Event planning plan for Chinese Valentine’s Day restaurant

In order to ensure that the activities can be carried out without errors, it is often necessary to formulate an activity plan in advance according to the specific situation. The activity plan is formulated for a certain activity, including specific action implementation details, steps, etc. So how should we develop an activity plan? The following is the event planning plan for the Chinese Valentine's Day restaurant that I have put together for your reference. I hope it can help friends in need. Chinese Valentine's Day restaurant activity planning plan 1

1. Target the target group

Although Chinese Valentine's Day is a symbolic day of love, not all customers will participate, so as a restaurant you must Understand where your target customers are and what age group they are. Generally speaking, they are the younger generation. Then you must have a general understanding and analysis of the characteristics and likes of these groups.

1. Target consumer groups:

Type A consumer group: unmarried young people aged 20-25 and students under 20. These consumers all spend on Valentine’s Day. Main crowd. They are full of passion, advocate romance, fashion, like fantasy, and can quickly accept new things. They are a fashionable class who will never get tired of seeking novelty and change. The characteristic is that the consumption power of this group of people is not high, but the base is large, so the overall consumption is very large. They are the main participants in the event and must not give up.

Class B consumer group: People over 50 years old. Although this group of people are not as receptive to new things as young people, due to the influence of the Valentine's Day atmosphere every year, they already account for 5% of the entire consumer group. The ratio shows that their fashionable mentality still exists and they are a group that is easily "assimilated". If their children can add fuel to the fire and media advertising is sufficiently stimulating, this type of consumer group may become a "blue chip stock" with great potential for depreciation, because they It holds 80% of society’s wealth resources and has the highest consumption power. However, because the cultural characteristics of this local group in Kunming are relatively traditional, it takes a while for them to participate in Valentine's Day activities, so it is not a major consideration.

Category C consumer group: Consumer group aged 25-35 (those over 35 years old are not considered as burdened groups). Some of these groups are in the starting and rising stages of their careers, while some have already Successful career. Due to the influence of personality, age, preferences, income, environment, habits, values ??and other factors, this group has the most mature consumption behavior, the most complex consumption habits, and is the least conducive to market promotion. However, they are the main influence on the B-type consumer group. Moreover, it also has abundant wealth resources and extraordinary spending power, so it must not be given up.

2. Positioning of target consumer groups:

Focus on promoting Class A consumer groups and Class C consumer groups to drive the active participation of Class B consumer groups. Class A consumer group has the strongest consumption awareness and the greatest demand, and is the main target market. Moreover, consumption habits are immature and are easily influenced by advertising, so they are the main target of advertising. Although the demand of Class B consumer groups is small, if the purchasing behavior is stimulated, the consumption volume will be very large. It is also a large market, and its social influence will be particularly beneficial to the company's brand building. Category C consumer groups also have higher consumption needs, but their consumption level is much higher than that of category A consumers. They are a group that likes to remember, so they are destined to be more susceptible to the influence of type A consumer groups and follow the steps of type A groups to celebrate Valentine's Day. Therefore, we can strongly stimulate the purchasing behavior of type A groups to drive their consumption behavior.

In this way, we can summarize the event promotion strategy: mainly promote the concept and image of the event to type A consumer groups, and secondarily mention the needs of type B and type C groups.

2. Clarify the meaning of the Qixi Festival theme

No matter what kind of planning, there must be a core theme, and different strategies should be adopted to render the theme, so as to make the entire promotion It is well developed around a core. As the Chinese Valentine's Day, restaurant planners must learn to understand the origin of Chinese Valentine's Day, its representative meaning, etc.

Qixi Festival is a traditional Chinese festival, formerly known as the Qiqiao Festival. Qixi Festival is a festival of begging for clever things. This festival originated in the Han Dynasty. Ge Hong's "Xijing Miscellaneous Notes" of the Eastern Jin Dynasty records that "the colorful girls of the Han Dynasty often pierced the seven-hole needle in the kaijielou on July 7th, and everyone practiced it." This is what we are doing in the Qixi Festival. The earliest record of begging for skill seen in ancient documents. In recent years, Qixi Festival has been dubbed the "Chinese Valentine's Day" and has become a must-celebrate festival for young men and women in love.

3. The restaurant scene layout is suitable for the atmosphere of the Chinese Valentine's Day

The Chinese people are relatively reserved, and the affection in their hearts flows out gracefully. They use the festival to express their feelings to each other, so the "Chinese Valentine's Day" has a unique A sentimental and sentimental mood. On the basis of the first two steps, you must choose a matching environment layout and background music. It must reflect romance and integrate with the theme of the Chinese Valentine's Day. The songs must be romantic and convey a sense of love. The environment should not be too noisy. , but to feel like a very leisurely and wonderful date and dining venue.

1. On-site atmosphere creation

Peripheral layout of restaurant A

①. Tanabata magpie bridge shape layout→adding the restaurant’s cultural atmosphere

The entrance of the restaurant and hotel is creatively imagined with a large Qixi Magpie Bridge gate, which uses the cultural customs of the traditional Qixi Xiangqiao Festival to add to the humanistic style and festival uniqueness of the restaurant and hotel. In this way, we attract the attention of consumers and invite well-known local photography agencies to join in, leaving the most beautiful image of Chinese Valentine's Day for every consumer who enters the store.

②. Creative layout of the Cowherd and the Weaver Girl → Create more publicity topics

Combined with the entrance of the Qixi Magpie Bridge, the unique character models of the Cowherd and the Weaver Girl are arranged, which not only directly increases the catering from the peripheral environment The style and culture of the hotel also provide opportunities for consumers to take photos as souvenirs. Photos can be used as an effective way to promote the restaurant and hotel's reputation.

Ambient atmosphere layout of Hall B

① Chinese Valentine’s Day Chinese lantern layout

Set up Chinese lanterns in the lobby and main aisles of this restaurant hotel to add a humanistic touch to the hall.

②. Design and layout of promotional hanging flags

According to the Qixi Festival marketing theme, the picture and content of the promotional hanging flags are unified and arranged in an orderly manner with creative shapes for event promotion and atmosphere creation.

4. Imagination of special dishes for Chinese Valentine's Day

Valentine's Day in the West is favored by people with the exchange of love among gifts such as chocolates, flowers, candies, etc., along with the strong Western culture The output has become popular all over the world. The Chinese Valentine's Day falls on the seventh day of the seventh lunar month, the harvest season of melons and fruits. The combination of natural delicacies and the bright moon is just the right time to beg the fairies in the sky to give them smart minds and dexterous hands, so that their knitting women can become more skilled and more skilled. An excellent opportunity for a perfect match begging for a love marriage.

Introduce dishes related to the Chinese Valentine's Day. Both the dishes and the names of the dishes must display and convey an atmosphere of love, which can help those timid suitors express their psychological love. Even better. The food should look beautiful, sound appealing, and taste delicious. It is best to use a combination of Chinese and Western dishes, so that you can have the fashionable romance of Western Valentine's Day and the joy of harvest and the happy yearning for life of Chinese Valentine's Day.

Cold dishes: Wings and Wings (chicken wings and marinated goose wings)

Wishing Tree (salted spinach)

Hot dishes: Cowherd and Weaver Girl (black pepper cowboy ribs with heart too soft) )

The Talented Man (grilled shrimp with crab roe sauce)

Together for a lifetime (boiled bullfrog with grandma’s chicken)

Golden Lily (fried lily with fresh corn)

Tracker’s Love (Papaya Boat Stewed with Snow Clams)

Red Bean Lover (Red Bean Cake)

Fruit: Moonlight over Lotus Pond (Fruit Platter)

Staple food: Deep Love (Zhajiang Noodles) Qixi Valentine’s Day Restaurant Event Planning Plan 2

1. Introduction to Qixi Festival

Qixi Festival is the most romantic of the traditional Chinese festivals A festival of colors, it is a festival handed down to commemorate the tragic love story of the legendary Cowherd and Weaver Girl and their spirit of fighting against power for love. On the night of the seventh day of the seventh lunar month, the weather is warm and the vegetation is fragrant. This is commonly known as the Chinese Valentine's Day. Some people also call it the "Qiqiao Festival" or the "Girls' Festival". It is a folk custom to sit and watch the Altair and Vega on Chinese Valentine's Day. According to legend, On this night every year, it is the time when the Weaver Girl and the Cowherd meet on the Magpie Bridge in the sky. The Weaver Girl is a beautiful, intelligent and ingenious fairy. On this night, mortal women beg her for wisdom and skill, as well as a happy marriage. Therefore, the seventh day of July is also called the Qiao Qiao Festival.

It is said that on the night of the Chinese Valentine's Day, you can look up and see the Cowherd and the Weaver Girl meeting each other in the Milky Way, or you can overhear the loving words of the two when they meet in the sky under the fruit stand. Girls who hear the love words of Cowherd and Weaver Girl will have a sweet and happy love and marriage. Therefore, Qixi Festival is also known as "Valentine's Day" in China.

In recent years, with the continuous improvement of people’s living standards and the increasing recovery of Chinese culture awareness, traditional festivals have been paid more and more attention. The cultural significance and sweetness of the Chinese Valentine’s Day are undoubtedly not tolerated by couples in love. If you miss it, its impact will become bigger and bigger.

2. Festival market analysis

1. The influence of the Chinese Valentine's Day is growing day by day, which has attracted the attention and utilization of various businesses. Promotions for the Chinese Valentine's Day, such as wedding photography, flowers, gifts, and comprehensive shopping malls, have gained momentum. However, the catering industry does not pay enough attention to it, and basically stays at the simple marketing stage of sending "roses".

2. How to combine the Western tone of Western restaurants with the Chinese elements of the Chinese Valentine’s Day is a difficult point. There are certain conflicts between the Chinese festival’s pursuit of a lively and festive atmosphere and the Western culture’s pursuit of elegance and taste.

3. The combination of Western culture and traditional culture is deepening and becoming a trend. For example, KFC, McDonald's, etc. launch Chinese fast food such as fried dough sticks and soy milk; cafes launch Chinese dishes, etc. This is reflected in this. This is even more obvious when it comes to traditional Chinese festivals.

3. Purpose of the event

1. Take advantage of the strong festive atmosphere and concentrated consumption of couples during the Chinese Valentine's Day to promote a big breakthrough in the restaurant's sales on that day.

2. Through culturally rich promotional activities, on the one hand, old customers can deepen their influence on the restaurant, improve their reputation in their minds, and promote their continuous consumption in the restaurant; on the other hand, Attract more people's attention, increase the restaurant's popularity and attract more consumption.

IV. Activity Time

Main activity time: All day long during the Chinese Valentine's Day

Activity preparation time: One week before Chinese Valentine's Day, simple arrangements are completed, promotional materials are in place, and publicity begins .