How does Shuanggou Winery promote its products?

Product line integration, unified management of product structure, unified planning of product and brand regional market segmentation; Brand life cycle management

Unified market development:

Mature market, growth market, import market and new market determine the competitive market, tactical market and modern market.

Different reloading markets adopt different operation modes to realize the dream of interaction-Beijing market investment.

Shuanggou product line-New Shuanggou development plan;

Market positioning: new business leaders are the main consumer groups. They are full of vigor and vitality, and the realization of friendship and personal value is more important than fame and fortune. Drinking Shuanggou promotes communication between friends and expresses close friendship between friends.

Product positioning: The main product is Xinshuanggou, and the terminal price is 88 yuan/bottle, which is slightly higher than Gujinggong. The new double ditch will enhance the overall brand image and activate the product line. Famous wines raise product prices and prolong life cycle; Cut off brands with small sales volume and no profit; Reduce brand buyouts. The breakthrough point of operating mid-range hot hotels in channel positioning is unified management on the terminal distribution road of shopping malls, supermarkets and cigarette hotels.