Summary of the work of the planning department in the first half of the year

Model essay on work summary of the planning department in the first half of the year

Planning departments mainly exist in community organizations and enterprises. Also known as "comprehensive planning department", "activity planning department" and "market planning department". Below I compiled a summary article about the work of the planning department in the first half of the year. Welcome to read!

Summary of the work of the planning department in the first half of the year Fan's calendar is about to usher in 20XX with the ringing of the bell at the end of the year, and a new chapter will be written in the new year. The end of the 20XX timetable is like the sound of a big wave, calling for the passion of self-work, a broader mind than the sea, the spirit of embracing all rivers, and the pace of continuous progress, just as they stand up again in the spirit of endless spring breeze, climb the peak of life, and show their abilities and talents to the world; Self-innovation, break the routine, let the planning concept lead the southern commercial real estate, let the company's projects lead and become the leader of commercial real estate! It will be the primary task of the new year to hold high the benchmark, sum up experience, look forward to the coming year and update the historical record of the performance book.

Looking back on the course of 20XX, I feel a lot. From the transfer of financial work to joining the planning team, I understand that the ocean of knowledge is a bottomless abyss and the true meaning of endless learning; The extension of time span is accompanied by the improvement of planning cognition level. Looking back on one year's work experience, there are high points in business and areas that need to be improved professionally.

In 20XX, the planning work is mainly manifested as: making full use of the existing resources and project advantages, creating a marketing atmosphere for the Olympic Sports Center project, and integrating the resources of southern and surrounding cities. The following is a brief review of my personal planning work and a summary in the following aspects:

I. Completion of planning work in 20XX:

(a) Complete pre-project planning;

February 1, 1 Complete the financial statistics and statement statistics of New Century Shopping Center and Olympic Sports Center, and complete the work of assisting the delivery of houses in the new century, arranging the exhibition hall of the Housing Fair, promoting activities, making innovative suggestions, daily vehicle maintenance, sending colleagues out to work, and managing and maintaining the company's facilities and equipment.

In February and March, the focus of work turned to project planning, and the innovative design of the company's corporate LOGO, the completion of the corporate culture brochure scheme and participation in design and creation, as well as daily vehicle maintenance and sending colleagues out to work were completed.

3. Complete the design revision of the corporate culture brochure in April, assist in the demolition of the sales department of the New Century Shopping Center, temporarily arrange the site of the sales department of the Olympic Sports Center, assist in the creation, sales promotion, air rose inquiry, daily vehicle maintenance, sending colleagues on business trips and outdoor advertising inspection of major towns and villages in the south.

4. In May, we assisted you in the installation of billboards and signboards for farmhouse music, the advertising design of billboards, the activity plan of the open day of the Olympic Sports Center, the implementation measures of American sports teams in the Olympic Sports Center, the sales of the Olympic Sports Center, the investment invitation of the New Century Shopping Center, the clipping of aerobics videos, and assisted in the completion of the experience tour of the owners of the Olympic Sports Center, as well as the daily maintenance of vehicles, the transportation of colleagues on business trips, and the inspection of outdoor advertisements.

In May and June, the design of the fence and banner advertisement of the Olympic Sports Center, the inquiry of cameras, the monitoring of the facilities and equipment of the Olympic Sports Center and the screening hall, the assistance in the modification of 3D HD propaganda films, the implementation of the installation location and installation scheme of the closed-circuit monitoring system of the sales department of the Olympic Sports Center, the daily maintenance of vehicles, sending colleagues out to work and the inspection of outdoor advertisements were completed.

6. In July, assist in the production and installation of knife flags, plastic letters, fence advertisements and trail flags in the Olympic Sports Center, the design of advertising and sales control tables in the sales department of the Olympic Sports Center, the layout of tables, chairs, sofas and curtains, the production and installation of audio and video equipment in the projection hall, and closed-circuit monitoring. , and assist the engineering department to decorate the sales department, daily vehicle maintenance, sending colleagues on business trips, and outdoor advertising inspection.

7. In August, assist in the rental placement of potted plants in the sales department of the Olympic Sports Center, the transfer of sales calls, the installation of broadband, the promotion plan in the early stage of the open day, the design of required advertisements, the preparation, layout, planning and arrangement of materials needed for the open day and the activities of the day, as well as the advertising design of group magazine advertisements, the production and replacement of LED programs, daily vehicle maintenance, sending colleagues on business trips, and outdoor advertising inspection.

In August and September, I helped to complete the International Fishing Festival, Teacher's Day promotion plan, DM sheet design, on-site advertising design and installation, knife flag disassembly, trail flag transfer, boutique room advertising space installation and other related matters, as well as LED program production and replacement, daily vehicle maintenance, sending colleagues out on business trips, outdoor advertising patrol, and participating in aerobics.

65438+ 10 September, the work helped to complete the advertising design, packaging scheme modification, cartoon character inquiry and other related matters in the sales department of the Olympic Sports Center, as well as LED program production and replacement, daily vehicle maintenance, sending colleagues on business trips, outdoor advertising inspection, and participating in aerobics.

During the two months of 10 and 1 1, we helped to complete the overall effect modification of the sales facade of the Olympic Sports Center, the on-site advertising packaging, the inquiry of Santa Claus isolation belt, the design modification of investment DM sheet, the innovative design on-site installation of landing billboards, the happy holiday packaging scheme of the sales department on Christmas Eve, and other related matters, as well as LED maintenance, production replacement scheme, daily vehicle maintenance and sending colleagues on business trips.

1 1, 65438+2 February's work completed the final revision and production of the investment DM table of the Olympic Sports Center, and the advertising design of the 6th floor of the New Century Shopping Center. Assist to complete the inquiry of disassembling plastic words, happy holidays and other bubble words in the sales department of the Olympic Sports Center, the construction of advertising fence at the entrance of the beautiful Olympic Games, the installation of advertisements in the sales department, Christmas packaging, the production and replacement of LED programs, daily vehicle maintenance, sending colleagues out to work, outdoor advertising inspection, participation in aerobics dance, approval of flag-raising procedures, and handling the online strategy of emergency teams.

Second, the shortcomings in the work:

Because the work is not comprehensive enough, the 20XX work still has the following shortcomings:

1, lack of communication with other colleagues in daily work, and insufficient work;

2. The sense of innovation is not deep enough to reach the height required by the company.

3. Post professional knowledge needs to be improved.

Second, the main work direction of 20XX planning:

In view of the shortcomings in the work of 20XX, in order to better complete the work of 20XX, we will focus on the following aspects:

1. Improve the database of the southern real estate market, establish and improve the project marketing database of the Olympic Sports Center, further understand the commercial real estate projects, projects under construction and commercial projects in various counties and cities and even the whole country, and establish and improve the market project database.

2. Continue to integrate the marketing promotion plans of all projects in the Olympic Sports Center, and complete the planning, packaging, collection and summary of the projects; Promote the planning scheme being prepared, do a good job in the preparations for the opening of the Housing Fair and the Beautiful Olympic Sports City, and promote event marketing and other related work.

3. In combination with the company's planning, organize relevant personnel to study and formulate the planning work plan, effectively integrate relevant superior resources, and form a joint force of external planning work.

4. Establish and improve the planning management system, implement the planning work system, give full play to the role of the planning department, integrate work resources, and enhance the planning business ability.

5. Continue to assist the sales department to adjust the marketing plan according to the market dynamics, make full use of various platforms, carefully screen, do well the docking and negotiation of project marketing in advance, expand the external publicity influence of the Olympic Sports Center project, improve the company image and improve the marketing effect.

6. Have a deeper understanding of the company's development history and corporate culture, so as to better integrate into the company's big family;

7. Strengthen communication with colleagues to facilitate more efficient work.

8. Adhere to the principle, implement the system and perform post responsibilities;

9. Do a good job of confidentiality, and the contents involving company secrets will never be leaked.

10, assist the workpieces of other departments without division of labor, implement the personal responsibility system, forge ahead in unity, and have a progressive work style.

1 1. To evaluate the pre-release of advertisements, we must deal with the cruel fact that advertisements burn money in a way of "four to two" and achieve the maximum gain with a small amount of advertising investment.

According to the above summary and the work arrangement of 20 13, I, as the planner, should give full play to my personal functions and study professional knowledge hard to make myself faster, stronger, stand higher, go further and do better; And do a good job in organization, coordination, planning, supervision, etc., in the weak state of the real estate market, carry out effective marketing strategies, gradually improve the promotion work in an orderly manner, improve the visibility and credibility of the project, and achieve the goal of selling well.

Through "integrating marketing, improving quality connotation and increasing credibility", we will gradually establish a new customer base, thus increasing the share of the southern real estate market.

Summary of the work of the planning department in the first half of the year: 2 1. Corporate culture and brand building;

1, the creation, refinement and development of corporate culture;

Corporate culture is the core driving force of enterprise development and a new type of productivity. Injected new vitality into the enterprise, so that every employee of the company can deeply understand the development goals and spirit of the enterprise, and be strict with himself everywhere with the corporate culture. It has laid a solid foundation for the leap-forward development of enterprises.

2, the development and construction of the website and the planning and production of special topics;

The information age has arrived, and the tentacles of the Internet have already covered every corner of the world. The development and construction of the website is the window for our company to publicize online, and it is one of the most convenient channels for the world to know about our company. The successful development and construction of the website makes our company stand out in the same industry. The planning and production of the special edition and special topic on the Internet has demonstrated the corporate spirit culture and brand image of our company from many aspects.

3, the production of administrative building and production base slogan cultural image propaganda;

The slogan of the enterprise is not only a simple sentence, but also conveys the concept of the enterprise, which can cultivate the enthusiasm and enthusiasm of employees and improve their safety awareness. On the other hand, we can convey the spirit of enterprise to employees and visiting customers.

4. Organize and plan corporate group activities and social activities;

Plan and organize various activities, enrich employees' amateur cultural life, and enhance teamwork ability. Enhance the visibility and reputation of enterprises in society.

5, the design and production of enterprise publicity supplies;

Design and produce a series of promotional products such as picture books, handbags and product technical manuals. Publicity materials are the most direct means of communication in the external image display of enterprises, and the systematic design of publicity materials can visualize, visualize and perceive the internal temperament and market positioning of enterprises.

Second, the application and promotion of e-commerce:

Register online stores in e-commerce, machinery and equipment, ceramics, chemical industry, food and other industry platforms, release soft news information to promote the company's products, so that the company's website visits and PR values rise rapidly; Optimize the keywords of related products such as "microwave drying equipment", "ceramic drying equipment", "industrial microwave equipment" and "powder microwave drying equipment" according to the company's products. At present, 80% of the intended customers search our company's information through such keywords and take the initiative to contact our company to buy our equipment.

Third, the development and construction of enterprise network office management system:

With the rapid development of enterprises and the rapid expansion of company scale, enterprises are facing more challenges. Only by speeding up the development and construction of modern information technology can the rapid development of enterprises be more smooth. After the program of "Enterprise Network Office Management System" is developed, it will further improve the company's modern office management mode, improve work efficiency and reduce enterprise costs. At present, the system has completed the construction of the database framework.

According to the present situation of the enterprise, the work plan and objectives of 20 10 are formulated:

First, speed up the development of "Enterprise Network Office Management System" and put it into practical use as soon as possible. Solve the problems existing in warehouse management at present. Make the modern information management of enterprises by going up one flight of stairs.

The second is to develop and build the portal website of microwave industry, and take the portal website as a credible platform to increase the promotion of the company's product information and corporate culture.

Third, create an internal magazine, which is a synchronous record of enterprise development. Through the internal magazines, we can see the development process of each stage of the enterprise. Accumulated, the footprint of enterprise growth will be clear, play the role of inheriting corporate culture, build a platform for employees and managers to communicate their voices, and infiltrate and unite people with a cultural tension.

Four, the establishment of e-commerce center, the use of online e-commerce, reduce the cost of enterprise sales, improve product competitiveness. Under the mode of e-commerce, the business opportunities of enterprises will be effectively expanded, and the company's product information will be transmitted to the demand groups through professional promotion planning. E-commerce can be used to negotiate business with customers, which greatly reduces the time and cost of business trip, saves many intermediate links, improves the direct sales rate of products, reduces operating costs and broadens marketing channels.

5. Organize company collective activities and social activities, create news events, enhance the influence of enterprises in society, and enhance the centripetal force of company employees.

20 10 will be another leap year for enterprises! In this new year, I hope to do a better job with the care and guidance of leaders and the active coordination and cooperation of various departments! Give full play to the spirit of ownership and work together for the company's new round of brilliant development.

Summary of the work of the planning department in the first half of the year Fan Wensan has been working for almost a year. Time urges me to bid farewell to XX as soon as possible, hoping to inspire me to start a new career in XX. In order to better complete the work, sum up experience, foster strengths and avoid weaknesses, I now summarize the work of XX years. 1. Work Report Since April of XX 1 Work, I have earnestly completed my work, studied hard, thought positively, and gradually improved my working ability. With the vigorous development of Hongjian Real Estate, especially in XX, it was awarded "xxxxxxxx", and it is particularly important for my planning department as the propaganda department of the company. Every message, every propaganda, represents the image of the company. So in practical work, I always strictly demand that I be cautious.

In addition, the fast running of the train depends on the front of the train. As a result, there are many shortcomings in both professional ability and ideology. In these aspects, I got the correct guidance and help from company leaders and department leaders, which improved my working ability, made my direction clear and corrected my attitude. Therefore, it laid a good foundation for my development.

XX is the first year when I really started working. Everyone has different understanding and feelings about work or career, so do I. For me, I usually grasp my own ideological context from two angles.

The first is mentality. To paraphrase Milu, "Attitude is everything". With the right attitude, we can use the right method, find the right direction and get the right result. Specifically, my attitude towards work is to choose what I like and then do my best for what I love. I have always believed that work should not be a task or a burden, but a pleasure and enjoyment. Only when you are interested in it and fall in love with it completely can you fully appreciate this happiness. I believe that I will find the pleasure of working in the process of trying to explore and discover this business, and I can do my best for it without reservation. It can be said that only when you know how to enjoy your work can you know how to succeed, and you can't be forced during the period.

Secondly, the problem of ability, which can be divided into professional ability and basic ability. I can illustrate this problem with a simple example: for a camel, its professional ability determines its viability in a desert environment, while its basic abilities, including adaptability, perseverance and natural vigilance, determine how long it can survive in a desert environment. Specific to people, professional ability determines whether you are suitable for a job, while basic ability, including self-confidence, cooperation ability, responsibility ability, adventurous spirit and development potential, will directly determine the vitality of this job. A successful person in his career must be a person whose two abilities can develop and operate harmoniously.

In XX years, I will devote myself to my work with a brand-new mental state, study hard and improve my work and business ability. Actively respond to the company's measures to strengthen management and abide by the company's rules and regulations.

Main activities and achievements

1 and in April of XX, I am going to attend the Shanghai Housing Exhibition. The main work is the preparation of publicity materials and the collection and archiving of on-site materials.

2. In May of XX, prepare the data collection of "xxx" issued by the enterprise and the data collection of hotel apartments.

3. In June of XX, I went back to school for one month to inspect the xxx property market. Such as: Xinghai National Treasure, Century Classic, Classic Life, Yipin Xinghai, Hongfu Business Hotel (property right type), Chen Xi Holiday Hotel, Shi Ming International (loft apartment) and so on.

4. In July of XX, the second phase of xxxx was finished and printed in cooperation with the printing factory. Write a series of government reports such as "xxxx Project Description" and "xxxxxx Demonstration Zone Feasibility Report".

5. 5.xxxxxxxxxxxx August.

6. In September of 6.XX, the website text was revised and the message board function was restarted.

7./kloc-XX month of 0/0, xxxx commercial real estate inspection.

8.XX years 1 1 month, and make a desk calendar for XX years. Cooperate with outsourcing department to edit and design xxxxx.

From June, 9.5438 to February, XX, I inspected the xxx real estate market, mainly large-sized units, to prepare for the positioning and sales of xxxx. Published the third issue of xxxxx and made the vip membership card of XXXXX Club.

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