Traditional Culture Encyclopedia - Hotel franchise - Briefly describe the characteristics of hotel products.
Briefly describe the characteristics of hotel products.
"Briefly describe the characteristics of hotel products." What is the answer to this question? The answer is below.
Briefly describe the characteristics of hotel products.
Correct answer: A hotel is an independent for-profit economic organization. In addition to having basic conditions such as operational independence, organizational integrity, economic independence and legal person status in external relations, , and has its own characteristics:
(1) Comprehensiveness. This is reflected in the fact that the hotel can not only meet the material needs of guests, but also meet the guests' spiritual needs, and it can also meet their social needs.
(2) Intangibility. The hotel provides high-quality and complete services through tangible physical products and the labor process of employees, realizing the core value of the product and reflecting the intangible nature of the hotel product.
(3) Unstorability. The intangibility of hotel products determines their non-storability.
(4) Synchronicity of production and consumption. The production, sales and consumption processes of general products are separated, while the production, sales and consumption processes of hotel products are carried out at the same time or almost simultaneously, and are completed by waiters in face-to-face interactions with guests.
(5) Easy to imitate. New hotel products or service methods are easily imitated, making product innovation lose its advantage.
(6) Cultural. The hotel is not only the embodiment of the material culture, spiritual culture and institutional culture of an enterprise, but also the concentration and carrier of the culture of a country, region or city.
(7) Enjoy sex. Hotels are labor-intensive enterprises that mainly provide services to guests with the help of service facilities. Hotel products can satisfy guests' enjoyment needs better than general commodities, because guests' demand for hotels is not only simple material needs, but more importantly, spiritual enjoyment needs for hotel products.
(8) Subjectivity of quality evaluation. The main subject of hotel product quality evaluation is the guests. Guests have different needs, personality characteristics, and perceptions of services. Therefore, the evaluation of hotel product quality is highly subjective.
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