Traditional Culture Encyclopedia - Hotel accommodation - What do the hotels with the red envelope logo on the Qunar app mean?

What do the hotels with the red envelope logo on the Qunar app mean?

You will receive red envelopes when booking this hotel, which is a means of hotel marketing.

Hotel marketing is a series of operations and sales activities carried out in order to meet the reasonable requirements of customers and make the hotel profitable. The core of marketing is to meet the reasonable requirements of guests, and the ultimate goal is to make profits for the hotel. Hotel marketing is not business sales. Its functions are: responsible for understanding and researching guests' reasonable needs and consumption desires, determining the hotel's target market, and designing, combining, and creating appropriate hotel products to meet the needs of its target market.