Traditional Culture Encyclopedia - Hotel accommodation - Outline of tourism papers
Outline of tourism papers
Model essay on the outline of tourism papers
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Steps to write an outline:
Determine the abstract of the paper, and then add materials. The summary of the full text is an article whose content is related to the steps of compiling the undergraduate thesis outline. On the development of domestic tourism thesis outline model essay 2
1 Introduction 12-2
1.1 Research background 12-15
1.1.1 Tibetan culture theme hotels have achieved rapid development 12-13
1.1.2 Consumer experience has become a hotel choice for customers. The key factor of 13-14
1.1.3 The exploration of customer behavior tendency has been paid more and more attention by the hotel industry. 14-15
1.2 Research significance 15-16
1.2.1 Theoretical significance 15
1.2.2 Practical significance 15-16
1.3 Research methods 16-16. 3.2 interview analysis 16
1.3.3 questionnaire survey 16
1.3.4 statistical analysis 16-17
1.4 research content and framework 17-2
2 literature review 2-62
2.1 related research on theme hotels 2-31
2.1. 2 definition of theme hotel 22-24
2.1.3 definition of Tibetan culture theme hotel 24
2.1.4 development overview of Tibetan culture theme hotel 24-28
2.1.5 development characteristics of Tibetan culture theme hotel 28-31
2.2 customer experience 31-4
2. .2.2 Dimension Division of Customer Experience 34-39
2.2.3 Related Research on Customer Experience in Theme Hotels 39-4
2.3 Customer Perceived Value 4-57
2.3.1 Concept Definition of Customer Perceived Value 4-43
2.3.2 Drivers of Customer Perceived Value 43-48. 3
2.3.4 Dimension division of customer perceived value 53-57
2.4 Customer behavior tendency 57-59
2.4.1 Definition of customer behavior tendency 57
2.4.2 Dimension division of customer behavior tendency 57-58
2.4.3 Related research on customer behavior tendency 58.
3 research design 62-76
3.1 interview research 62-65
3.1.1 interviewee 62
3.1.2 interview contents and methods 62-63
3.1.3 interview results and discussion 63-65
3.2 research model and hypothesis 65. .2.2 research hypothesis 67-7
3.3 variable definition 7-71
3.3.1 customer experience 7
3.3.2 customer perceived value 7-71
3.3.3 customer behavior tendency 71
3.4 questionnaire design 71- 73
73
3.5 Pre-questionnaire 73-76
3.5.1 Analysis result of customer experience 73-74
3.5.2 Analysis result of customer perceived value 74-75
3.5.3 Analysis result of customer behavior tendency 75-76
4 Data analysis 76-119. Statistical analysis 76-79
4.3 Reliability analysis 79-8
4.4 Factor analysis 8-92
4.4.1 Factor analysis of customer experience 81-87
4.4.2 Factor analysis of customer perceived value 87-91
4.4.3 Factor analysis of customer behavior tendency. 92-93
4.6 analysis of variance 93-18
4.6.1 independent sample t-test of gender for each factor 93-95
4.6.2 one-way analysis of variance of age for each factor 95-98
4.6.3 one-way analysis of variance of income level for each factor 98-1. 18
4.7 correlation analysis 18-11
4.7.1 correlation analysis between customer experience and customer perceived value 19
4.7.2 correlation analysis between customer perceived value and customer behavior tendency 19-11
4.7.3 correlation analysis between customer experience and customer behavior tendency 11
4.8 structure. > 4.8.1 structural equation model construction 111-113
4.8.2 initial structural equation model analysis 113-115
4.8.4 primary revision of research model 115-116
4.8.5 secondary revision of research model 116-119
5 research conclusions and management suggestions. 121
5.2 Research conclusion and discussion 121-122
5.3 Management suggestion 122-133
5.3.1 Refine theme connotation and build strategic advantage 122-125
5.3.2 Pay attention to theme marketing and strengthen real-time interaction 125-128
5. Creating customer value 128-131
5.3.4 Pay attention to demand trends, Exceeding customers' expectations 131-133
6 Summary and Prospect 133-137
6.1 Research Innovation 133
6.2 Research Limitations 133-134
6.3 Research Outlook 134-137
References 137-147 Outline of Tourism Papers 3
Chapter 1 Overview of Modern Tourism.
section-meaning and classification 14-15
I. meaning 14
ii. tourism industry segmentation 14-15
section ii. overall market situation of tourism industry 15-27
I. overall situation of national tourism industry 15-18
ii. regional tourism market situation 18-19
. Analysis of Xiamen's tourism market 19-26
IV. Analysis of competition 26-27
Section III: Brief introduction of modern tourism finance 27-3
I. Theoretical research on tourism finance 27
II. Financial support in the development of modern tourism 27-3
Chapter II Financial service scheme for scenic spot industry 3-5
Section 1 Industry analysis 3-35
I. Industry category 3-31
II. Overall situation of industry 31-35
Section 2 Business model and financial demand 35-43
I. Pricing and charging mode 35-36
III. Operation organization mode 36-37
IV. Upstream and downstream operation mode 37-38
V. Capital operation mode 38-41
VI. Financial demand 41-43
Section III Financial service scheme 43-5
I. Banks Comprehensive financial service plan 44-47
III. Featured products and financial services 47-5
Chapter III Hotel financial service plan 5-78
Section I Industry analysis 5-55
I. Industry category 5
II. Overall situation of the industry 5-55
Section II Business model and finance. Product service mode 55
II. Pricing and charging mode 55-56
III. Operation organization mode 56-57
IV. Capital operation mode 57-6
V. Financial demand 6-62
Section III. Financial service scheme 62-7
I. Target market of banks 62. Comprehensive financial service scheme 63-66
III. Characteristic products and financial services 66-7
Chapter IV Examples of cooperation between tourism and banks in Xiamen 7-78
I. Current situation of cooperation between local tourism enterprises and banks 7-71
II. Brief introduction of cooperation products between local tourism enterprises and prime bank 71-72
III. An analysis of the breakthrough point of cooperation between banking and tourism enterprises in Xiamen 72-74
IV. Risk analysis of tourism 74-75
V, Xiamen Shapowei Marine Culture and Creative Harbor 75-78
Conclusion 78-8 Tourism Paper Outline 4
Title: Study on Tourism Development Strategy of Hainan Tourism Special Zone
Chapter 1: Introduction
1.1 Research Background
1.2 Research Purpose and Significance
1.3 Research Status at Home and Abroad
1.3.1 Foreign countries. Brief research status
1.3.2 Research status of tourism development strategy abroad
1.3.3 Domestic research on Hainan tourism development
1.3.4 Current research is insufficient
1.4 Research framework and research methods
1.4.1 Research framework
1.4.2 Research methods
. 2.1 what is a "special tourist zone"
2.2 tourism development strategy and its formulation steps
2.2.2 tourism development strategy formulation steps
2.3 tourism development strategy related theory
2.3.1 regional sustainable development theory
2.3.2 tourism industry cluster theory < PEST analysis
2.4.2 VRIO framework
2.4.3 SWOT analysis
Chapter 3 Tourism Development Strategy Analysis of Hainan Special Tourism Zone
3.1 Hainan Tourism Industry Development Status
3.1.1 Hainan Tourism Industry Factor Level
3.1.2 Hainan Tourism Format and Product Status
3.2 Hainan. Analysis
3.2.1 Analysis of political environment
3.2.2 Analysis of economic environment
3.2.3 Analysis of social and humanistic environment
3.2.4 Analysis of scientific and technological environment
3.3 Analysis of internal competitive advantage of tourism in Hainan Province
3.3.1 Value
3. Impersonatability
3.3.4 Organization
3.4 SWOT Analysis of Tourism Development in Hainan Province
3.4.1 Strength)
3.4.2 Weakness)
3.4.3 Opportun Analysis. Ity)
3.4.4 Challenge analysis (Threat)
3.4.5 SWOT analysis conclusion
Enlightenment of Chapter 4 International Island Tourism Case to Hainan
4.1 Comparison between Florida, USA
4.1.1 Development Foundation and Hainan
4.1.2 Tourism Development Process
4.
4.2.1 Current situation of tourism industry in Hawaii, USA
4.2.2 Successful experiences draw lessons from
4.3 international cases. Enlightenment
4.3.1 Planning is blank, integrating ecology, retaining core attraction and promoting sustainable development
4.3.2 Mainly promoting one or two core cities or island destinations. Highlight the leading role
4.3.3 Keep the local culture in the international integration
4.3.4 Focus on 2+N international tourist destinations, and promote the internationalization of the market
4.3.5 Strengthen the stay time, revisit rate and consumption point
4.3.6 Develop diversified products, streamline reception facilities, and reduce the difference between light season and peak season
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