Model essay case of business plan

After graduating from college, some people choose to work while others choose to start a business. Starting a business is conducive to the realization of college students' self-worth, so how to write a business plan? The following are 5 model essay cases of business plan compiled by me. Welcome to read and share.

More articles related to "business plan" are recommended ↓↓↓↓

★ Full version of business plan model essay ★

★ 1 selected business plan model essays ★

★? Syb complete business plan model essay three ★

★ complete template for college students ★

business plan model essay 1

1. Basic information:

1. Enterprise name: department store

2. Industry type: retail

3. Organization form: individual industrial and commercial households

Main business scope: town center in my hometown. This is the central gathering place of people

4. Business location: Dashatian Square, Nanning City, Guangxi Province

Area: covering an area of about 15 square meters

Reason for choosing this location: Because there is no large supermarket in the center, this location is a concentrated area of people and vehicles, with convenient transportation and very broad market prospects.

5. Personal information of the entrepreneur:

Name: Zhang Hongyuan

Gender: Male age: 19 Education level: junior college

Relevant work experience: I once sold things in shops and knew a little about how to operate, but I will increase my social practice and learn this knowledge in the future.

II. Overview of the project:

I am a college student, majoring in computer, and I have been interested in business since I was a child. Now I am going to graduate from college. With my hobby and yearning for business, I have always wanted to open a supermarket in my own town to develop the economy of my own town. Many supermarkets in Guangzhou attracted me, and I was greatly interested in it because of my inspiration when I went shopping in the supermarket. According to my experience, financial situation and understanding of today's society, I decided to be cautious and think twice, because it is very risky and my own experience is insufficient.

With the continuous improvement of residents' living standards, the pursuit of environmental protection and healthy consumption has become a lifestyle, so I intend to sell some green products to ensure people's physical and mental health and customer first, which is our aim.

III. Market survey (see table)

Potential consumer groups in the business circle

Competition of consumption power

Market potential

Walking business circle (within a radius of 2-5m)

High consumption power in residential area

There is only one supermarket nearby that is not too big

People need materials to improve their living standards. Most of them have strengthened their consumption concept, and the consumption structure is reasonable

The consumption capacity of residents' houses is moderate

There is a middle school nearby

A living merchant

(within a radius of 5-1m)

There are several villages nearby

Their consumption concept has been strengthened, and their consumption level has improved

There are more shops, but they sell less things < It mainly includes: the investigation of the location of competitive shops, the appearance and image of shops, the structure of buildings, the design of parking lots and the configuration of business facilities.

2. Investigation of store display layout. It mainly includes: the investigation of floor composition, plane layout, area division, commodity display and store atmosphere creation of competitive stores.

3, commodity ability survey. Investigate and analyze the degree of complete variety, price band, quality and supply of goods in competitive stores.

4. Customer level survey. Mainly from the age level and income level.

5. Investigation on store operation and management. Investigation on promotion, replenishment, display and environmental sanitation.

the relationship between demand and supply has the following types: ① strong demand and low supply; ② Strong demand and strong supply; (3) the demand is not prosperous, and the supply is not prosperous; (4) the demand is not strong, and the supply is strong. From the location of warehouse supermarket, the relationship between demand and supply in its site business circle shows that the first type is the best, the second type is the second, and the third and fourth types should be avoided as much as possible. In the investigation of demand and supply, we should pay attention to the investigation of potential demand and supply, and pay special attention to the development trend of some factors that may cause changes in supply and demand.

6. Investigation of warehouse supermarket:

In the site selection of warehouse supermarket, in addition to the above major projects, the following detailed but important factors must be investigated in the specific site selection.

visibility. Visibility is the degree to which a store can be seen by pedestrians or passengers. The higher the visibility of the place, the easier it is for shops to attract the attention of tourists, and the more likely they are to shop in the store. Therefore, when selecting the location of warehouse supermarket, we should choose a location with high visibility, such as a crossroads or a fork in the road facing the street on both sides.

applicability. If you want to requisition land to build a house, you should consider whether the land area and shape are consistent with the types of shops. If you rent a ready-made house, you should consider the structure, materials, facade modeling and plasticity of the building. The shelves of warehouse supermarkets are higher than those of ordinary shopping malls, and accordingly the height of the building is required to be higher. At the same time, we should also understand the requirements of urban construction and development planning, and learn more about the short-term and long-term planning of transportation, municipal administration, greening, public facilities and residential construction or renovation projects in this place.

transportation convenience. I mainly know two aspects:

a, whether the place is close to major roads, whether the transportation network can extend in all directions, whether it is convenient for goods to be transported from railway stations and docks to shops, and whether large trucks can pass through during the day, because large trucks are generally controlled in big cities, and many streets in the central area are not allowed to use currency cars, and some are only allowed to open at night.

b, it is whether there are dense bus routes passing by in this area, and whether the stops of each bus route can cover the whole urban area evenly and comprehensively. At present, the popularity of private cars in China is not wide, which is particularly important. Because this is directly related to the convenience of customers shopping.

5. Market survey before opening:

Before opening a supermarket, I have to visit some supermarkets and businesses, carefully observe the shopping situation of consumers, and ask some consumers, such as consumers of different ages, occupations and income levels, who have different shopping habits and consumption needs. I think smart businesses should constantly try to figure out the psychological changes and demand changes of various consumer groups in the course of operation.

(1) Consumer behavior and psychological characteristics of high-income consumers:

1. Brand preference is obvious, which is influenced by cultural needs more than price temptation. Most of the high-income groups are "three highs" consumer groups with high education, high taste and high consumer demand, and they are easy to accept new things and big brands, which will lead to corresponding brand preferences.

2. The purchase quantity is large, and the purchase frequency and times are less. High-income groups are busy with work, so they show great irregularities in their lives. Shopping can only be a kind of "luxury" for them except weekends. But if they go shopping in the mall, they buy a lot, from food and drink to use, and the consumption is hundreds of yuan. It is understood that this kind of "centralized shopping" has many consumers, accounting for a large proportion in the weekend shopping group.

3. Shopping expectation is high. Influenced by their social status, high-income consumers also expect merchants to give them special care when shopping, such as pre-sales service and after-sales service. I have visited many consumers, and they all agree that what they value most when shopping is the service attitude of the merchants.

model essay on business plan 2

1. background of project construction

under the constant guidance and encouragement of the organization department of the county party Committee to take root in college student village officials, and under the correct leadership and careful guidance of the town party Committee, the college student village officials in Longgang town gave full play to their professional advantages, and combined with local conditions, guided farmers to actively start businesses and increase their income, and established an ecological breeding center for spotted-billed wild ducks.

ii. evaluation of economic and social necessity of the project

Fengjiang village is a traditional agricultural village with more surplus labor force. Due to the low yield of planting industry and the special geographical location of Fengjiang village (easy to flood and often hit by typhoons), a large number of laborers go out to work. How to increase farmers' income in the important period of strategic adjustment of rural economic structure and rural industrial structure has become a difficult problem at present.

people in Fengjiang village have a traditional habit of breeding, and their enthusiasm for breeding is high. However, due to the single variety, primitive production, backward technology and inadequate epidemic prevention work, the survival rate is low and even a large number of fish and ducks die, which has caused great economic losses to farmers and seriously hit their enthusiasm for breeding. In addition, the small scale of farming has not brought due economic benefits to farmers, so it is an urgent task for farmers to really increase their farming income and solve the employment problem of rural surplus labor.

iii. analysis and forecast of market demand

with the improvement of people's living standards, green game food is increasingly sought after by people. Wild ducks that have been artificially fed and released in the wild can keep their purity and wildness well. Its meat is tender, with less fat and rich game, and it is more and more favored by people because of its low cholesterol, low calorie, high lean meat rate and high amino acid content necessary for protein and human body. There are few varieties of green game in our county, and the market demand space is huge. Dining tables, hotels and hotels of thousands of families are everywhere to display their charm. The wild waterfowl breeding industry is pregnant with huge business opportunities. As people pay more and more attention to food safety and health issues, the demand for ecological game consumption will increase rapidly year by year, and the market outlook is promising.

after investigation, we think that according to the regional location and market characteristics of Fengjiang village, combined with the consumption level of Longgang city, it is very suitable to carry out ecological breeding of spotted-billed wild ducks here. Because there are few people in this county who breed the spotted-billed wild ducks, a very small number of spotted-billed wild ducks on the market are brought in from other places, which are only seen in some high-end hotels. The transportation cost accounts for a large part of the product cost, which greatly limits the consumption demand of ordinary consumers for spotted-billed wild ducks. Therefore, we believe that high-quality game breeding industry has great development potential and prospects in our county.

IV. Content and scale of project construction

1. Breeding scale and method

Cangnan Welfare Egg Duck Farm, founded by disabled people, is a large-scale egg duck breeding base in the county. Since its establishment in 26, with the care and support of leaders at all levels, cooperatives have developed well. At present, the water area of the farm is about 4 mu, and the miscellaneous land area is about 3 mu. The farm area is small, so it is necessary to develop three-dimensional ecological aquaculture, give full play to limited land resources and create maximum economic benefits. At the end of last year, university student village officials went to the farm and concluded that the egg duck breeding market was highly saturated and the added value was low. It was suggested that the agency could use many years of experience in duck breeding to jointly develop the ecological breeding of spotted-billed wild ducks. The spotted-billed wild duck has strong disease resistance, pure taste and high nutritional value. This breed of wild duck breeding is still a blank field in our county, with large market demand, high added value, obvious income increase and broad prospects. If the market can be opened, the production scale can be expanded, and the deep processing of wild ducks and duck eggs can be carried out, which will drive the farmers in this village and its neighboring villages to develop related ecological aquaculture and livestock processing industries, and make them rich together.

The so-called ecological farming mainly uses grains, corn, beans and ryegrass as staple foods to feed wild ducks, and raises economic fish and shrimp in rivers. Wild duck leftovers can be swept into the river as fish food, and a small amount of duck manure can nourish aquatic plankton for fish and shrimp to eat, saving a lot of fish and shrimp feed. Small fish and shrimp with weak competitiveness can also be used as supplementary food for them to feed independently when releasing wild ducks, which increases the wildness of ducks. Most duck manure is returned to the field as ryegrass fertilizer or as fertilizer for cash crops such as tomatoes and oranges nearby. By-product wild duck eggs can be directly supplied to the market or to food processing plants for further processing. Wild duck hair can also be sold to nearby down clothing factories. It is believed that relying on scientific breeding and careful management, the ecological breeding of wild ducks will have great development prospects.

Now the farm has begun to expand the original duck house. At the end of May, 1,5 seedlings were introduced for trial breeding and covered with indoor flying sheds. First raise in the net shed, and then release the culture when the technology is mature.

2. Specific construction contents

(1) Construction of breeding sheds

Initially, 3 duck sheds and 1 young seedling shed will be built, covered with indoor flying sheds, and the river course will be trimmed and dredged. The first phase investment is 6, yuan.

(2) seedling and food expenses

In the first year, 95 seedlings were introduced in three phases * * * 19, yuan, the personnel management fee (three people) was 48, yuan a year, and the cost of food and fish and shrimp for wild ducks was 2, yuan.

(3) Other expenses

The epidemic prevention fee is RMB 5,/year, the insurance fee is RMB 5,/year, the river course and venue rental fee is RMB 1,/year, and the transportation, communication and technical training fees are RMB 17,. Next year, an incubator will be built for about 8, yuan, which will greatly reduce the cost of seedlings.

the above items * * * need 615, yuan.

V. Analysis of investment benefit of the project

This breed of wild ducks can be put on the market in about 9-12 days. According to the current market price, each duck can sell for 8-12 yuan, and the daily food and management costs are about .3 yuan. You can raise 3 batches of 4, animals per batch and 12, animals per year. According to the preliminary calculation, the net profit is about 4,-5, yuan. If the market responds well and the farming experience is mature, it is planned to expand the farming scale next year and promote the experience to neighboring farmers, especially low-income farmers, so as to supply the market in large quantities and take the road of * * * getting rich together.

VI. Organization and management of project implementation

This ecological farming project is jointly implemented by university student village officials and farms, and the town science and technology commission is responsible for policy guidance. Wen Conghui, the project leader, is an outstanding student who graduated from North China Institute of Science and Technology, and is responsible for the construction of supporting facilities and sales management of the farm. Chen Zhiguang, the founder of the farm, is responsible for daily feeding and disease prevention and prevention.

VII. Significance and application for financial assistance

To sum up, we believe that the project planning is scientific and reasonable, with strong operability, quick effect and strong risk resistance, and the investment can be recovered in the third year of project implementation, and more importantly, it can play a leading role in demonstration. Relying on the central government's policy support for agriculture, countryside and farmers, we will find a way to get rich, stimulate the enthusiasm of neighboring villagers for innovation and entrepreneurship, and show the pragmatic spirit of college student village officials in our county to take root at the grassroots level and serve the countryside. In view of the fact that the society was founded by disabled people, it has a short time, less funds, less strength and backward infrastructure and technology. At the beginning of starting a business, the funds, manpower and materials are very tight, so I beg the county science and technology bureau to give the agency financial support and technical guidance.

business plan model essay 3

Dessert has always been the favorite of girls, especially nowadays young people do not have enough funds for big projects if they want to start a business.