly stacked. Among them, 100 is the exclusive cooperation fund of the beer aunt, just like a small beer museum.

Although the area has expanded several times, the business strategy is no different from that of convenience stores at that time. You can choose your favorite beer, just remember to pay at the front desk.

There are more than 300 seats indoors and outdoors, and you can chat with friends all night. Grab a comfortable sofa seat, eat some ham and drink some wine.

Aunt's purchase strategy is very simple, no matter what, try to sell high-grade goods, and then implement the last elimination system. The way to understand wine is also very direct, drink bottle by bottle, and then recommend your favorite wine to guests.

The giant Buddha Ocean from Belgium is rich in sweet foam, light in texture and slightly sour and sweet.

1480 yuan snake venom beer is much stronger than ordinary vodka and whisky.

There are all kinds of dazzling new things that have never been seen before, and they are all reasons to go.

Quanxin beer museum

Settled in Songjiang in September.

Cloud granary renderings

Although the old store on Fahua Town Road has closed, it is very exciting that Auntie Beer will soon build the largest beer museum and large-scale craft beer experience center in Shanghai in Songjiang Yun Jian Granary Wenchuang Garden.

Here, you can watch the evolution and brewing process of craft beer. Development and evolution, including beer raw materials, brewing equipment, filling equipment, packaging, craft beer, beer derivatives and so on. , all-round multi-angle display of beer culture.

4000㎡ super-large area, nearly 10,000 kinds of craft beer, and hundreds of exclusive cooperative products of "Beer Auntie". This is undoubtedly a good place to survey the world beer culture.

From the 20㎡ cigarette and paper shop to the 4,000 ㎡ beer museum today, what kind of stories do you hide during this period?

Beer museum

Address: Yun Jian Granary, Jin Song Highway 10053.

Estimated opening time: September.

Ayi Beer (Xinhua Road Branch)

Address: Yan 'an West Road 1686

Business hours: 24 hours

Ayi Beer (Suzhou South Road Branch)

Address: Suzhou South Road 1247

Business hours: 24 hours

Ayi Beer (Xinyefang Branch)

Address: Yixian Road 1328

Business hours: 24 hours

Ayi Beer (Zhenru Branch)

Address: Yao Xingguang Square, No.20, Lane Cao Yang Road 18881F.

Business hours: 24 hours