Hotel industry &; Exhibition industry

1, SHMS (Swiss Hotel Management Institute) The first two years of the three-year undergraduate course of Swiss Hotel Management Institute include subjects related to banquet, exhibition and other project management contents, such as banquet and project management, introduction to project management, etc. In the third year, we will provide three professional choices-international hotel management, hotel and tourism management, and hotel and project management (banquet and exhibition management direction).

2. Exhibition, as its name implies, is a conference and exhibition. There are various large, medium and small exhibition companies at home and abroad. Large exhibition companies include Hanover Exhibition Company, Global Market, Alibaba, Shanghai Zhesen Exhibition Co., Ltd. and Poly Kim Exhibition Co., Ltd.. The biggest international exhibition activities are nothing more than the World Expo, and there are various exhibition activities such as Canton Fair, CeBIT Electronics Show, Auto Show, Education Exhibition and Tourism Exhibition.

3. The relationship between convention and exhibition management and hotel management is mainly reflected in three aspects: first, both the convention and exhibition industry and the hotel industry belong to service industries, and the talents needed should have super communication skills in Chinese and English, international vision and international work experience, independent adaptability, strong organizational planning ability and practical ability; Second, in recent years, the hotel has begun to host some small and medium-sized conferences and exhibitions, such as the Asian Paralympic Games Heads' Meeting held in Guangzhou Xinghewan Hotel earlier, and the China Study Abroad Service Center Education Exhibition held in Dongfang Hotel. And hotels often need to hold various banquets and urgently need project management talents; Third, the exhibition industry, tourism and hotel industry are closely related and complement each other. For example, the Shanghai World Expo has promoted the prosperity of Shanghai's tourism and hotel industry. Hotels should have a clear understanding of exhibition management and take into account the needs of the World Expo in order to provide more thoughtful and professional services to their guests.

4. Hotel management has penetrated into various extended industries, such as airlines, wedding planning, exhibition management, etc. At present, the domestic demand for exhibition talents has reached 654.38+million, but there are nearly 654.38+million vacancies for high-quality talents with professional background. However, the development of exhibition management specialty in China is still in its infancy, and there are only a handful of colleges and universities offering exhibition management specialty in China, so international students returning from abroad have absolute advantages in this industry. Graduates majoring in SHMS Hotel and Project Management (banquet and exhibition management) can not only choose to assist in holding exhibitions and banquets in the banquet department or public relations department of the hotel, but also engage in exhibition organization and planning in exhibition companies.

Professional and advanced knowledge learned from Switzerland and the ability to adapt to the environment gained by studying abroad are the most important conditions for employers in all walks of life.