Talk about several types of work on the Internet

? In view of the fact that several interns have come to my company, looking at a group of children born in 1994 and 1995. Naturally, I will think of my past internship in Beijing 3 years ago. The education and influence on me at that time was huge. With the same point of view of wanting to pass on the good side to young people, I naturally also hope that I can also have high enough professional quality and professional ability to contribute to the future of future generations. What to order? Think about the interns’ interest in the Internet. This time I will talk about the type of work.

Let’s start with the position of Internet Operations. Product operation work is usually divided into user operations, content operations, marketing, and business development. A good operations department will choose different roles according to their characteristics and cooperate with each other.

User operation: You can understand that user operation means that you need to increase user activity and introduce new users through a series of tasks. As for specific cases, for example, Qunar Wireless will give gifts to new registered users if they take photos for N consecutive days (to increase the participation of existing users @attract new users to join), Qunar Wireless will draw new registered users and give away mobile phones (to attract new users to join), of course operations Cost is required. If you maximize user activity and new users at a limited cost, it is an assessment of operational experience. To be honest, I think this is the hardest part of operations. The choice, method and copywriting of gifts are all a real test of the brain.

Content operation: ?Content operation means that we are more crazy than loyal fans and users to add interesting and valuable content to our products. Similar cases include Ctrip's cruise project, which recruited specialized content operations personnel and regularly used Weibo, WeChat, personal blogs, website special copywriting, etc. to promote the cruise to attract people's interest. This kind of operation focuses on producing content and requires true love for a certain field. For example, you really love hotels, and you really love cruise ships.

Marketing: This kind of job requires strong offline and online negotiation skills and a keen ability in cooperation. Usually, we contact various resources in society to do all the work that is beneficial to the product itself. For example, offline promotion meetings, placement in a certain market, and cooperation with magazines to make introductions. . . And can provide various materials needed for cooperation. To be honest, marketers generally have good social relationships, and in many cases can exchange resources for resources instead of just talking about money. In addition, marketing will also be responsible for the budget planning of external publicity.

?Business expansion: This type of job is referred to as BD, and it is also a position that has emerged in recent years. Generally, we contact enterprise-level cooperation. It is different from marketing (marketing is for product-related industries). For example, take Qunar. Marketing may cooperate with hotels to supplement hotel reservation content, and what BD needs to do is to cooperate with HTC Samsung. It's more installs. This type of profession generally requires high-level talent, and any cooperation is important.

In my opinion, that’s all operations, but many companies don’t break it down in such detail.

Let’s talk about the division of labor in products. In recent years, operations have been transferred to products in Beijing and Shenzhen. If possible, I hope more operators can switch to product careers after gaining a certain amount of operational experience. The general product department is roughly divided into the following positions: Product Manager PM ? Interaction Designer UE Visual Designer UI

Product Manager PM: ?The types of jobs that have been taken seriously in recent years are mainly those that are awesome. Everyone is in this position. They may generally laugh at themselves and say that they are products. Product managers are divided into front-end and back-end categories, and some are also divided according to functions, such as order system PM, product library system PM, etc. The front-end PM is mainly in charge of everything about the part of the product that is visible to ordinary users (including the display structure display method? Content organization logical organization? Entry process). The back-end PM is mainly in charge of the status switching rules of various data in the background, data sources, and business conditions. Connected in series, how to decompose functions, etc.

Of course, if divided according to modules, then a certain PM will be responsible for all the front and backend parts of a certain module. The PM is responsible for some of the requirements analysis, requirement document writing, requirement prototype drawing, etc., and also follows up on the entire development process, answers questions to programmers, participates in testing, and completes the product from scratch with complete attention. It is a highly demanding position.

? Interaction designer: Many companies assign interactivity to product managers, PMs. What interaction does is the logical organization of each page and the association of user operations. Give users a transition from usability to ease of use to love. For example, pay attention to a certain page, such as the registration page, how to simplify user clicks, how to attract user participation, etc. Currently, there are not many companies that attach great importance to user experience and open specialized positions. Interested friends can go to UED on Baidu to see relevant research from many companies’ user experience departments.

? Visual designer: It is commonly known as UI. To be honest, many companies now also do interaction design for UI. This can reduce the workload of the PM and also cultivate the overall consideration of the UI. What UI has to do is design all the details of the interface. Includes pixels, design styles, colors, and time shading. This type of work is a highly technical type of work, and currently there is a trend of polarization in the country. That’s all for today

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