Father's Day Hotel Activities Planning Scheme

In order to ensure that activities can be carried out in an orderly manner, it is usually required to make an activity plan in advance, which is a written plan that clarifies the time, place, purpose, expected effect, budget and method of activities. So how should the activity plan be formulated properly? The following is my carefully organized Father's Day hotel activity planning scheme (selected 5 articles), welcome to read, I hope you will like it. Father's day hotel activity planning scheme 1

It is hot in summer in June, and my father loves me like a mountain in June. The sunshine in June is the hottest in a year, symbolizing the fiery love that fathers give their children. Father's love is like a mountain. Many things in life can't last forever, but his love for us is eternal. The annual Father's Day is coming. In this father's festival, in order to arouse the enthusiasm of consumers, attract more customers and increase turnover, the management company decided to plan the marketing plan for Father's Day as follows:

1. Activity time:

June 17th-June 18th

2. Activity purpose:

1. Stimulate family consumption through activities to enhance the good brand image of the enterprise;

2. Stimulate consumption and compete for market share;

3. increase the sales volume of e-meals and increase the business income of each store.

Third, the theme of the event:

My heart is Father's Day, and my family is XX.

IV. Venue:

XX

V. Contents of the event:

1. During the event, the welcoming staff of each store sent holiday wishes to the middle-aged and elderly men who came to the store to spend money, "Hello, happy holidays".

2. During the activity, two tracks, Repaying My Life and Father, were added in each store.

3. During the activity, there are gifts for ordering xx meals.

4 sets of playing cards for xx meal will be given free of charge for those who spend more than 688 yuan on telephone ordering, and a gold card for VIP members will be given free of charge for those who spend more than 888 yuan on telephone ordering. All stores should make registration and keep financial records.

4. During the activity, the kitchen department of each store launched several love packages for Father's Day. The price of each store can be determined according to its own specific situation. The dishes are mainly healthy and nutritious, and the names of the dishes reflect the father's love (reference: grateful love, father's love is like a mountain, father's love is like water, and father and son are deeply affectionate). And mainly promote a special Father's Day dish.

5. Guests who spend money in the store during the activity will receive a free family photo (1-inch plastic package) when spending money at a single table in 8 yuan. Each store should make registration and keep financial records.

6. The Planning Department uses the SMS platform to send a message of Father's Day blessing to customers: "My heart is on Father's Day, and a number of Father's Day love packages are warmly launched. XX Catering wishes all fathers in the world a happy holiday!"

VI. Publicity matters:

1. The planning department of the management company is responsible for engraving Father's Day banners, one for each store, with the content "Father's Day, XX Family" and delivering them to each store before June 15th;

2. On June 16th, the planning department of the management company sent a message of Father's Day blessing to customers in all stores, saying, "My heart is on Father's Day, and a number of Father's Day love packages are warmly launched. XX Catering wishes all fathers in the world a happy holiday!"

VII. Precautions:

1. Each store carefully organizes employee learning activity plans and trains employees on relevant knowledge according to the plans;

2. During the activities of each store, do a good job of taking photos and developing photos, and increase the income-generating points;

3. The activities of loyalty cards and coupons are carried out at the same time. Father's day hotel activity planning scheme 2

1. Activity purpose

Through the publicity before and on the day of Father's Day 6.21, we will give warm reminders and gifts to customers who have dined, and provide customers with other over-value services, so as to move customers and increase their emotional attention to our spicy lotus club, and constantly focus on spicy wind, thereby improving our turnover, customers' turn-around rate and loyalty to our brand of spicy lotus club.

Through our emotional marketing (providing value-added services), we will continuously improve the market share of our Spicy Lotus Club in Langfang catering market and keep ahead of our competitors.

second, the activity time:

xxxx

third, the activity place:

xxxx

fourth, the activity content

1. Customers who come to our store for dinner on Father's Day can call their father for free, whether it is local or domestic long distance. Time limit is 15 minutes.

2. Customers who come to our store for dinner on Father's Day will have the opportunity to take a photo for free and send it to my father for free.

3. If a guest invites his father to our restaurant for dinner on Father's Day, he can enjoy the following benefits:

(1) Take a group photo for free;

(2), a photo frame;

(3) Send 13 special dishes to commemorate Father's Day;

(4) Give a gift (tie, etc.).

4. If you invite your father to dinner, you can enjoy the above discounts, and you can also enjoy a 28% discount on the whole order at this time;

5. For fathers who celebrate their birthdays on Father's Day, our store provides a free Father's Day family package table for less than 1 people. (The father's birthday must be based on the date on the second-generation ID card, he has reached the legal age of marriage for more than one year, and has taken photos with his children)

V. Publicity and atmosphere creation

(1) Foreign advertising

1. Making two print media advertisements;

2. The second issue of TV advertisement;

3. Online advertising;

4. Advertisements for high-grade buildings

(2). Mass sending of short messages.

SMS content: 6.15 Father's Day is coming, and all staff of Spicy Wind wish your father or you health and happiness as a father! Father whose birthday is on June 15th can enjoy a free family package! There are more surprises! Telephone number for ordering food:

(3) Through the arrangement of various advertisements (pictures and words) inside and outside the store in different positions, all-round and three-dimensional publicity will be carried out at this time to create a strong Father's Day cultural atmosphere in the store. The specific work arrangement is as follows:

1. Water sign outside the store, reminding customers for the first time;

2. In-store advertising and atmosphere creation:

(1) 3 X-display stands;

(2) 3 spray-painted pictures;

(3) Special Father's Day menu;

(4) Free Father's Day family package;

(5), soft text on the table;

(6) Background music: Chen Hong's "Go home often", and Cui Jinghao and Liu Hegang's two versions of "Father" are played circularly;

(7), employee greetings: Happy Father's Day! And so on to remind customers of the second and third Father's Day. At this time, customers will have Father's Day feelings or think of their father in their hometown or the hardships and difficulties of being a father, which will not pave the way for the later touching!

3. On-the-spot interaction:

(1) Send a father-son (female) heart-to-heart dish. Blessing words: I wish the father, son and daughter in the world will always be heart-to-heart and happy!

(2) Take photos on the spot. Voice over: Leaders, let's leave this eternal moment on this unforgettable day of Father's Day! We'll send it or send it to you then;

(3) propose a toast to the father at the scene and the father in the world. Toast: Today is Father's Day. I wish the father at the scene and the father far away from home a happy holiday and good health!

(4), (after the toast) said: Leaders, my assistant and I present a song "Father" to the fathers and guests at the scene, and wish you and your Father's Day happiness and good health again! (Push the atmosphere to a climax)

VI. Precautions

1. Propagandizing manuscripts, words and expressions should be appropriate, accurate and in place. If they are too much, they will be false. If they are lacking, they will not be able to have feelings with customers, and it will be difficult to touch customers.

2. All staff should be trained on the contents of Father's Day activities to get familiar with them.

3. Father's Day promotions cannot be enjoyed at the same time as other promotions.

fathers who come to our store on Father's Day on April, June and 15th must make an appointment in advance.

5. For those who celebrate their birthdays in our store that day, the management should be organized to say a word of blessing to their father when he or she invites him to dinner in our store.

6. Make sure that the raw materials of special dishes for Father's Day are sufficient. Father's Day Hotel Activity Planning Scheme 3

Father's Day is the third Sunday in June every year. It originated in the United States and has become popular in China in recent years. Many hotel restaurants also take Father's Day as their business point to increase their turnover. Please take a look at the following plans:

1. Time:

Father's Day

2. Location:

Western restaurant on the first floor of the hotel

3. Activity objectives and purpose:

For the sake of father's love, people's speeches have always been moderate and peaceful. The greatness of maternal love makes us ignore the existence and significance of paternal love, but for many people, paternal love has always influenced them in a unique and quiet way. That's the strange thing about the father's love. It is ashamed to express, neglected to make public, but lofty and heavy, so some wise people say that the father loves mountains. On the occasion of Father's Day, xx Hotel held a special reward activity, which will make customers leave many beautiful and warm memories and deepen their understanding of Regal Kangbo Hotel.

Fourth, marketing target:

Families and men during Father's Day.

5. Theme:

"A father loves a mountain, and a father also needs care"

6. Promotion activities:

On Father's Day, men who consume western food will be given a cup of nourishing stew (clear soup and Liaoshen) and a coupon for experience in the fitness center. Men over 7 enjoy a 5% discount on the buffet. Dine for four people and one person is free.

what gift should I give for Father's Day?

You can send carnations, cosmetics and beautiful gifts on Mother's Day ... But what should you give your father on Father's Day? Father's Day gifts must be difficult for many people. In fact, you don't have to give your father a gift. You can treat your father to a big meal on Father's Day and express your silent love for your father with delicious food!

Activity time: on Father's Day

Lunch buffet: 11: 3-13: 3 RMB 88/person

Dinner buffet: 18: -21: RMB 98 yuan/person

Location: Western restaurant on the first floor of the hotel

VII. Budget and advertising planning: < p

VIII. Estimated income:

Lunch: RMB 88/person x6/ = RMB 528;

Dinner: 98/person x6/ person = 588;

total: 1116 Father's Day hotel activity planning scheme 4

Theme:

Outstanding warmth, sweetheart-oriented. It reflects that my father's hardships eventually lead to sweetheart instead of focusing on hardships. Father's Day doesn't need to play discount cards or gift cards. We can make a fuss about corporate culture, which can better create brand benefits for us.

Highlights:

Hugs

Hugs between children and fathers are much less than those of mothers, so hugging fathers is the highlight to remind us as children. Even fathers need their children's hugs more than our mothers. At the same time, under the financial crisis, today's father needs more hugs.

advertising products:

a banner in Qingpu and Songjiang stores and an electronic screen in Jiading store.

content:

1. Three bedrooms and one living room wish all the fathers who are suffering in the world a happy holiday

2. Give your father a deep hug and have a happy Father's Day

Poster: one for each of the three stores, not too big, with a warm and sweet theme. In the content promotion, one dessert can be sent to each table, and my father needs to comfort him with sweetness from his heart.

Desserts can be selected: sweet soup, red bean paste, small dumplings, etc.

Scheme implementation:

1. Posters, banners and electronic screens need to be displayed at least three days in advance.

2. Three days in advance, all employees of the hotel began to make publicity (publicity when welcoming guests, publicity when booking tables, publicity when ordering dishes, publicity when waiters serve, publicity by marketing managers, publicity by hotel leaders, etc.)

3. Try to make guests participate in our activities as much as possible.

4. 1% of the food in the production department is excellent, and the activities are tracked in the front office.

activity feedback:

in the activity, it is necessary to make perfect effect statistics (feedback, etc.), and then the planning department will come to collect them. Father's day hotel activity planning scheme 5

1. Activity time:

June xx -xx

2. Activity theme:

Dress up your father with a June gift

3. Activity content:

Dress up your father with a June gift-colorful winning prizes

During Father's Day activities, the goods will be fully displayed.

prize setting:

grand prize: choose one dress;

first prize: give a designated commodity;

second prize: 2% discount on goods purchased;

third prize: 3% off the goods you buy;

fourth prize: a star poster;

Activity details:

1. Put a long promotion table at the entrance and exit of the checkout counter of the store and spread a red cloth; Put two lottery boxes on the table, and each box contains five kinds of table tennis balls ***11, namely four in white, three in blue, two in green, one in yellow and one in red.

2. As long as the color of the ping-pong balls that customers grab from the box twice in a row is the same, they can get the corresponding winning prizes; The red ball represents the grand prize; The yellow ball represents the first prize; The green ball represents the second prize; The blue ball represents the third prize; The white ball represents the fourth prize.

put the words "don't forget to call your father today" and "when is your father's birthday?" Father's holiday is only one day. "For my father's birthday?" And so on, warm words cards and so on. The name and advertisement of the new century are printed below.

Remarks: Starting from the emotional needs of consumers, it is easy to cause children who work outside the home to miss their father, and this kind of publicity is public welfare, so customers will not have any resistance at all. To establish a new century with feelings and a sense of responsibility