Analysis of the current situation of the hotel industry in 2022

The current situation of the hotel industry in 2022 is analyzed as follows:

According to reports, the vast majority of hotels in our country are located in other than first-tier cities, sub-provincial cities and provincial capital cities. In urban areas, my country's hotel industry has a huge scale, but the distribution in terms of region, scale, grade, and product structure is still uneven. There is still a lot of room for improvement in management, service, brand building, chain development, value drive, etc.

In first- and second-tier cities, the golden period of rapid development of budget hotels may have passed, and the chain market is close to saturation. However, there are a large number of small-scale hotels with a single store size of 15-69 rooms, and the chain rate is on the low side. Low, there is still some room for development.

In third- and fourth-tier cities, the market for budget hotels is still a product that is urgently needed. The market competition pattern has only just emerged. There is still a lot of room for growth in the next few years. The digitally driven chain management model is also the future. trend.

According to the statistical analysis of the "2022-2027 Hotel Industry In-depth Research and Future Development Trend Forecast Report" published by Zhongyan Puhua Industrial Research Institute:

The operating level of the hotel industry, Prosperity is positively correlated with fluctuations in the country's economic cycle. During a period of macroeconomic downturn, residents' actual income dropped, leading to a corresponding decline in tourism consumption. Thereby limiting the growth of hotel consumption demand. At the same time, small and medium-sized enterprises are facing production and operation pressure, which has led to a decline in demand for business travel and hotel accommodation. When the macro-economy is on the upswing, the hotel's prosperity is the opposite.

Therefore, the hotel industry has significant cyclical characteristics. In addition, although China's macro-economy continues to maintain a stable growth trend, it may also cause cyclical fluctuations due to global emergencies or changes in the global economy, which will further affect the development of the hotel industry.

Data show that as of 2022, there will be 20 major listed companies in the domestic hotel industry, including 15 A-share companies. As of May 23, 2022, China Duty Free's closing price ranked first.

With the continuous exploration, development and utilization of tourism in various places, the hotel industry is also another derived dividend project for investors. However, in hotel investment in the next two years, we still need to move forward cautiously.

The hotel market is still in the stage of stock reshuffle and integration. Excellent products will stand out and low-cost products will be eliminated at a faster pace. In the future, the hotel industry will be more efficient, reject bloat, and develop in a healthier and rational direction. As for major hotel groups, only by empowering the brand can the two-way development of revenue and brand value be achieved.

The hotel industry in 2022 is still an uncertain year. Whether it is a hotel brand, a hotel owner or a hotel employee, only by being cautious, steady and striving to win, and surviving and getting through it, can Ready for the next round of change.

The China Hotel Association officially released the "2022 China Hotel Industry Development Report" on the 1st: Since the outbreak of the new crown epidemic, the hotel industry is undergoing drastic changes, the tourism market has shrunk significantly, and the sustainable development of the hotel industry faces huge challenges , but also contains new business opportunities.

The report stated that before the epidemic, with the growth of my country's economy and the improvement of residents' quality of life, people's tourism consumption was getting higher and higher. Consumption upgrades drove an increase in demand, stimulating the growth of demand in the hotel industry.

However, due to the impact of the new coronavirus epidemic, report data shows that the total number of accommodation facilities in mainland China in 2022 will be 361,000, a decrease of 86,000 compared with 2020. Among them, the hotel accommodation industry is relatively large. There were 27,000 fewer hotels in 2020 and 59,000 fewer hotels in other accommodation industries than in 2020. The epidemic has had a huge impact on the hotel industry.

However, as 14 departments including the National Development and Reform Commission and the Ministry of Culture and Tourism jointly issued the "Several Policies on Promoting the Restoration and Development of Difficult Industries in the Service Industry", it proposed 43 specific measures in three aspects, with unprecedented intensity. Entering the most powerful bailout policy cycle since the epidemic also shows the government's determination to bail out.