Yaduo Netease Hotel

Do you know what the new retail model is? The arrival of the new retail model has caught those traditional physical stores off guard. However, when these internet companies are landing in the form of supermarkets and convenience stores, there is something more "wonderful". He is going to rely on hotels to drive the sales of his own goods, and then talk about what is the new retail model.

More than a year ago, when Netease Yan Xuan just started, it was severely criticized because of the dispute between shanzhai and plagiarism. The result has begun, with more and more categories and rising sales. It can be said that it has occupied a place in the boutique e-commerce. See such a good momentum, the boss Ding Lei also happy from ear to ear. Excited, he strictly set a small target of 7 billion GMV for Netease this year, and the expectation of 20 18 is 20 billion.

The big boss has spoken, even if there are no conditions to create conditions, he will go. Since the traffic bonus has come to an end, Netease YEATION wants to open up its source. In addition to advertising wildly on its own mailbox, it can only do marketing in an unconventional way-doing hotel projects so that you can buy while watching.

According to insiders, YEATION Hotel chose to cooperate with the hotel brand Atour to implant various YEATION products in the hotel. Imagine that you live in a hotel in a different place, and the overall style is simple and indifferent. You can see that the lamps and vases on the table are good, and the quilts and pillows are very comfortable to sleep. Will it give people a very comfortable feeling to use slippers and bath towels and then taste snacks and tea from YEATION?

Moreover, this kind of check-in experience can stimulate customers' desire for consumption more than ordinary physical stores, because if you just touch and have a look, the purchase volume may not be large, but after you use it in the hotel, you feel that these goods are really good and the prices are not expensive. This kind of personal experience is more effective than any advertisement, and once you have trust in the brand and form a high-quality and cost-effective cognition, you can drive the sales of other categories in minutes.

Although this method is "wonderful", it has promoted the development of Netease YEATION. How will the "unconventional road" in Ding Lei develop? Let's see, everybody.

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