What are the most important factors for hotel-style apartment investment?

Location is the first element\x0d\ Compared with the traditional real estate market that emphasizes location, serviced apartment products have stricter requirements for location. From the perspective of the guest sources of hotel-style apartments, they are mainly business personnel, managers and technical personnel from domestic and overseas institutions in Shanghai, as well as some domestic and foreign business personnel traveling to and from Shanghai. They have not settled in Shanghai for a long time and have a high level of professionalism. Welfare subsidies, so they will consider choosing serviced apartments as their living place. For this customer group, convenience is what they focus on. Convenient transportation, convenient life, convenient entertainment, convenient business, etc. constitute the theme of convenience, and all these conveniences depend on the location of the project. Prime business locations with convenient transportation, areas where foreign companies and foreign and non-local employees gather and move, and commercial centers with mature supporting facilities for hotels, commerce, and entertainment industries will surely become hot spots pursued by hotel-style apartment investors. \x0d\ High quality is a prerequisite\x0d\ As mentioned above, the residents of serviced apartments are generally foreign companies, foreign institutions, and senior managers and business personnel of domestic and foreign companies in Shanghai. They generally have a higher level and frequently come and go. In high-end residential communities and hotels, there are high requirements for product design and product configuration. From the perspective of product design, investors should avoid choosing too many similar product forms in the same area, and should focus on the economic practicality of the product. Choose a room type with a compact and flexible layout, a small amount of indoor passive space, and a small amount of shared public area. products. From the perspective of product configuration, investors should pay attention to elevators, air conditioners, other electromechanical equipment and furniture, as well as decoration materials, decoration design and other details. For example, elevators, furniture and other electromechanical equipment should be imported brands, and air conditioners should preferably be central air conditioning systems. , the decoration materials and decoration design must have a high international reputation, so as to better meet the living needs and taste needs of the residents, on the one hand to ensure a higher rental rate, on the other hand to maintain a high value of the property. In order to achieve its ultimate goal of maintaining and increasing value and achieving return on investment. \x0d\ Moderate area is an important factor\x0d\ Judging from the development history of Shanghai's serviced apartments, it has roughly gone through three stages: export houses transformed into serviced apartments - hotel chain management company apartments - small serviced apartments. The area of ??serviced apartments converted from export houses is relatively large, ranging from 100 square meters to 250 square meters, while the area of ??chain hotel management company apartments is similar to that of ordinary two- and three-bedroom apartments, ranging from 106 square meters to 148 square meters; The area of ??the new generation of small-sized serviced apartments is more consistent with the positioning of serviced apartments for business customers. The area is between 50 square meters and 70 square meters, which is basically suitable for one or two people to live. From the perspective of area size, market price and Shanghai's economic development, the transformation of export housing and chain hotel management company apartments have problems such as too large area, high total price, and small customer target group. In particular, the total price is too high, which is very difficult to achieve. It is difficult to guarantee the return on investment and turnover rate, but small-sized serviced apartments are more flexible, so the investment value is higher. \x0d\　Brand is a guarantee factor. From the perspective of most developers, achieving smooth sales of properties and ensuring cash recovery are their fundamental goals, and they pay less attention to the success of the later operation of the project. During the project sales process, the investment value of the project may be exaggerated to achieve the goal of increasing the sales price to achieve sales. Therefore, when choosing investment targets, investors should strengthen their research on the developer's background and operating cases, and pay attention to whether it has a complete leasing plan to assist home buyers in renting out houses, and whether it has high investment and market segmentation promotion. When planning, try to choose developers with strong strength and brand awareness. In the later operation of serviced apartments, the brand of the hotel property management company and the services it provides directly affect the rental rate and rental price.