Traditional Culture Encyclopedia - Hotel franchise - Why is there no business in the roadside shops selling tobacco and alcohol?
Why is there no business in the roadside shops selling tobacco and alcohol?
First of all, it is certain that those tobacco hotels that have stood for a long time will be profitable. I believe that no one will operate at a loss. Things that have not made money for several years have long since closed down.
So if these roadside smoking hotels can survive, they must have money to earn, just depending on whether they earn more or less.
As for the money these hotels can earn in a year, there is a big gap between different hotels in different places. Some hotels can earn hundreds of thousands a year when they are well run, but if some hotels are not well run, it is possible to earn only 1, yuan or 2, yuan a year. Let's take a look at the profit margin of the tobacco hotel first.
in the credit industry, we often meet some alcohol and tobacco customers, especially at the end of each year, these stores have more purchases, so they often borrow money to purchase goods.
for these shops, we usually go to the field to see if their bills are still flowing. according to the actual situation of some customers we have contacted, the net profit of most tobacco retailers is between 8% and 12%, but some of them can reach more than 15%.
The profit of wine is relatively high, depending on the brand. For those wines with high brand awareness, the profit is generally not too high. After all, the prices of these brands are transparent, and most of the profit margins are only between 1% and 2%.
However, for those liquors with miscellaneous brands, the profit margin is very high. Because the prices of these liquors are opaque, the purchase price is very low, so the price can be set very high. Some liquors can set a profit margin of more than 1%.
However, although the profit margin of brand-name liquor is relatively low, the sales volume is generally large. On the contrary, although the profit margin of brand-name liquor is relatively high, the sales volume is generally low.
so after comprehensive calculation, the overall profit of liquor is about 2%~3%. We have to look at the sales of tobacco and liquor stores.
as for the sales volume of tobacco and liquor stores? There are great differences between different shops in different regions.
For example, some tobacco shops have been doing business for a long time, and their business is in place, so their stalls are relatively high. Some gods can achieve full stalls, and their sales can reach more than 2 million a year.
Although there are a lot of unsalable tobacco products, it is no problem to earn a profit of more than 2, yuan a year.
However, for those convenience stores with small roadside, their tobacco sales are relatively low, and they dare not put too much pressure on goods. Many people are afraid to buy some unpopular cigarettes, so the stalls can't be raised at all. Some tobacco shops can only buy goods of several thousand dollars a week, so they can sell very few cigarettes. For these tobacco shops, the profit is relatively low. It is said that it is very good to sell 5, goods a year. If they don't sell fake cigarettes, basically.
This means that the profit margin for one year is about 5, yuan at most.
As for how much liquor can be sold in a year, the gap is even bigger. For ordinary small shops, the sales of liquor in a year is not too large, and it is not bad to sell about 1 yuan a day.
However, some stores are operating well. Apart from retail stores, they have also obtained the agency rights of some brand wines. In addition, they have cooperated with some special channels and have some large customer resources, so their sales volume is very large.
For example, we have contacted a customer before. He has a physical store, but the physical store is only used as a facade. His real revenue source mainly depends on those big customers, such as government customers and developers, and the other is wholesale.
Because there are big customers and they represent several brands, the total sales volume of cigarettes and alcohol for this customer can reach more than 2 million a year. After deducting employees, rent and some management costs, conservative customers can earn at least 1.5 million a year.
But we have also contacted many small customers. These small customers usually don't have a lot of running water. I estimate that they will earn 4, to 5, yuan a year. I personally doubt whether they can make a net profit of 3, yuan a year after deducting the rent.
However, these customers have not closed their doors for a long time, because many of them actually open tobacco restaurants as a part-time job for recreation. For example, some retired people have nothing to do after retirement, and then they open some tobacco shops. If they have income, they will have more income, and no income will have little impact on them.
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