How to use swot analysis method to analyze hotel marketing

Literally, it is enough to analyze strengths, weaknesses, opportunities and threats.

Advantages: What advantages does the hotel have in this respect? Is different from other hotels, completely superior to other hotels. Find ways to engage in marketing from this aspect, such as the only five-star hotel in the local area, which is an advantage;

Disadvantages: what are the shortcomings of the hotel and how to avoid or make up for them in marketing;

Opportunities: What opportunities does the hotel have in marketing, such as seizing the holidays to engage in marketing, or what special services the hotel provides, what are the local needs, and so on. , are opportunities;

Threat: This generally refers to what threat our competitors will pose to us and how to improve it.

From these aspects, we can make a marketing plan.