Kneel for an internship report on supermarket internship.

Internship process: the first stage: at 9: 00- 1 1: 30 on July 3, the internship team listened to the brief introduction and current situation of the supermarket; Familiar with the types and distribution of supermarket goods. Because its target market is students and teachers, xx supermarket is different from other large supermarkets, and its product structure is unique. Combined with the consumption characteristics of students and teachers, it is mainly composed of students' daily necessities and various brands of snacks. At the same time, it deals in all kinds of household goods and all kinds of high, medium and low-grade gifts, clothing, tobacco and alcohol products. All kinds of goods are cheaper than other supermarkets. Some commodities (such as daily chemicals) have discount counters, and milk drinks are sold at a discount. The second stage: familiar with the supermarket loading process. From the inspection to the understanding of the goods on the shelves, we will check at all levels. When inspecting the goods, carefully check the quantity, production date and brand name. Finally, according to the category of goods. There are roughly three ways to show what kind of goods. The first way is that the brand supplier asks the supermarket for the goods specially displayed, and pays the shelf rental of about 100 yuan/month. Supermarket operators are not allowed to display other commodities at this location; The second is for best-selling goods. Supermarkets will set up their own sales shelves for goods with good sales volume according to the sales situation of goods; The third kind is freely placed goods. This kind of goods are products with low purchase frequency and high price, which are generally placed at the top or bottom of the shelf. The basic principle of commodity display is to attract customers' attention and stimulate purchases as much as possible. I was deeply impressed by the placement of canned drinks. In my memory, many drinks in large supermarkets are placed face up, and they are uniform and have visual effects. But in xx supermarket, it's the opposite, face down. I didn't understand it at the moment. I didn't understand until I asked the clerk. This is to prevent dust from accumulating on the bottle mouth, which is not conducive to sales. Customers will think that the drink has expired and will not buy it. Problems and Solutions in xx Supermarket During the one-week internship, through the introduction of Yang Jingli, the supermarket employee supervision manager, and her own research, I learned several aspects that need to be improved at present in xx Supermarket: First, enhance the sense of responsibility of employees. The goods on the shelves of xx supermarket always give people a messy feeling, and no one can replenish them in time when they are out of stock. The clerk can't solve the small problems in the supermarket in time. For example, expired or damaged goods are found on the shelves and cannot be removed from the shelves in time. To realize the responsibility of employees, it is necessary to strengthen and improve the management mechanism. Employees who find such problems are encouraged by bonuses to promote their positive attitude. Second, supermarkets should improve financial management and realize diversification of promotion methods. With Yang Jingli's introduction, the current financial system of supermarkets is very mechanical, and the financial management mode is single, so it is impossible to realize too many commodity promotion strategies. Because this requires more complicated financial management procedures to complete. Third, realize diversification of promotion methods. It is rare to see some promotional activities in xx supermarket. Generally speaking, there are all kinds of advertisements for price reduction and discount in supermarkets, and the colors are particularly eye-catching. Although most students are not working-class, they are interested in many preferential activities, and most of the goods they buy are impulse purchases, and their sensibility is greater than rationality. Supermarkets can take advantage of this to seize business opportunities. Fourth, the sanitary conditions of the hall are not good. In fact, there is a sanitary corner, which is in the southwest corner of the hall, and the sanitary conditions are very poor. During the internship, few members of the internship team have been to this corner. There are few people in charge of the corresponding storage and the goods in this position, and there is too much dust. The sanitary condition of the supermarket is very important to customers, because customers can easily associate it with the sanitary condition of the goods displayed in the supermarket, and there will be many doubts. Fifth, in the face of college students in the new century, we should pay more attention to the quality of life and be full of romantic plots. College students constantly pursue new things and pay attention to visual diversity. In view of these characteristics, xx supermarket seems to be unresponsive, giving people a feeling of no vitality. If there is a discount promotion on holidays, put up various posters and change them regularly. More importantly, more leisure areas should be set up in xx supermarket to provide places for students and customers to spend on the spot and create a romantic environment. In the lobby of the supermarket, many containers are in disorder and there is no effective use of space. I believe that after the redesign, there will be unexpected effects. Special creativity: xx supermarket, as the practice base of marketing specialty, can organize professional students to engage in business activities all the year round. Establish a folk advertising design club to cultivate marketing ability. At the same time, arrange for student representatives to visit bulk purchasing customers regularly. Through communication with customers in xx supermarket, it is beneficial to cultivate students' communication ability with customers. Effectively use the professional knowledge of professional students to guide the operation and management of chain stores. I believe this will be very beneficial to the long-term development of marketing specialty in our school. Internship experience: ① Marketing activities embody the art of communication between people. Enterprises carry out marketing activities in order to get the recognition and acceptance of consumers, and only in this way can they achieve the purpose of production. (2) As a retail enterprise, business personnel have many opportunities to contact consumers, and each consumer's personality is different. Business people need to be more patient with customers and try their best to ask questions tirelessly. (3) Once the enterprise locates and determines the target market, it must meet the needs of the target consumers as much as possible. It is particularly important that enterprises should actively "track" the consumption characteristics of target customers and their changes. Facing the change of consumers' personality, enterprises should update their products in time to further meet higher demand. In fact, during the seven-day internship, the word "responsibility" has been hovering in my mind. Enterprises should be responsible for their customers, and we should also be responsible for ourselves. This internship is a rare opportunity to test whether our basic theoretical knowledge is solid. Practice is the only criterion for testing truth. Our internship is also a kind of practice. Therefore, we should seize such internship opportunities as much as possible, mainly responsible for ourselves, so that we will not panic in future internships.