Some farmhouse entertainment has become a "farmer's cry". It has risen so fast, why is it gradually no longer interested?

I am a small farmer, and I will use our farmhouse as an example to explain why the prosperous farmhouse has become so popular that no one cares about it so quickly.

There is an ancient temple with a long history in the village next to us. The local people have protected it as an ancient building and only for people to visit. In 2014, there were more and more foreign visitors to the village next door. , so the local people, under the leadership of the village cadres, built farmhouses and picking gardens based on the local peach groves and orchards. Whenever the peach blossoms were in bloom, business was very booming.

But starting in 2017, fewer and fewer people visited the village, and the number of farmhouses in this village dropped one after another. I remember that at that time, they held a meeting in the village to discuss farmhouses and Regarding the picking garden, we also summarized the reasons why they closed down. Small farmers were lucky enough to go and listen to it. Now let’s talk about the reasons that caused farmhouse entertainment to become “farmer’s crying”.

There are no formalities for farmhouse approval. If one family makes money, the whole village will follow suit. But when there are too many families, there will be many problems in the market and management. I remember that a family of four came from Gansu at that time. When I was traveling in Shaanxi, I happened to stay in the village next door. In the village, a family of four had an ordinary farm meal, which actually cost 600 yuan. And staying in a farmer's house cost 200 yuan a night. This is just a village. The price of tourism is really ridiculously high. It is understandable that farmers want to make money, but its high price is indeed a "one-time deal". There are few repeat customers, and its reputation will become worse and worse. .

Every family has its own business, but the village only takes the lead in starting a business and has no rights in management. This directly leads to inadequate services, uneven conditions and facilities, and poor passenger experience. Some problems have occurred. If it is managed and planned like a scenic spot, I think this farmhouse will last for a while.

It is not an exaggeration to say that this farmhouse is a "bubble entity". Many people do it to make quick money, because the profits generated by the farmhouse from its dishes, services and accommodation are very considerable. Yes, a plate of shredded potatoes may cost about 10 yuan outside, but it costs at least 28 yuan at a farmhouse. How can such a high price difference not make others jealous? Therefore, if this "bubble entity" is not managed, it will definitely Towards brokenness.

People nowadays are either counting money or on the way to counting money. They dare not stop for a moment, because now is the economic era, and it is really difficult to move without money, so people will reduce their plans to travel. , people's concepts have changed, and their consumption concepts have changed, so there will be fewer people going to farmhouses, and if the business is not good, they will naturally choose to close down.

It is for the above reasons that many people in the village next door to us ended up losing money when investing in farmhouses, and most of them were ordinary farmers. The money they lost was enough to earn them a year or two. Yes, who wouldn’t feel uncomfortable if this happened to you? Therefore, whether it is a farmhouse or a farmyard in the countryside, you must invest carefully. Farmers themselves are not particularly sensitive to the concept of investment. If they are not carefully considered, then The lessons produced must be painful.

Small farmers suggest that if you want to do a good job in farm entertainment, you must not only make good use of your own natural environment, but also meet the standards of "cost-effective" in terms of service, price and environment. No one's money is at risk. Since we have spent money, we must let people enjoy the services they should have, and do not omit some services and environment that they should have for the sake of profit. Finally, I wish the farmers who open farmhouses a prosperous business on their road to farmhouses. , making money every day.

Farmhouse entertainment turns into farmhouse crying, you deserve it. The key is short-sightedness and greed. Do not overestimate your own capabilities.

I stayed at Guangyuan Farmhouse in Sichuan. The accommodation cost 20 yuan and the package package cost 30 yuan a day. Bring a few people to stay for ten days. Ordering food once every two or three days costs five to six hundred, three times in ten days. The set meal includes local wine and plum wine every day.

I went once and wanted to go a second time.

Going to Kang County, the accommodation costs 150 yuan a night, and the conditions are extremely poor. The worst hotel in the city is forty. Forty. Eat once and go back. There are many green mountains and green water. Go up to Lueyang.

In Wudu, a bowl of potatoes costs 15 yuan for a group meal, and accommodation costs 100 yuan. If you go there once, you will never go back again.

When running a farmhouse, treat people with sincerity and keep the guests coming back.

Last year, a few of us went to a farmhouse on the outskirts of the city. The price was 200 per person and we had three meals. In the evening, we had rice porridge, steamed buns, old pickles, and the table was covered with flies. It was so disgusting that we couldn’t eat. I couldn't sleep due to mosquito bites at night, so I went to the boss, who said there was nothing I could do, as the mosquito net was not enough, so I had to go downstairs to go to the toilet. It was dark, and the smell of the toilet was so strong that I might fall into the pit. The next day I went to the field and picked some tomatoes and cucumbers. They were twice as expensive as in the city.

On the way back home, I was thinking that this farmhouse is not about having fun, it is about experiencing the hard life in the past, it is about suffering, it is a test of everyone’s perseverance, and it is an exercise. In this sense, the 200 yuan is well spent.

Everyone should have noticed that the number of farmhouses that were popular in the past is now slowly decreasing. Not to mention the southern mountainous area here, many farmhouses have changed their business or ceased operations, which is the so-called "farmers crying". ". For this reason, I also learned about the local people, and there are probably the following reasons.

This problem is a relatively serious one, mainly due to the development of tourism resources in the southern mountainous areas. At the beginning, whether it was picking or tourist attractions, there were several companies in the surrounding areas that were doing well. It was at this time that many villagers saw that they could make money by doing farmhouses, so they started opening farmhouses swarmly, but none of them had any special features. The waiters and dishes all imitated each other, leading to competition. It became more and more intense, and many of the later ones have closed down, but the earliest ones are still in business now.

In fact, people mainly go out to eat fresh food, but no matter what they eat is directly related to their health, some farmhouses not only do not meet the environmental hygiene standards, but even the basic ingredients cannot be safely imported. If the cleaning is not thorough and the dishes are constantly fresh, especially in the busier seasons, it will just be a makeshift restaurant for people to eat. In this way, over time, there will be no repeat customers at all. Instead, there will be some negative publicity. Just think about it, it is strange that the business will not go out of business like this.

I can’t say anything else. I once had a farmer’s chicken. I was told how much it cost per pound, but in the end it was short of a pound and not enough weight. That time it was a chicken. The native chicken actually weighed over 6 kilograms, but it only looked like four and a half kilograms. Fortunately, I have a small spring scale in my car, and in the end, the difference was as much as a kilogram and a half. This is because I am a serious person with a scale. Lord, it’s not like other people don’t know. Although there’s no proof that it’s cooked, how can we not count on eating all day long? So this matter will spread quickly, and it is normal for a business like this to end up with no customers.

In fact, it is a good project to open a farmhouse in places with tourism resources. However, because too many of us are not good at management, eager for quick success, malicious competition and other factors, the last part of the people cannot operate it. Only after going on did "farmer's joy" turn into "farmer's cry".

In fact, when I saw this title, I personally thought it was biased. In every industry, there are good ones and bad ones. Below, I will discuss with you based on the operating conditions of farmhouses in our village and surrounding towns. one time.

There is an old restaurant at the entrance of our village. It has been in business for more than 30 years. It is really not that short. Not only in our county, but also in our urban area, there are few that have been operating longer than it. Five years ago, the original owner got older and handed over the hotel to his children. The children managed it well and transformed the original simple hotel into a farmhouse model. They completely renovated the hotel to create a more rural style. The addition of unique private rooms and the popular taste of the dishes have attracted visitors from all over the world and won unanimous praise from tourists.

In towns about half an hour’s drive from our urban area, due to convenient transportation, farmhouses have been vigorously developed in recent years and have become the first choice for city residents for weekend outings. Now they have begun to take shape and are gradually becoming more popular. Formal, in my personal opinion, the development of farmhouses in this town mainly benefits from the following factors:

First, the government has good planning, and the township government has a certain courage to make tourism plans in a timely manner, turning the originally idle Villagers were gathered together for resettlement, laying the foundation for later planning.

Second, self-discipline supervision of the industry. In order to seek better development, local farmhouse owners supervise each other, jointly build a farmhouse tourism brand, and actively report bad behavior when they find it, which promotes the healthy development of the industry. .

Third, huddle together for warmth to create farmhouse characteristics. Township residents develop corresponding industries based on their own advantages. For example, those who can grow strawberries can grow strawberries and engage in greenhouse picking; those who can raise fish can engage in recreational fishing; those who can cook and cook can engage in catering; those who have orchards at home can engage in orchard picking. Wait, everyone performs their own duties, enriching tourists and bringing wealth at the same time.

Of course, there are always a few grains of rat droppings in every industry, such as sky-high-priced prawns, sky-high-priced accommodation, sky-high-priced noodles, etc., which may harm not only yourself, but also the jobs of the people in a region. At present, there are still situations in the operation of farmhouses such as high prices and poor quality, deceiving customers, etc. The development of the industry needs to be further standardized.

When the farmhouse that integrates catering, entertainment, and tourism becomes the "boss's entertainment", it is not far from "the farmhouse crying".

City people want to go all the way to farmhouses for consumption. In addition to experiencing the original farm life, they can also change their tastes and taste delicious farmhouse meals. In addition to becoming restaurants, today's farmhouses no longer have the feeling of a farmhouse. Instead, they are like opening urban restaurants to rural areas and using the word "farm" to make money.

The once popular farmhouse entertainment is now in a situation where "farmers are crying". What is the reason? Catalpa believes that there are roughly the following reasons.

Real farm rice is made in a farmer’s earthen stove and in a firewood pot, not by a chef in a restaurant. This is something that Agricultural University knows very well.

Once, I followed my teacher into the mountains to collect plant specimens. I ordered breakfast and dinner at a farmer's house at the foot of the mountain for after 5 pm, and at noon, I ate some dry food I brought with me. In the process of climbing up the mountain to collect specimens, I was physically exhausted and became hungry very quickly. I stayed up until 5 pm and was already ravenous. I finally ate the farm rice that the farmer spent more than three hours cooking.

On the table are bacon and bone soup cooked with carrots, bamboo shoots fried with sour cowpeas, bacon fried with kohlrabi, black-bone chicken stewed with soybeans, stir-fried yam and other dishes made in earthen stoves and wood hot pots. . The meat is grain pork, the chickens are free-range chickens that are caught and killed, the dry rice is cooked in a wooden steamer, and the earthen bowls contain authentic farm food. Such delicious meals make people salivate just by smelling them, and can make people eat a lot more. bowl.

On the other hand, today's farmhouses have completely become commercial places. No matter how good the chef is, the food tastes like a restaurant in the city. Most of the stoves are not earthen stoves, and the ingredients are basically non-seasonal greenhouse vegetables purchased from the city. Chickens, ducks, and fish are also reluctant to buy from nearby farmers. In order to make money, they buy cheap feed chickens, ducks, and fish.

The customer flow of farmhouses is slightly larger during holidays, but during normal times, there are very few people. Therefore, in order to "not open for half a year, open for half a year", they adopt a business strategy of charging high prices. After all, it is related to tourism. Come out City dwellers who travel to the city have money to spend, so they can feel at ease no matter how high the price is. If you make money quickly this way, your boss will smile happily. After a long time, he will become like a "farmer crying".

Farmhouses also mainly focus on catering. In the past two years, the catering industry in some places has really not been easy to do. Some restaurants, both large and small, have frequently transferred and changed owners. Some large restaurants have also benefited from Many people reserve tables for banquets. This is mainly because living expenses are high and money is hard to make, so many people prefer to buy groceries and cook at home.

Farmhouses first originated in Sichuan Province. They are based on tourism projects and combine leisure, experience and catering to allow tourists to experience the joy of rural life.

I don’t think it’s that serious when farmhouse entertainment turns into farmhouse crying. After all, there are still many good ones. But farmhouses are indeed not as popular as they used to be.

I think the reason why farmhouses are not as good as before is for the following reasons

1. Farmhouses rely on tourism. If the development of the tourism industry encounters bottlenecks, farmhouses will inevitably affected.

The domestic tourism industry has been receiving negative news. Problems such as poor environment, arbitrary fees, and safety accidents have always been criticized by the tourism industry. Although the country has severely cracked down on illegal and disciplinary behaviors in the tourism industry in recent years, these problems have always existed. A poor tourism experience will inevitably dampen tourists’ enthusiasm for consumption. If the development environment of the tourism industry cannot be fundamentally improved, the experience form of farmhouses will be implicated.

And the tourism industry has peak seasons and off-seasons. In the off-season, without the advantage of crowds, farmhouses will be affected.

2. The industry is chaotic, competitive and mixed.

Many people build fish ponds, plant fruit gardens, and set up small restaurants to promote farmhouse entertainment. Farmstay is actually not just a farm dinner, but a tourism model that combines farm work experience, folk culture, leisure and entertainment, etc. But many farmhouses nowadays think that they can count themselves as farmhouses just by getting some rural vegetables and local specialties. Nowadays, logistics and transportation are very developed. Wild vegetables and game in rural areas are not scarce in big cities. If you want to eat them, you can just find a restaurant. There is no need to go all the way to where you are.

The best farm banquet here is the seafood farm banquet on the seaside, because seafood is eaten fresh. But in other places, farm banquets focusing on local products did attract some diners at the beginning, but gradually, the heat gradually cooled down.

It should be said that many farmhouses have changed their taste now. If it was just for a farm dinner, how many people would be willing to pay for it?

3. Food quality and service quality need to be improved.

Farm banquet is the main item of the farmhouse, but quality control has always been a problem. Just because the food is fresh does not mean it is safe. In particular, there are some wild animals and plants. Although they are full of game, health issues are easily ignored.

Coupled with the frequent service problems such as customer rip-offs, many people have no interest in farm stays after experiencing it once.

Personally, I think it is caused by irregular management and short-sightedness.

First of all, farmhouses lack unified management and work independently, which is quite chaotic. Many people who run farmhouses do not have a long-term vision, and often have a one-and-done mentality.

A plate of vegetables in a restaurant costs more than ten yuan, a farmhouse can cost dozens, and a plate of fried chicken is several times the price in a restaurant.

Last year we went to stay at a farmhouse in a certain mountain and saw free-range farm chickens, so we ordered a plate of fried chicken for lunch. However, the owner did not kill the live chickens, but took out the killed chickens from the refrigerator. The chickens are said to be uniformly killed. Each chicken costs more than 300 yuan, which is more than five times more expensive than what is sold in the market. We don’t know whether it is farm chicken or not. The key is that the taste is not good.

As the flow of people increases, there are fewer and fewer pure natural ingredients in farmhouses. They are basically the same as hotels and restaurants, but the taste and service level are obviously much lower than those in restaurants, and the prices are high and medical examinations are required. Poor, many people will gradually give up on farm stays.

Nowadays, many people are pursuing returning to nature and experiencing farm life. There is a huge market for farmhouse entertainment. However, in recent years, massacres have frequently appeared in the news. It is a pity that farmhouses are becoming increasingly bleak.

Farmhouses were indeed very prosperous in the past few years, but in the past two years, many farmhouses have turned into deserted "farmhouses".

Operators have closed their doors one after another, and some have simply run away. So what causes farmhouses to become like this?

I remember when farmhouses were very popular, people in agriculture or other industries all invested money in farmhouses. They didn’t even consider investment or customer sources at that time, and they had some financial strength. Weak: Although the farmhouse was built, it went bankrupt due to poor initial management and no follow-up financial support!

Although some farmhouses are very well built, they have some problems, the most important of which is that there are no guests. Although the environment is relatively good, it is really inconvenient for people from the city to come here, or the publicity is not adequate, and people from the city do not come, and there is no business, which leads to the collapse of the farmhouse!

In fact, at present, farmhouses in many places operate independently. There are no specific standards in terms of sanitation conditions, services, fees, etc. When guests go to consume, various problems are prone to occur. Therefore, this will dampen the enthusiasm of those who go to farmhouses, thus affecting the development of farmhouses!

I remember that I went to a certain place for a grassland trip in 2015. Five or six of us stayed at a nearby farmhouse at night. We wanted to live in a yurt. The other person offered us 500 a night, and after repeated bargaining, we settled on 300 a night. In the evening, for breakfast, an egg costs 5 yuan, which is said to be free-range eggs; a plate of fried mushrooms costs nearly 100 yuan, which is said to be wild mushrooms they specially purchase from outside! All in all, everything is too expensive. I swear I will never come back to this place a second time!

Regarding this phenomenon of robbing customers, the farmhouse is actually shooting itself in the foot. The loss of customers makes it more difficult for them to operate!

If you want to make a farmhouse a success, on the one hand, you need to choose the right location, with superior environmental conditions and facilities, because after all, most people come here to enjoy it; on the other hand, for farmhouse operators, they should operate honestly and formulate Open and transparent standards make people who come to consume more assured, so that farmhouses can last for a long time.

The above is my opinion, everyone is welcome to continue the discussion!

Not a stick.

There are many good farmhouses. There are many unique farmhouses in western Zhejiang, northern Zhejiang, and Anji. The food is good, the people are diligent, clean, and hygienic.

In Jinhua, Wushi Village has been developed into a new farmhouse village. Walk past two neat rows of townhouses. There are fitness facilities and parking lots nearby. You can take a walk at night. The road is flat, with the same color cement floor, and vegetables and fruits grow on both sides. In the farmland, the old farmers in Wushi Village are guarding their old houses and enjoying the village pension. They have three free meals in the canteen and another hundred yuan per month.

There are many repeat customers.

To run a farmhouse well, housewives must be diligent, and the village committee leads each household to do a good job in fire prevention and theft prevention.

Everyone benefits.