Why do so many physical stores close down in such a big market of catering industry?

In recent years, many physical stores have declined:

Speaking of entities, let's talk about catering first. It's not that we don't make money. 65.438+04 billion people, whether cooking at home, taking out food or treating guests in hotels, whether simple or complex, consume huge amounts of raw materials and finished products every day. How can this market not be huge?

Then why not make money? Besides, there are too many people in this line. Now many entrepreneurs naively think that I can count money if I want to open a shop. There are all kinds of things, all kinds of things, and all kinds of unrealistic ideas are not listed one by one.

Chen Rufei: There is no threshold in this industry and anyone can come in.

Therefore, we can only fight the price war. The catering industry makes money by engaging in creative marketing. Haidilao and South Beauty are both creative marketing. The essence is to sell services and culture. Young people of our generation are not suitable for such coolies. Many entrepreneurs use up their savings and then go to work. There is no money at all. The high cost and thin profit are simply a disaster.

Unfortunately, I didn't understand this at that time and chose industry. However, it also makes me more aware of the pain of some entrepreneurs. It is not intelligence, not money, but thought that limits our life situation.

Chen Rufei: There is no way to limit us. We don't study.

The real industry has overcapacity, fierce competition and no profit.

Or the profit is negligible. It was all done by oligarchs. What we have to do now is cultural marketing, virtual marketing and spiritual marketing. Entertainment marketing. This is the trend of future development. After 90 entrepreneurs, they don't engage in entities, they all come to play virtual.