Advantages and disadvantages of Qiandaohu hotel's price reduction sales

The advantage of reducing the price of Qiandao Lake Hotel is that it can attract a large number of individual guests and conference groups to stay in the off-season, while the disadvantage is that the cost increases and the profit shrinks. According to relevant information, the hotel low-price marketing strategy is an important measure of hotel management. The premise of implementing low-price strategy is season selection. If you choose the wrong time, there will be business risks. The main contents of risk are: operating loss and losing the initiative of customer group pricing. Therefore, the season for hotels to adopt low-price strategy should be the season for tourism to talk about capital. The reason is that in the talk season, hotel room resources are fixed, and fixed operating costs will still occur. Therefore, adopting low-cost marketing strategy can attract a large number of individuals and conference groups to stay. At this time, using the low-price strategy, the hotel will rent out the empty rent. The pricing measures are mainly to recover the operating costs and part of the operating gross profit in the conversation season, otherwise it will not attract customers. For example, take group booking discount price, midnight cost price and so on. Nowadays, many express hotels in the market are actually taking the low-price strategy, which has made the hotel management brush a new model and made the hotel more civilian. So as to attract customers.