Why does Guangxi Golden Voice always invite football stars to speak for it?

Probably because of the loud voice on the court, if a star wants to communicate with the referee, he can't achieve the expected effect without a good voice. Therefore, the celebrity endorsement of the golden voice has the meaning of "pro-test effectiveness" in it. And fans shout when they cheer, so buy a golden voice to protect it.

Golden voice invited two international superstars, Cristiano Ronaldo and Kaka, to be "spokesmen", which raped people's eyes. The advertising language was simple, rude and catchy. In addition, the commodity economy was not developed at that time, and people's shopping cognition mostly only recognized advertising brands. Unsurprisingly, the sales of "Golden Voice" soared.

Of course, the advertisement of C Ronaldo's fake smile with golden voice and throat treasure was broadcast on CCTV for four years before it was discovered by C Ronaldo himself. He accused himself of not signing an endorsement with Jin Zizi, but being induced to take a photo with Jin Zizi and Hou Bao at dinner.

In a critical situation, Jin Zizi spent more than 1000 million to ask Kaka to speak for Jin Zizi, only to regain a game in word of mouth. Of course, the rape marketing of Golden Scorpion strikes again, and Kaka's advertisement of Golden Scorpion Throat Treasure has been broadcast on CCTV for seven years in a row.

Few similar products perform better than Golden Voice. Yan Liang, a licorice root, once achieved very good results with accurate positioning and effective advertising, which made people shine at the moment. But in the end, it failed to surpass the achievements of Golden Voice, which was a bit like a flash in the pan in a sense.

The reason is that the throat discomfort caused by smoking doesn't seem to be urgent. Consumers' once purchase intention was largely guided by attractive advertisements. In other words, the demand was unstable and they were dependent on advertisements.