Traditional Culture Encyclopedia - Hotel franchise - Why does Hengshui Laobaigan trademark use Anji Bridge pattern?

Why does Hengshui Laobaigan trademark use Anji Bridge pattern?

1946, the state-owned Hengshui distillery was established, and the registered trademark pattern of Hengshui Laobai dry wine came into being. As shown in the figure, there are blue sky and white clouds in the design, which are integrated with the ancient stone bridge and the gatehouse of the ancient city below to form a circular trademark, fully demonstrating the customs and culture of Hengshui ancient city. The design was selected from many trademark designs of the original 18 brewery. According to the old people, the original sketch design came from Tianjin, and the first trademark design of Tianjin flying pigeon bicycle came from a person.

The ancient stone bridge on the trademark is Anji Bridge, which was built in the thirty years of Qing Qianlong (AD 1765). It is a seven-hole stone bridge with a total length of110m. It is the most magnificent ancient stone bridge on the North China Plain and the only longest and largest stone bridge on the Fuyang River. Therefore, the old stone bridge shoulders the busy traffic mission of the East-West Avenue. On Anji Bridge, horses and chariots are like a shuttle, and merchants gather. The Fuyang River under the bridge is unobstructed, from north to south, from Handan to Tianjin, and the wide river is full of sails. The business of Hengshui is centered on Xiguan Wharf, the county seat, with a vast market and numerous trades. Eighteen wineries were built at the east and west ends of the old stone bridge. Shops and wineries lined up, with mellow aroma and waving wine flags. Hengshui wine has a long history of brewing. There were written records about Hengshui wine in the Han Dynasty more than 2,000 years ago. The brewing industry reached its peak in the prosperous Tang Dynasty, and the "Hengshui Laobaigan" named in the Ming Dynasty was well-known in Kyushu. Due to the development of wine industry, the prosperity of many industries has been affected. For example, many wine workshops urgently need a large number of large and small water tanks for stirring and brewing raw materials; Various types of jars and jars for storing and transporting wine, and wine baskets for pasting; Soju transpiration needs a lot of coal fuel urgently; Every wine workshop is equipped with many stone mills and stone mills ... so, land and water transportation came into being. There are ceramic pot Bowl in Pengcheng, Handan, bamboo products in Qinghe, Xingtai, silk ironware in Shandong, native dried fruit in Shanxi, foreign goods in Tianjin and bituminous coal in Fengfeng mining area. Various service industries, entertainment groups, handling agencies and other commercial shops supporting the brewing workshop have been established. Therefore, Anji Qiaotou Wharf has convenient transportation, developed economy, Confucianism-worshipping folk customs and talented people, forming a well-known "flood and drought wharf". There are mountains of goods on the dock, which constantly provide various demands to the surrounding areas.

The gatehouse of the ancient city in the trademark design depicts the west gate of Hengshui County. During Yongle period, Hengshui County moved from the old city to rebuild the new city. Xichengmen is the main entrance of the county seat, formerly known as Monk Gate. In the first year of Shunzhi in the Qing Dynasty (1644), the magistrate of a county rebuilt the gatehouse and renamed it "Deng Yingmen". 122, thirty-one years after Qianlong (1766), Tao Shu, a magistrate of a county rebuilt "Deng Yingmen". Denghumen's building is large in scale, with a rectangular urn pattern, more than 80 meters long from north to south and 40 meters wide from east to west. There are two front and rear doors, the west gate is the front door, the word pottery is engraved on the top of the door, and there are three tile houses on the top of the front door, which are called "Qianchengmen Building" or "Zhalou Building", which is the small tile house on the door in the trademark. Near the east is the back gate, and the top of the gate is engraved with the word "Deng Ying". There are three two-story buildings on the top of the back city gate, with double eaves and four corridors, which are called "Deng Yinglou". They are the main buildings of the west city gate, towering and beautiful. There is a rectangular clearing between the two city gates. A Guandi Temple was built in the north and several stone tablets were erected in the south. Later, two ancestral temples were built. In the early years of the Republic of China, the tall "Deng Ying Tower" collapsed in a storm. 1939, Japanese devils demolished the "Qianchengmen Tower" and built a gun tower. 1950, when the county opened the street, the city walls, temples and urns at the front and back doors were removed. Now the courtyard of Hengshui Water Conservancy Research Institute in Hedong is the southern half of the urn.

The reason why Simon was named "Deng Yingmen" is a true story from the early years of the Tang Dynasty. Li Shimin, king of Qin, turned to sandwiches from martial arts, opened a literature museum in his house in Ce Tian, and recruited talented bachelors from all over the world. Eighteen people, including Fang and Kong, have been selected successively, and they are called "eighteen bachelors". Li Shimin gave them excellent courtesy and generous treatment, and all the gentlemen who entered the cabinet enjoyed five delicacies. Yan Yan, a great painter, wrote an inscription for the portrait of Chu Liang, a celebrity and great writer, and hung it in Lingyange. When Li Shimin went to the court and returned to the government, he often introduced bachelors and discussed tomb records. Shang Lue's previous works are elegant and rare, and the kindness of monarchs and subjects is rare for hundreds of generations. At that time, people were honored to be selected into the literature museum. According to the records of the Tang Dynasty, "those who entered the museum in advance were praised at that time, which was called' going to Yingzhou'". This is the famous story of "eighteen bachelors go to Yingzhou" in history. The word "Yingzhou" comes from "Twenty-eight Years of the Beginning of Qin Dynasty in Historical Records". It is said that the Qi people Xu and others wrote to Qin Shihuang, and there are three sacred mountains in the sea, Penglai, Abbot and Yingzhou, for immortals to live in.

Most of the "eighteen bachelors" in the late Sui Dynasty were famous figures. After the establishment of the Tang Dynasty, a senior think tank was set up in Qin Gong, which made great contributions to Li Shimin's accession to the throne and later "Zhenguan rule". Following Li Shimin, they made great contributions to national unity, political stability and cultural construction. The 18th Bachelor had a profound influence on the politics and culture of the Tang Dynasty.

"Eighteen bachelors": Chu Liang, from Yuhang; Du Ruhui, a native of Ling Du, Shaanxi; Fang, a native of Zhangqiu, Shandong; Yu Zhining from Gaoling, Shaanxi; Su Shichang, Wu Lingren, Yongzhou; Xue Shou, a native of Fenyang, Zhou Pu; Yao Silian, a native of Huzhou, Zhejiang; Lu Deming, from Wuxian, Suzhou; Kong, a native of Hengshui, Jizhou; Li Xuandao, a native of Linzi, Shandong; Li Shousu, from Zhaozhou; Yu Shinan, a native of Yuyao, Zhejiang; Cai Yungong, from Jiangling, Jingzhou; Yan Shixiang was born in ten thousand years of Yongzheng; Xu, a native of Hangzhou New Town; Xue, Shanxi Wanrong; Gaiwenda, a native of Hengshui, Jizhou; Su Xu is from Yongzhou, Shaanxi.

Kong and Gavenda, who were born in Hengshui County in the early Tang Dynasty, came from 1255 counties in China respectively. They shared such a lofty honor and became beautiful talks of the world. Therefore, the name of Hengshui is a household name in the government and the public. Officials and Confucian scholars in Hengshui county are proud of this. By the Yongle period of the Ming Dynasty, the old county had been swallowed up by the flood, and the written materials and memorial buildings about this incident had disappeared and could not be found. Later, in the second year of Zheng De in the Ming Dynasty (1507), when Fumin Street (Nanmenkou Street) was the stone archway for Juren Li Meijian, Xinxian County was named "Deng Ying Square" to show its memory of this period of history. In the first year of Shunzhi in Qing Dynasty, people renamed Ximen "Deng Yingmen". In this permanent gatehouse, this kind of written sign is carved into a name to celebrate, and also to commemorate this disgraceful past, hoping that future generations will "carry forward the past."

A small circular trademark, which contains the historical literary talent of the 18th Bachelor, tells the brilliant brewing of the 18th Brewery, reproduces the prosperity of the flood and drought wharf, and covers the distinctive regional cultural essence of Hengshui County (Taocheng).