What does the life cycle and characteristics of hotel products inspire hotel public relations?

1. Communication strategy in the initial stage of the brand, the main tasks of brand communication are hotel brand positioning and brand promotion, improving hotel brand awareness, shaping a good brand image, enhancing customers' understanding of the brand and then willing to buy hotel products.

2. Communication strategy for brand growth In the brand growth period of hotels, the main task of brand communication is to continuously improve brand awareness, brand image and brand value. In the meantime, hotels should continue to increase marketing expenses to support the smooth implementation of advertising, promotion and public relations.