Enterprise Development and Corporate Culture of Qingdao Blue Ocean Hotel

For more than ten years, Blue Ocean Group has always taken development as the top priority, been brave in pioneering and innovating, and constantly displayed new prospects: 1995, taking the lead in transforming from a government guest house to a star-rated hotel, and operating in strict accordance with international standards; 1999, successfully completed the shareholding system reform and became a standardized joint-stock enterprise; In 2000, it became the first hotel group in Shandong Province to pass the ISO9002 quality certification system and established a scientific quality management system. In 2006, Blue Ocean Group successfully introduced the "five-routine method" and became the first hotel group in Shandong Province to pass the "five-routine method" certification. For more than ten years, Lanhai people have always adhered to the established development strategy and long-term planning, constantly improved the internal management system, and constantly improved their core competitiveness and comprehensive competitiveness, forming a differentiated competitive advantage of "catering drives rooms, leisure and entertainment".

After more than ten years' efforts, Blue Ocean Group has made great progress: the total assets of the group increased by 22.3 times on the basis of its establishment, and the ratio of operating income to 1994 increased by 26.5 times in 2005, with more than 4,000 employees, 20 times of the total number at the beginning of its opening; After more than ten years of efforts, Blue Ocean Group has established a relatively mature management system and development model, and established a good brand image. In 200 1 year, Blue Ocean Group ranked among the top 100 restaurants in China, ranking first in the same industry in Shandong Province. In 2003, Blue Ocean Group was awarded "China Integrity Unit"; In 2004, it was rated as "quality and credibility demonstration unit"; In February 2006, Blue Ocean Group was awarded the title of "Shandong Service Brand" and became a veritable leading hotel enterprise in Shandong Province.

At present, while stabilizing the dominant position and profitability of the existing market, the Group actively promotes the development strategy in different places. From 2003 to 2007, Zhongding Loufu Restaurant and Blue Ocean Hotel successfully opened in Jinan and Qingdao successively, which won the high trust of consumers with high-quality products and services, further strengthening the belief and confidence of Blue Ocean Group's development in different places.

On the basis of more than ten years' pioneering work, Shandong Blue Ocean Hotel Group will continue to adhere to the enterprise spirit of "hard work, dedication and innovation" and the business philosophy of "your demand is my responsibility", base on the advantages of Blue Ocean catering, and rely on the unified comprehensive management platform and investment and financing capabilities of the group headquarters to build the industrial linkage development system of Blue Ocean Group and strengthen the advantages of industrial combination. Build a brand of Blue Ocean Hotel, and gradually form a competitive Blue Ocean catering service industry to meet people's growing catering and financing needs.