What are the contents of the portrait of hotel customers?

The content of the customer portrait has the following two points. Basic family information and other external information.

1. Basic customer information. Including customer source, customer type, characteristics, interests, customer behavior, motivation, etc. By collecting the basic information of customers and making a comparative analysis, the customers are managed by labeling.

2. Other external information. Including the location of the customer, the time and scene of the behavior, the needs and expectations of the customer, etc.