What marketing strategies can hotels and resorts adopt to strengthen the influence of this reference group?

Hotels and resorts can adopt green marketing strategies to strengthen the influence of this reference group. Green marketing method is suitable for resort hotels in tourist attractions. This marketing method is based on green environmental protection and green culture. Usually, the resort hotel has a special geographical location, but the surrounding natural environment is good, so the planning, design and marketing plan of the hotel can be integrated with protecting the ecological environment and avoiding ecological damage. The selection of materials for hotel construction should be based on green materials, provide a breakthrough point for hotel marketing by creating a green cultural atmosphere, and guide employees to establish a green environmental protection concept in the later operation. In addition, practical actions should be taken to protect the environment, such as setting up smoking rooms in public places of the hotel and doing a good job in garden landscape design, so that tourists can feel the freshness and nature of the hotel.