Traditional Culture Encyclopedia - Hotel accommodation - How to understand the non-storability of hotel human resources?
How to understand the non-storability of hotel human resources?
The meaning of hotel service is 1, courtesy, 2, professional ethics. Tourism professional ethics is an effective tool for daily management of star-rated hotels, which is dedicated to their posts, loyal to their duties, warm and friendly, sincere and fair, polite, high-quality service, modesty and prudence, unity and cooperation, taking care of the overall situation, obeying the law, honestly studying business, improving skills, 3, service attitude, 4, service skills, 5, service efficiency. Doc, 6, Safety and Hygiene, (2) the meaning of hotel products, 1, the function of hotel products: physiological satisfaction; Economic satisfaction; Social satisfaction; Psychological satisfaction. 2, the characteristics of hotel products, the combination of tangible products and intangible products; Non-storability; Seasonality is obvious; Unfpatentability; Low brand loyalty; High trust in information; Fragile. 3, the composition of hotel products, the hotel's geographical location, hotel facilities, hotel atmosphere, hotel image, hotel price, hotel's overall product concept. A complete hotel product should be composed of four levels: basic products: the central content of guests' needs; Expected products: generate expectations and have quality requirements; Extended products: the extension and perfection of the above two products are different from the characteristics of similar products; Potential products:
Special and temporary services provided to meet the special needs of individual guests. , basic products+expected products = quality = customer satisfaction; Extended products+potential products = flexibility = added value; Basic products+expected products+extended products+potential products = quality+flexibility = competitive advantage;
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