What are the characteristics and positioning of Starwood's nine sub-brands?

K originally wanted to be on Baidu, but later took a look at the encyclopedia and thought it was too official. From the positioning point of view, St. Regis, Luxury Collection and W belong to high-end luxury hotels, but these three luxury collections are characterized by "local characteristics" and strive to combine with local culture. A successful example is the collection of luxury goods in Lishunde, Tianjin. W is characterized by being avant-garde and trendy. A successful example is Hong Kong W. St. Regis is a traditional luxury hotel, competing with top brands of other groups. Not to mention the service and the internal environment of the hotel, the hotel location will be very cautious. Well, to put it bluntly, Starwood is more like the son of St. The Regess. ) Sheraton, Westin and Amy are in the middle. Among them, Sheraton is famous and close to the people. Even many people don't know Starwood but know Sheraton, so basically, if you want to open a new Starwood hotel in a city, Sheraton will be the first choice. Being close to the people is related to fame and popularity, as well as brand value. Westin is defined as business and leisure. If business and leisure are divided into four parts, Sheraton's six parts are leisure and Westin's six parts are business, and the two complement each other. Amy, a French name, is characterized by romance, a little more holidays, and what is more popular is small and fresh? Yalexuan and Four Points by Sheraton belong to economy class. Yalexuan also has a name called avisionofwhotel, which is a cheap version of W. Its main target customers are young people. By the way, Yalexuan in Kuala Lumpur is not bad. Strictly speaking, Four Points by Sheraton is not a subsidiary brand of Sheraton, but a Four Points Hotel managed by Sheraton. Although it is a budget hotel, its role in Starwood is indispensable. Why? Why don't you ask those platinum cards? Hey. Hey? I left out the source and focus on environmental protection. The first Yuansu in China is about to open. Not very detailed, mainly lazy.