Main contents of hotel revenue management

1. Guest rooms are the main products of the hotel industry. Room sales are the main source of income for hotels. Hotels can classify guest rooms into different types according to their physical characteristics and use value. In addition, it can be subdivided according to the different psychological needs of consumers, such as the height of floors, the orientation of doors or windows, and the different landscapes.

2. The subdivision of room products is beneficial to broaden the price level, meet the needs of different market segments, and implement the revenue management strategy of price differentiation.

With the progress of society and technology, there are more and more sales channels for hotels. Among them, the global distribution system, the websites of hotels and online marketing companies are becoming more and more important.

4. Different marketing channels have unused sales costs. Therefore, the use of direct sales channels or indirect sales channels should be analyzed in detail, and the hotel revenue manager should be good at combining sales channels.

5, the price is a certain amount of money that consumers must pay to buy a certain number of products and services, or the total value that consumers exchange for the ownership or use right of each product and service. Price is the only factor that can bring in income and realize profit in market portfolio, and other factors mainly involve cost and expense. In the market environment, price is the most responsible, the most difficult to understand and the most difficult to accurately grasp.

6. In the environment of free competition and no price limit, the price is constantly changing. The "invisible hand" that regulates price changes is the law of value. Price is not only a lever to balance the relationship between supply and demand, but also a threshold to invite or restrict some guests to use their products.