Which is the higher end, Ascott or Hilton?

Generally speaking, both are high-end brands, but Hilton is more high-end in brand positioning.

Ascott is a high-end hotel brand. Its services are mainly aimed at business and holiday needs, and its price is relatively high.

Hilton Hotel Group is a multinational hotel management company and an internationally renowned hotel management company, belonging to a high-end brand.

Therefore, Hilton is more advanced in brand positioning.