Traditional Culture Encyclopedia - Hotel accommodation - Catering operation and management
Catering operation and management
phenomenon
"Restaurant consumption" leads the new catering fashion
Nowadays, with the improvement of the income level of urban and rural residents, the acceleration of the pace of life and the change of consumption concept, more and more people bid farewell to the kitchen and enter various restaurants to enjoy convenient, high-quality and cheap catering services.
According to the data of the Ministry of Commerce, in 2006, the retail sales of catering industry in China reached 1 trillion yuan, accounting for 13.5% of the total retail sales of consumer goods in the same period. At present, popular catering accounts for about 70% of the total catering consumption. Traditional family catering is facing unprecedented challenges from socialized catering. Home dining, special dining, holiday dining and leisure dining have become the fashion of life. The scale of popular catering consumption represented by family consumption is expanding day by day, showing great development potential and market space.
Jiang Zengwei, Vice Minister of Commerce, said that it is necessary to strive to basically build a popular catering service network in 100 large and medium-sized cities nationwide in three to five years, and at the same time implement the breakfast project to basically solve the convenience, benefits, nutrition and health needs of urban residents; National popular catering accounts for 80% of the whole catering market, and the overall development level basically meets the catering consumption needs of residents. trait
Enter the consumption of "situational characteristics"
Nowadays, people go out to eat, not only to solve "hunger", but also to pursue multi-level enjoyment of mouth, eyes and heart. At present, catering delicacies with strong local characteristics have appeared in various places, which profoundly embodies the value orientation of popular catering.
Feng Enyuan, secretary-general of China Cuisine Association, said that the development of catering consumption includes three stages: food and clothing, health and culture, and popular catering should not only focus on satisfying low-income consumers. Wang Jian, who lives in Yanshan Community of Jinan, goes to a nearby fast food restaurant for breakfast almost every day. Six steamed dumplings, a bowl of tomato and egg soup, and a dish of sherry red pickles, always 3.5 yuan. Mr. Wang said, "It's convenient to eat well without wasting time! This is breakfast. If it is dinner, I will find a restaurant with a more elegant environment. "
The reporter saw in the Zui Ai Jiangnan Original Ecological Hotel located in Jiwei Road, Jinan that the three major Jiangnan dishes in Suxiang, Zhejiang Province are the main business here. Small bridges and flowing water, swaying bamboo shadows and tinkling waterwheels under rockery waterfalls in the lobby on the first floor are suitable for both consumption and leisure. And this kind of situational consumption is one of the unique signs of popular catering at present.
The above consumption environment is obviously very different from that of open-air stalls. Looking at the dishes, there are many traditional fried dough sticks, steamed buns, wonton and porridge, and there are many delicious foods, and the sanitary conditions are satisfactory.
Nowadays, people who travel abroad like to taste local specialties best. If you go to Nanjing, there will be duck blood vermicelli soup and steamed buns for breakfast. To the "Hot Pot Capital of China", you must see the spectacular hot pot city and experience the authentic Sichuan style. In Wuhan, there are thousands of "Jiangcheng famous dishes" and "Chinese snacks" represented by Regan Noodles, bean skin and duck neck.
In short, it is best to combine local characteristics with mass catering to reflect local cultural characteristics.
export
Solve the problem of meager profit through chain operation
The biggest difficulty in the development of mass catering is the meager profit. From the perspective of business departments and people in the industry, developing chain operation with the support of the government and taking the road of large-scale development can effectively solve the current meager profit problem of mass catering.
Some catering operators said that it is difficult for a single store to become bigger and stronger. Now all kinds of raw materials such as vegetable prices and meat prices are rising, and the rental price is also rising. Making popular catering is inseparable from the support of the government. Jiang Zengwei, Vice Minister of Commerce, said that the profit of popular catering is meager, and the money earned is "squeezed by a dime". He believes that popular catering is related to the national economy and people's livelihood and benefits taxpayers. Therefore, it is necessary for the government to give some support and help from funds and policies in the early stage of construction, especially for the low-profit and affordable format such as breakfast project.
Jinan Li Jinde fast food chain store was transformed from a grain store during the planned economy period. Now, with the support of the policy, there are 138 convenience breakfast chain stores all over the urban residential areas, which have become the favorite fast food restaurants of Jinan people. Due to the large-scale development and unification of standards and services, profits have increased. In 2006, Li Jinde Group achieved sales revenue of 220 million yuan. Among them, the sales income of breakfast business is more than 80 million yuan, and the daily turnover is more than 230 thousand yuan. In addition to Li Jinde, fast food chain enterprises such as Weishan Lake Fish Restaurant, Yanshi Porridge House, Haoshangren Jin 'an Restaurant, Jiuwanban Restaurant Chain Company, Liangliang Ramen Restaurant, etc. have all achieved chain operation, which has made mass catering, a meager profit industry, famous.
The insiders believe that although popular operation is labeled as "cheap", it does not represent low-level operation. High standards and high quality are also needed in service, and chain operation just meets this dual demand. In Wuhan, there are more than 20,000 catering outlets with high service level, with an average of about 200 people per outlet. In particular, popular fast food, snack bars and breakfast shops are spread all over Wuhan, meeting the needs of urban public catering consumption.
A brief comment
Mass catering is a "Tianzihao" livelihood project.
Bread is the pillar of life. Popular catering to meet the growing needs of the broad masses of the people is a well-deserved "Tianzihao" project, which must be vigorously developed.
Since the Tenth Five-Year Plan, the proportion of investment and consumption, domestic demand and external demand in China has been uncoordinated, and the final consumption rate in China has continued to fall, which is only about 5 1% at present, and the pulling effect of consumption on China's economic growth is still weak. The Central Economic Work Conference clearly pointed out that "promoting consumption" should be regarded as an important focus of economic work at present and in the future, and efforts should be made to maintain and expand the good momentum of economic development. Improve the consumption environment, create a good atmosphere, vigorously cultivate consumption hotspots, and promote the upgrading of consumption structure. Developing popular catering is an important starting point for "promoting consumption".
At present, with the continuous improvement of the consumption level of Chinese residents, the trend of catering consumption popularization is becoming more and more obvious, and the consumption grade and service level are also constantly improving. However, the consumption of urban residents in China accounts for nearly 70% of the total consumption. We should firmly grasp the important development stage of urban residents' upgrading from commodity consumption to service consumption, and consolidate and promote urban residents' consumption. It is necessary to closely focus on people's livelihood, take the breakfast project as a breakthrough, develop popular catering, continuously improve the scale, quality and service level, and more reflect convenience, benefits and nutrition.
related news
Cui Mingjie: The collective price increase of Chinese fast food is suspected of monopoly
In response to the news that the China Fast Food Industry Alliance convened more than 20 Chinese fast food enterprises such as Malan Lamian Noodles, Hehegu, Lihua Fast Food and Daniang Dumplings to hold an industry price increase meeting on July 28, the China Fast Food Committee pointed out in an interview with reporters on July 30 that the alliance was not qualified to issue industry price increase guidance.
Cui Mingjie, director of the Office of China Fast Food Committee, said that the China Fast Food Industry Alliance is a fast food enterprise website established by Beijing Liancheng Xingye Information Co., Ltd. on the Internet. It does not have the function of an industry association itself, but is just an enterprise behavior, which has not been approved by the fast food association before.
In response to the growing trend of food and beverage price increase, Cui Mingjie said that because the standards for measuring the cost pressure caused by rising raw materials are not uniform, the collective price increase behavior of more than 20 Chinese fast food enterprises was reached by industry conferences, and the suspicion of industry monopoly was not ruled out.
At the same time, China Fast Food Committee also called on relevant enterprises to absorb the pressure of raw material cost by increasing the service quality and strengthening the internal management of enterprises, instead of simply transferring the pressure of rising raw materials directly to consumers. Cui Mingjie repeatedly stressed that fast food enterprises should take advantage of this price adjustment storm to reflect on the urgent problem of improving their competitiveness.
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