What are the advantages of hotel collectivization?

Please read it patiently ~ ~ ~ I seldom write these now, and I have my own opinions at the bottom! Please pay attention!

Nowadays, China's tourist hotel industry has risen rapidly, and it has become the fist industry in developing economy, creating foreign exchange and intangible foreign trade in various regions.

However, due to the late start of foreign-related hotels in China, the lack of advanced hotel management experience and competitiveness in participating in the international hotel industry has affected the further development of foreign-related hotels.

Therefore, in order to make China's foreign-related hotels truly become an important force in developing tourism and prospering economy, and to step up the development of the international tourism market, it is necessary to establish a good hotel chain organization with China characteristics and take the development road of group (chain) operation.

First, the necessity and urgency of implementing group (joint) management

Today's hotel industry has become more and more functional, standardized management standards, and constantly pursues high-grade, luxurious and modern systematization, which is due to the needs of tourists. With the development of social economy, more and more people are engaged in international activities such as tourism, official business, business and government affairs, and their trips are getting farther and farther. Especially in some economically developed countries, people's material and cultural life is constantly improving, and their desire to travel around the world is getting stronger and stronger.

They all hope to have a safe, convenient, comfortable and enjoyable rest and enjoyment during the trip.

I often feel the same way about some excellent hotels, and I will spontaneously have a desire to find a hotel with the same size standard at the next travel station, and the United Hotel just meets the needs of passengers. Therefore, in order to win customers and occupy the market, we must establish joint hotels as soon as possible.

As early as 1950s, foreign hotel chains flourished, especially in some western countries led by the United States. With the rapid development of traffic, many large-scale hotel chains have emerged, and they have gradually rushed to the world and developed overseas from hotels in a certain country.

At present, there are hundreds of large chain hotels in the world, which control the vast majority of the total number of rooms in the world, resulting in Holiday, Sheraton and Hilton hotel management companies, which are called the three giants of chain hotels in the world. These hotel chains have strong strength in capital, technology, talents, equipment and facilities, etc., and have achieved a unified model for the hotels they manage, achieving high management level, excellent service quality and good economic benefits, which are well received by tourists.

We must learn from the international advanced experience, speed up the reform, connect with the world tourism industry as soon as possible, achieve greater development, and realize that China will enter the 2 1 century and become a world tourism power.

At present, China's foreign-related tourist hotels (referring to state-owned enterprises) have a fast construction speed, a large number, advanced equipment and high-grade hardware, but their management level, service quality and economic benefits are poor.

The main reason is that the management system is too decentralized, and basically whoever builds it is in charge.

As people often say, "assets belong to the state, I have the right, I manage, whether I understand it or not, losses belong to the state, and it doesn't matter whether it is good or bad."

As the vanguard of the international market, foreign-related tourist hotels should hold the rudder in this wave of reform and improve their ability to resist risks. Only through the joint operation of the group and the adoption of advanced management experience and mode can enterprises improve their service quality and management level, can they further adapt to the market and remain invincible in the competition.

Second, the advantages of development group (joint) management

The implementation of group hotel management will combine relatively independent hotels in a certain way, complement each other's advantages, form scale operation, and achieve good economies of scale.

Its advantages are: ① strong financing control ability.

Internally, we can control the surplus and deficiency of hotel funds in time and give key support to new hotels or hotels with financial difficulties; Externally, it has a strong credibility and has played an outstanding role in absorbing social funds, developing hotel business, accelerating equipment and facilities, and updating technology.

② It has the advantage of tourists.

One of the biggest characteristics and advantages of chain hotels is the networking of customers. Generally speaking, as a group, chain hotels have a unified name, logo, unified advanced management mode and standardized service standards. Therefore, it is convenient to establish a good corporate image of the group in the market through publicity, and the effect is remarkable.

Coupled with the use of a complete and efficient reservation system, we have established our own independent national and even global room reservation central control system to win customers.

(3) has the talent advantage.

Starting from reality, chain hotels generally employ and train a group of talents with high theoretical level and rich practical experience to provide services for chain hotels at any time.

At the same time, chain hotels generally have their own relatively perfect training system to train all kinds of talents needed by hotels, and often train on-the-job personnel in rotation to improve management and technical level.

It has a price advantage.

One is the room price, which can make full use of the characteristics of multi-network and information spirit of chain hotels, set the price of chain hotels in time and win the initiative in price strategy. The other is the price of hotel equipment and facilities and the supply of hotel goods, which can give full play to the advantages of chain centralized procurement, obtain preferential prices and reduce costs.

Hotel management companies can enjoy many national preferential policies.

For example, the State Council and the National Tourism Administration clearly stipulate that in order to develop our own hotel management companies as soon as possible and enhance the competitiveness with foreign hotel management groups, the state will give necessary support in policy and enjoy the same treatment as foreign hotel management groups in managing hotels in China in principle.

6. Strong competitiveness.

Because of its large scale, wide geographical distribution and many products, chain hotels can make full use of the advantages of management companies in capital, promotion, procurement, reservation, talents and management mode to form a comprehensive anti-risk advantage.

Three, several forms of group (joint) management

After more than half a century's development, the management of chain hotels in the world is becoming more and more popular and perfect. Not only has it realized transnational operation in the region, but its management mode and means have also become more and more complex and scientific.

As far as the current situation of hotel associations in the world is concerned, there are roughly the following ways: ① Direct operation.

That is, the hotel group is not only the operator of each hotel, but also the owner (one is to directly invest in the construction and operation of the hotel; The second is to buy a ready-made hotel and run it yourself; The third is the holding operation).

Direct management is to win the ownership of the hotel as the premise of operating the hotel, operate independently and at your own risk.

② Lease operation.

That is, hotel groups rent hotels from hotel owners to operate hotels.

United hotels can obtain the right to operate by paying a certain rent to the hotel owners.

(3) entrusted operation.

Namely contract management.

The hotel group signed a contract with the hotel owner to clarify their respective responsibilities, rights and benefits.

(4) Transfer of franchise rights or assistance in management.

The owner of the hotel does not need to transfer the ownership or management right of the hotel, but pays a certain fee to buy the franchise right from the United Group.

⑤ Advisory guidance management, that is, the management company, as the consultant of the hotel owner, participates in planning and decision-making, business inspection and quality supervision, and collects meager consulting fees.

In practice, various operation modes are not isolated, but often mixed.

The two sides should fully negotiate on the principle of mutual benefit, adopt the best way of joint cooperation, and constantly enrich and improve it in practice.

Internationally, the management of chain hotels has a history of more than half a century, and both the management mode and the tourist market have gradually matured, while in China, the management of chain hotels is still in its infancy.

Although 1988, the general office of the State Council, approved the "Request for Instructions on Establishing Hotel Management Companies and Related Policies" by the National Tourism Administration, the development of hotel chain groups has attracted great attention from tourism industry leaders and hotel industry personnel. In the past six years, dozens of tourist hotel management companies have been established, and 17 has been approved by the National Tourism Administration, and gratifying achievements have been made in establishing hotel chain management.

Such as Shanghai Jinjiang Group.

But generally speaking, the development is still relatively slow, and the management means and level are far from those of foreign hotel chains.

But generally speaking, the development of joint-venture hotels is the objective requirement of the development of the situation, the strategic development direction of foreign-related hotels, and an important way to win customers, expand the market and realize economies of scale.

With the improvement of market economy system and the vigorous development of tourism, group hotels will have great development and show great vitality.

It plays an important role in promoting the international integration of foreign-related tourist hotels in China, promoting the healthy development of China's tourism industry and realizing China's becoming a world tourism power in the 2 1 century.

My spectator ~ ~ ~

In my opinion, the biggest challenge facing China hotel collectivization is how to be orderly and clear, and try to do the following work under the premise of being entrepreneurial and adventurous:

1, establish a unique enterprise spirit, establish an advanced management system, and strive for maximum benefits.

2. Develop and inherit the business philosophy with China characteristics, be innovative and realistic, carry forward and utilize the unique style of paying customers in China, and establish a unique service tenet.

3. Establish a set of complete, practical, effective and standardized overtime work systems and standards, plus advanced administrative and management concepts, perfect policies and systems, and strive to achieve one step.

4. Cultivate a group of pioneers with well-trained management, rich practical experience, outstanding leadership and foresight, and give play to their own advantages.

5. Go all out and persevere.

Strive to build a well-known and enduring brand; Establish a perfect image; Establish accurate market positioning.

6. Understand customers, grasp the general situation of market information, strive for short-term sales tactics, and formulate rigorous medium-term market strategies.

As we all know, the current world economic situation is changeable and rapidly changing, and it is unrealistic to make a long-term development plan. Only by sizing up the situation and being flexible according to the latest trends can we win in the competition.

7. Seek strategic partners or alliances, and strive for a win-win situation in various fields such as development, investment, capital, high technology or marketing.

You may delay, but time will not. If we can't get on the scale track in a short time, vigorously seize the beach and occupy a considerable market share, then the next competition will be more intense and the start will be more difficult!

In the next three days, we will discuss many challenging and controversial issues and look forward to achieving constructive results.

This is the first time that such a forum has been held. I firmly believe that through brainstorming and joint efforts, our tourism and hotel industry in China will surely achieve brilliant achievements.

I wish this forum a complete success.