What is a tourism distribution platform? What does the tourism distribution platform mean?

1. What does the tourism distribution platform mean?

Distribution: mainly channel management. The business going to Bs should be sticky, and you should be able to firmly grasp your downstream market and solve their pain points.

For example, in the distribution of tourism products, your downstream is often a variety of small travel agencies or small direct selling platforms (such as integrating into the official WeChat account and various hotel reservations in Zhou Bianyou). ), and your strategy is to solve their pain points, such as deposit, payment, wireless management system, etc.

Promotion: Promotion is not blind discount or price war. This is based on your customer resources and how to better package and market. Personal understanding is to upgrade your explosive products and unsalable products so as to guide them correctly.

2. What is the tourism distribution channel?

Personal travel sales must have a professional travel certificate.

3. What does the tourism distribution platform mean?

Tourism e-commerce refers to a business system which is based on network, tourism information database and e-commerce bank, and uses the most advanced electronic means to operate tourism and its distribution system. Tourism e-commerce provides an internet platform for the majority of tourism peers.

Many friends I don't like. With this mentality, I can't speak English well. They want to go abroad to see the world, but they are afraid that they can't speak the language and may lose themselves abroad. So is the subject also afraid that he will fall into the following dilemma after going abroad?

Haha, actually don't worry too much. My English is also white, but I have played it in many countries. You don't need good English to go abroad, just know some basic knowledge. This is even more obvious if you are going to a non-English speaking country. Everyone's English in America is a mess, so you don't have to guess with gestures. Everybody answer the questions seriously ~

1. Group tour or free travel?

This should be combined with our own situation. If two girls go abroad together, I think we should first pay attention to the safety of everything and make a choice with reference to their abilities.

Traveling with a group: If you are afraid of trouble and don't want to make your own travel plan, you can choose to travel with a group. But what about traveling with a group? Many people's first impression is cheap. There are too many advertisements for the 7-day tour in Europe 10 countries. As we all know, traveling with a group is very deep, and behind the low-priced group are all kinds of hidden consumption and forced shopping. Therefore, when choosing, we should pay attention to identifying tourist routes with too low prices, and don't be fooled. Try to choose some economical routes.

Moreover, if you travel with a group, you will usually be crowded with dozens of people, plus a few nagging aunts or Xiong Haizi who loves to toss, and the mood during the trip will inevitably be discounted.

I enjoy my freedom. I like to make my own plans, from booking air tickets, planning strategies and booking hotels. Although I have to study all kinds of air tickets, transportation routes, cultural customs and characteristics every time, I enjoy it myself. If you also like to control your own itinerary, you'd better recommend your own self-help tour.

Self-help tour: The advantages of self-help tour are obvious:

1. Freedom. Flexible work and rest; You can arrange some special experiences for yourself according to your own ideas. Whether spending money is extravagant or frugal is also your own control. You can choose a special four-star and five-star hotel, or you can choose a local characteristic homestay. I can sleep late every day. You don't need a guide to buy things. I can go wherever I want. I don't-I don't need to meet at any time. I don't-I don't have to wait for my grandparents in the group. The most important thing is that I can choose a restaurant that suits my taste. These are all difficult to do with group tours.

2. Have a sense of accomplishment. For example, I like to work out the cheapest airfare. You can travel to and from a country for a few hundred dollars at a time, and you think you have earned it. Or I can choose my favorite hotel and look forward to staying. All the trips are arranged according to my own wishes, and I feel very satisfied.

Of course, in this process, I will be tired because I am immersed in the raiders and entangled in accommodation and various traffic. In fact, my own workload is also quite large, not only relying on myself in the early stage, but also taking pains. Are there any problems in the process?

Generally speaking, group tours are suitable for people with less travel experience or those who prefer to make their own plans, which is simple and convenient. Whether it is a self-help tour or a group tour, there are advantages and disadvantages. There is no absolute difference between good and bad.

Second, which countries to go to?

When going abroad for the first time, if the subject is really worried about language problems, he can start from Southeast Asian countries, such as Thailand, Malaysia and Singapore. China people can be seen in these countries, and the locals can basically speak a few words of Chinese. Visa is also very convenient, as long as the passport and photos.

If you are going to Europe and America, you can actually hire a local Chinese tour guide, which will not only solve your language problem, but also help you play more authentic and feel more local customs. For example, if you can contact local students in advance, you will win. Don't worry about getting lost or language problems, you can also take some travel photos. I think it's good.

Before you travel, check whether the country you are going to is visa-free, can you go to landing visa, and do this in advance ~

Attachment: Recently, China passports can be exempted from visas and landing visa countries.

(1) Countries that exempt ordinary passports and visas from each other (8 countries)

San Marino, Mauritius, Seychelles, Fiji, Grenada, Bahamas, Ecuador, Tonga.

(2) List of countries or regions that unilaterally grant visa-free entry to China citizens (13).

Asia (2): Indonesia, South Korea (Jeju Island and other places)

Africa (2): Moroccan French reunion island

America (6): Antigua and Barbuda, Haiti, South Georgia and South Sandwich Islands (British Overseas Territories), Turks and Caicos Islands (British Overseas Territories), Jamaica and Dominica.

Oceania (3): American Northern Mariana Islands (Saipan, etc.). ).), Samoa, French Polynesia

(3) List of countries and regions that unilaterally allow China citizens to apply for visas on arrival (36).

Asia (19): UAE, Azerbaijan, Bahrain, Timor-Leste, Indonesia, Laos, Lebanon, Maldives, Myanmar, Nepal, Sri Lanka, Thailand, Turkmenistan, Brunei, Iran, Jordan, Vietnam, Cambodia and Bangladesh (note: Indonesia is also a country that unilaterally allows China citizens to enter and land without a visa).

Africa (12): Egypt, Togo, Cape Verde, Guinea-Bissau, Comoros and C? te d 'Ivoire. C? te d 'Ivoire, Madagascar, Malawi, Mauritania, Tanzania, Uganda and St. Helena (British Overseas Territory) (Note: Sierra Leone has suspended the implementation of the landing visa policy since 2065 438+06 65438+128 October, and the resumption time will be announced later. )

America (2): Guyana, Suriname

Oceania (3): Palau, Tuvalu and Vanuatu

Third, download several practical apps that make you feel safe during your trip.

There are quite a few easy-to-use travel apps, but since the subject is a little white like me, I have to recommend those apps in pure English. It's really hard to understand that things developed in pure Chinese in China are no worse than those developed abroad:)

1. Book air tickets before traveling:

Skyscanner

The flight search platform supports the price inquiry of low-cost airlines and traditional airlines.

Sky Tour is a well-known online travel company in Europe. At first, it was just a global air ticket price inquiry platform. Now, it supports ticket purchase. Just like in China, jump to agents and third-party platforms to buy tickets. There are middlemen, so you need to be careful when buying tickets.

I like the results of sky cruise search for air tickets, which are very simple and direct. How much is the air ticket? Compared with several domestic giants, the search results show a whole screen of content, which is much simpler.

Take me to feixiang.

Convenient overseas special ticket search engine, supporting automatic ticket grabbing.

I booked the ticket with my own APP, so don't bother if I win this time. Two words: easy to use!

Booking website

Airbnb (short rent Platform)

Accommodation | host family

Now we all know the hotel reservation website, and we can reserve apartments and hotels with local characteristics and good cost performance. Although some cleaning fees and service fees will be charged, it is also a good choice to experience the local living environment in a foreign country. For many travelers, you can book a swimming pool in Bie Ye at a very cheap price, and in many expensive capital cities, you can live in the city center. APP is very easy to use, you can choose a house according to the map, or you can directly communicate with the landlord to recommend it.

Agoda

Agoda (Ankeda)

Accor is a professional online travel service company that provides online hotel reservation service, and its main business scope covers the whole Asia-Pacific region. In June 2007, Accor was formally acquired and became its third subsidiary.

book

Booking.com: 1043972 Global Hotel. 1050,000 hotel reviews.

The user experience is really good. You can cancel in advance according to the tips on the web page, and it is also convenient to compare prices and locations.

It's usually some language evaluation, and your predecessors have already helped you with your homework.

If there is no place to put your favorite exhibits, try sending an email to the hotel. Maybe it just went to Booking.com, and the price has gone up again.

Hostelworld

Universal hotel

Mainly for individual travel, economic travel and youth travel. At first, its business mainly focused on various independent and officially operated youth hostels. Now, its business also covers camping camps, self-cooking hotels, homestays and budget hotels. In recent years, it has also begun to cooperate with brands such as Lonely Planet, Ryanair and World Nomads.

After choosing a hotel, there will be some simple introduction, comprehensive score and user evaluation, which can be used as a reference. Most of these functions are available on the hotel reservation app, so I won't say much if I win. I prefer its route guidance function, which is very detailed, and the direction is not divided into southeast and northwest, which is really touching.

Of course, there are many booking platforms now, such as where to go, Ctrip, catwalk eagle and so on. Personally, I suggest booking.

3. Necessary applications of local games:

Catwalk Eagle (Catwalk Eagle)

Catwalk Eagle (Catwalk Eagle)

Tripadvisor is the largest and most popular travel community in the United States and the number one travel review website in the world. The traveler's true comments are the biggest feature of the cat-eye eagle. At present, Catway Eagle has become a large online database with a lot of information about tourist destinations, including hotels, scenic spots and restaurants.

Similar to public comments. Recommendations about hotels, scenic spots and restaurants are ranked according to the order of user evaluation. (There will be hundreds of scenic spots in some places, so take your time ~)

Google map

There is nothing to say. Road bullies must be the first choice. It is helpless to be trapped at home. Basically there is no problem in most countries. Here we recommend several practical functions, such as saving stars and offline maps. In addition, all air tickets and hotel reservations accepted by Gmail will be displayed directly on Google Maps, which is very beautiful.

You can save your favorite place as a little star, which is easy to find.

When you are ready to leave, you can enter an ok map in the search box and save it as an offline map.

You can look at the contour map when you choose terrain, the traffic jam when you choose real-time road conditions, and the bus route can directly display the route and waiting time without looking at maps and words. I don't understand that every time you can see all kinds of peripheral facilities and practical functions such as booking hotel restaurants.

Super tariff

Needless to say, if you are not familiar with traveling abroad, you can call Uber. According to the navigation, the driver can also receive you. Poor language is ok, avoid cash transactions. Credit card direct payment, complaints behind Uber and the support of credit system are very reliable.

Youdao Translation/Google Translation

Google wants to climb over the wall at home, but it is an artifact abroad. Camera translation is inaccurate in 90% of cases, so don't take it too seriously. Youdao dictionary is one of the best products in China. Now there is a Chinese/French/English/Japanese/Korean translation, and the interface is quite fresh. Recommend another translation artifact for offline travel. With translation, Chinese-English translation can be offline, which is quite practical.

In fact, with these translation software, the subject will not be on the road, and I don't have to worry too much about his language barrier.

In addition, the flight attendant will give you an entry card when you fly. Take out your passport and fill in the relevant information carefully. The above information is similar. Generally speaking, entering the form is associated with exiting the form. When flying, the stewardess will distribute it on the plane, and then you can fill it out. If you don't issue it on the plane, you can also get the entry form on the right side of entry after disembarking.

When entering the country, you only need to hand over the entry form and passport with visa to the entry staff for inspection. The exit form is kept by yourself and handed over to the staff when leaving the country.

4. What are the tourism sales platforms?

Ctrip distribution is a shared product developed by Ctrip.

This thing is the Ctrip WeChat business platform on Ctrip.com, which supports users to open stores, distribute travel products of Ctrip platform and get rebates. Like the major micro-store products on the market, the threshold for opening a Ctrip S micro-store is very low. Users only need their mobile phone number and ID number to open a micro-store, choose Ctrip's product S commodity library, and then share it through various social channels to earn commissions.

Precautions for delivery:

First, the most important thing is that you have your own fans. Under the premise of good products, we must learn how to have our own fans in WeChat. You can invite your friends and classmates to join you, so that they are all called part of your circle. You can also carry out publicity activities through online activities of micro-distribution system, and you can find a suitable powder absorption promotion in various marketing activities.

Secondly, good product quality is the premise and the guarantee of sales. The essence of distribution is to facilitate transactions, and the premise of transactions is to tap consumer demand. This is the most basic requirement you can do. Without good enough products, customers can't be impressed.

5. What are the tourism distribution platforms?

Current popular travel platforms, such as donkey mom, Ctrip, Qunar, Flying Pig, hornet's nest, etc. They are all young and fashionable, and they can capture the hearts of the public at once.

The naming of tourism platforms should follow the above characteristics. A good name can really bring huge economic benefits.

6. What does the tourism platform do?

In the process of transferring tourism products from producers to tourists, any organization that owns or has the right to sell tourism products is considered as the channel level.

Distribution channel length: the level or link of the sales channel in which tourism products are transferred from the production enterprises to the final tourism consumers. The more intermediate levels, the longer the channel; On the contrary, it is shorter.

Distribution channel width: how many middlemen of the same type are there in each sales channel. If more middlemen of the same type are used, the channels will be wider;

I online travel agency distribution

Strategy: Every OTA platform wants to monopolize the ticket source, but for scenic spots, it is very difficult to manage tickets from multiple OTAs, and it is necessary to change the remaining ticket inventory at any time.

Two. Inter-bank distribution

Colleagues can allocate air ticket resources to travel wholesalers, travel agencies, etc. It also applies to tour guides, drivers and other individuals.

Strategy: According to the epidemic prevention and control measures, tickets are restricted in scenic spots and the number of tourists is also reduced. Therefore, in order to ensure revenue, scenic spots should choose medium and large travel agencies with guaranteed customers to sell tickets.

Three. Other distribution methods:

Mainly refers to the three-level distribution. Take scenic spots as the carrier, such as official website, a scenic spot applet, which selects tourists as distributors and lets them sell tickets.

Some tourists have large social networks and are more suitable to be distributors. This not only makes some tourists profit, but also is of great significance to the scenic spot.

7. Distribution of tourism products

GDS is the first distribution system for global international tourism and the main booking system for global tourism. Therefore, GDS hotel bookings account for 50% of the global tourism industry. Joining GDS is equivalent to directly signing a booking cooperation agreement with 500 thousand travel agencies around the world.

Those leaders, decision makers and international hotel chain management groups who really care about the long-term development of hotels are more willing to join GDS system to improve their booking efficiency, and hotels that join this system will gain a wider and closer customer base. Visitors can also learn all the hotel information through the GDS Alliance website, and guests can also book hotels directly.