How to write a marketing strategy

Writing a marketing strategy needs to include target market analysis, pricing strategy, marketing strategy, promotion strategy, etc. The sample contents are as follows:

1. Target market analysis

1. Customer analysis: The customers of this hotel are mainly middle- and upper-class people and government agency staff, but many of them are private individuals. This requires the hotel to take into account the personal interests of those consumers who spend private money on the basis of improving their quality.

2. Self-analysis: This hotel is the only five-star hotel in the area. It has first-class service quality and advanced hardware equipment. It is close to scenic spots and shopping malls, has convenient transportation, and can be very good. To meet people's needs for food, housing, transportation, travel, shopping and entertainment.

3. Competitive analysis: Due to the hotel's geographical advantage, there are very few competitors, and because the hotel's products are unique, it is difficult for other hotels to replace it, so the hotel has strong competitiveness.

2. Pricing strategy

1. The meals can basically maintain the original pricing, but the prices of some meals related to the Mid-Autumn Festival should be considered. Discounts or direct price reductions can be used. way.

2. For high-priced meals, it is recommended to use a combination of volume reduction and price reduction.

3. The prices of Mid-Autumn Festival packages should not be too high.

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and will reach the lowest price around the Mid-Autumn Festival.

3. Marketing Strategy

1. Make special packages for the Mid-Autumn Festival, which can be divided into affordable, medium and high-end according to the actual situation, including meals for two people, meals for three people, etc. The type and theme should reflect family reunion, and moon cakes can be given as gifts.

2. If one person in the family has a birthday on August 15th, he or she can enjoy a 50-40% discount (subject to the actual decision of the hotel) when dining at the hotel with valid ID. It is recommended to recommend the Mid-Autumn Festival package to them.

3. If your mobile phone or landline phone number ends in 815, you can enjoy a 50-40% discount on dining in the hotel with valid ID. It is recommended to recommend the Mid-Autumn Festival package to them. It would be best for the hotel to contact these people directly.

4. Give some small gifts related to the Mid-Autumn Festival after the meal.

IV. Promotion Strategy

1. Place outdoor advertisements near the entrance of the hotel, train stations, and bus stations.

2. Combination of TV, street banners and newspaper advertisements.

3. You can try mobile phone text message advertising. The focus of mass messaging is the old customers of the hotel. Be careful to use appropriate language and mainly introduce the latest activities of the hotel.

4. You can also make a pop-up advertisement or a relatively large flash animation advertisement or banner on relevant websites. The processing of web animations and images must be consistent with the marketing content.

5. Flyers can also be used for advertising, but the quality of the flyers must be high.

Key points of marketing strategy

1. Market environment analysis

The main purpose of conducting market environment analysis is to understand the potential market and sales volume of the product, as well as competitors product information. Only by grasping the market demand can we be targeted, reduce mistakes, and minimize risks.

2. Analysis of consumer psychology

Only by understanding why and for what purpose consumers buy products can we develop targeted marketing ideas. Marketing is mostly consumer-oriented, and products are formulated according to consumer needs, but this alone is not enough. Analysis of consumption power and consumption environment can make the entire marketing campaign successful.