Xinlanhai hotel

In recent years, in order to meet the growing demand of China tourists for outbound travel, hotel groups in China have launched a global strategic layout and entered overseas markets. With the opening of stores all over the world, China Hotel Group's excellent hotel products and brands, innovative development model and efficient operation management have also gone international, which has attracted great attention from global investors and become an important new force in the global hotel industry.

The 7-day senior hotel under the 7-day brand of well-known domestic hotel chains is one of the outstanding representatives. As the first global hotel brand to go abroad, 7 Days Youpin Hotel has been globally deployed since 20 14, and is committed to providing better accommodation experience for travelers from all countries and regions around the world. With the experience of more than 3,000 hotels in China, in just four years, 7-day Youpin Hotel has developed rapidly outside China, signed contracts, prepared for construction and opened. In Thailand, Malaysia, Indonesia, Cambodia and other Southeast Asian markets. The 7-day premium has been distributed in major core cities such as Bangkok, Jakarta, Kuala Lumpur and Phnom Penh. , and become the most popular high-quality business and high-end budget hotel brand for international tourists, which has been recognized by investors. In the European market where the hotel industry is mature and the threshold is extremely high, 7-day senior hotels have entered major cities in Germany, Austria, Italy and other countries, and the global layout leads the international market.

7-Day Premium is the main force of 7-day series of high-quality business travel and high-end economical hotel brands, belonging to Platinum Group. The group has opened more than 5,000 stores around the world and has1.200 million effective members. As the top five hotel groups in the world, it has strong brand potential, conforms to consumers' inner preferences and has long-term competitiveness. The concept of "brand first" pioneered in the industry has been carefully polished for more than ten years, and its creation and operation meet the demands and preferences of consumers, showing a unique brand tonality. The brand influence of hotels under Platinum Group has been deeply rooted in people's hearts. In addition to the 7-day brand in the high-quality business travel and high-end economy hotel market, high-end brands such as Mo Lifeng, Zhefei, Xi 'an and Feifancheng products are also widely welcomed by consumers and investors, and gradually go abroad. After 7 days of product display, Mo Lifeng Hotel has successfully occupied Indonesian beaches. In the next three years, a number of Mo Lifeng hotel projects will be launched in major Indonesian cities and tourist areas, which will continue to lead the overseas development of high-end hotels in China.

Why is Platinum Group able to lead competitors in other industries, take the lead in successfully going abroad, and rapidly develop and occupy the hot market of China tourists' outbound travel? In the process of globalization, in the face of the specific conditions of different countries and regions in the fields of economy, politics, culture and commerce, Platinum has created a unique and efficient development model, helped overseas operations, and become a leading enterprise in promoting the globalization of China hotel brands, setting an example for domestic hotel brands to go international and setting an excellent example for all China enterprises interested in international layout.